Analytics Engine

Robust reporting functionality delivering holistic insights for data-driven decisions

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The Importance of Metrics

Calculating the return on investment for translation is difficult for most organizations. How do you know if your investment in global content and global expansion is delivering the greatest possible return? Just like with any strategic effort, executive management often requests status updates and progress reports in order to ensure the investment is aiding growth. Having tools that enable effective and accurate measurement of translation ROI is of critical importance for business assessment and justification.

Smartling Analytics Engine

Within the Translation Management System, Smartling has developed an Analytics Engine to provide users with access to data through a combination of visualizations and downloadable reports, all available on-demand and updated in real-time. Users of Smartling’s platform can run a variety of reports within an account to holistically monitor and manage performance across translation speed, translation quality, and translation costs. Specifically, account owners and project managers now have a holistic view into:

Translation Memory

Translation Memory

Translation Memory

Total number of words in your Translation Memory (i.e. memory database)

Brand Localization Technology

Brand Localization Technology

Processed Words

Total number of words across all projects within the account

Translation Velocity

Translation Velocity

Translation Velocity

Translation speed and turnaround time at the project, language, or linguist level

SmartMatch Leverage

SmartMatch Leverage

SmartMatch Leverage

100% Translation Memory matches leveraged across the account

Track Word Count With Smartling

Track Word Count With Smartling

Word Counts

Word count reports broken down by date, language, and resource type

Brand Translation Technology

Brand Translation Technology

Page Views

Individual page view reports to see which languages are in greatest demand

Translation Software & Brand Localization

Translation Software & Brand Localization

Specific URLs

Specific URL hits to understand which pages are most frequently visited

Project Issues - Smartling Analytics Engine

Project Issues - Smartling Analytics Engine

Project Issues

Open and closed issues tracked by project and language

Leverage Reports to Monitor Translation Speed, Quality, & Cost

Key Business Benefits

Traditionally, translation efforts have been largely manual, and legacy processes provided limited insight into the effect of translation. Smartling’s solution enables you to link global web analytics and translation ROI, so you can monitor all aspects of your account and make real, data driven decisions. Within Smartling’s Translation Management System, Account Owners and Project Managers can leverage the platform to run a variety of reports to collect data and gain holistic visibility.

Smartling Analytics Engine

Holistic Visibility

Gain an overall account-level view of your global content trends, or drill down for project- and market-specific insights, with real-time progress tracking.

Smartling - Global Content Trends

Complete Control

Monitor all aspects of the platform to collect metrics around platform usage, user and resource productivity, content quality, and total spend.

Smartling - Account Performance

Simple Evaluation

Report out on specific projects or aggregate data across your account to evaluate holistic performance and calculate overall return on investment.

Introducing Quality Evaluation with DQF


Based on the TAUS industry standard for data quality, Smartling has adopted and adapted the Dynamic Quality Evaluation Framework to yield powerful, robust reporting functionality directly within our Translation Management System, offering unparalleled insight into the quality of translations via real-time tracking and reporting.

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Transcreation

Smartling is already helping some of the world’s smartest brands rethink their approach to global content.

  • Spotify Global Translation
  • Slack
  • Pinterest
  • Canary
  • Rackspace
  • Wish

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