The Importance of Metrics
Calculating the return on investment for translation is difficult for most organizations. How do you know if your investment in global content and global expansion is delivering the greatest possible return? Just like with any strategic effort, executive management often requests status updates and progress reports in order to ensure the investment is aiding growth. Having tools that enable effective and accurate measurement of translation ROI is of critical importance for business assessment and justification.
Smartling Analytics Engine
Within the Translation Management System, Smartling has developed an Analytics Engine to provide users with access to data through a combination of visualizations and downloadable reports, all available on-demand and updated in real-time. Users of Smartling’s platform can run a variety of reports within an account to holistically monitor and manage performance across translation speed, translation quality, and translation costs. Specifically, account owners and project managers now have a holistic view into:
Total number of words in your Translation Memory (i.e. memory database)
Total number of words across all projects within the account
Translation speed and turnaround time at the project, language, or linguist level
100% Translation Memory matches leveraged across the account
Word count reports broken down by date, language, and resource type
Individual page view reports to see which languages are in greatest demand
Specific URL hits to understand which pages are most frequently visited
Open and closed issues tracked by project and language
Leverage Reports to Monitor Translation Speed, Quality, & Cost
Key Business Benefits
Traditionally, translation efforts have been largely manual, and legacy processes provided limited insight into the effect of translation. Smartling’s solution enables you to link global web analytics and translation ROI, so you can monitor all aspects of your account and make real, data driven decisions. Within Smartling’s Translation Management System, Account Owners and Project Managers can leverage the platform to run a variety of reports to collect data and gain holistic visibility.
Gain an overall account-level view of your global content trends, or drill down for project- and market-specific insights, with real-time progress tracking.
Monitor all aspects of the platform to collect metrics around platform usage, user and resource productivity, content quality, and total spend.
Report out on specific projects or aggregate data across your account to evaluate holistic performance and calculate overall return on investment.
Introducing Quality Evaluation with DQF
Based on the TAUS industry standard for data quality, Smartling has adopted and adapted the Dynamic Quality Evaluation Framework to yield powerful, robust reporting functionality directly within our Translation Management System, offering unparalleled insight into the quality of translations via real-time tracking and reporting.