Travel & Hospitality Translation
Take an agile approach to translation and connect your brand to consumers around the globe
Delivering A First-Class Customer Experience
Travel and hospitality brands understand how important multilingual support is to providing a first-class customer experience. Years ago, consumers were hesitant to schedule a summer retreat without first consulting their friendly local travel agent. Today, travelers independently research, plan, and book elaborate excursions and last-minute lodging directly from their digital devices. This fundamental shift in purchasing habits has made content marketing a competitive necessity in the travel and hospitality industry. From international airlines to boutique accommodations, brands are expanding their digital publishing strategies to ensure it’s their websites that appear on the other side of customers’ search queries and usher them toward conversion.
However, outdated practices are still preventing many in the industry from translating websites and apps with the speed and accuracy their business demands. As travel and hospitality brands start translating websites and apps at a greater speed and scale, the sustainability of current practices will be called into question.
An End-to-End, Agile Approach to Translation
Smartling is revolutionizing the way content is created and consumed around the world. Our technology helps ambitious travel and hospitality brands access new markets, engage more customers, and create better experiences. Our translation solution prioritizes process automation and intelligent collaboration so teams can quickly and cost-effectively localize websites, apps, and documents with minimal IT involvement. Simply put, Smartling combines technology and data to improve translation outcomes.
Whether you are just getting started by launching localized sites or are looking to optimize your processes by applying best practices, Smartling offers unique ability to partner in your localization efforts.
Benefits of Smartling for Travel & Hospitality Brands
Timely, accurate and cost effective localization of content is the key to success in global markets. Brands that employ a comprehensive translation solution that automates workflow and localization processes are more agile than their competitors. And with the ability to deliver localized consumer experiences faster than the rest, global travel and hospitality brands can win customer loyalty and increase lifetime customer value.
Smartling Customers Love Using Our Technology
“Using Smartling simplifies a complex and time-consuming process. As-is it’s largely hands-off, giving me time to focus on the product user experience of our translated apps, rather than the translation process itself.”
Mitch Fox, VP of Product, Couchsurfing
Source: TechValidate