The Translation Management Platform Localization Managers Love
Smartling’s platform emphasizes control and flexibility
enabling localization managers to simplify and optimize translation efforts
As the business has grown, so has the number of content creators. Translation requests now come from marketing, HR, customer service, and legal departments… and with each new language, the content compounds.
A growing pipeline of content combined with a single, standard translation process is creating inefficiency. Content organization and prioritization has become a hassle using traditional methods, and managing translation is increasingly complex.
Traditional, manual processes of localization were fine when the business was smaller, but are now time consuming and a major barrier to scale. You can see that you need to automate things, but aren’t entirely sure where or how to start.
Smartling built its Translation Management Platform to alleviate the specific challenges of traditional translation. With a focus on simplifying, customizing, and automating, Smartling helps localization managers break complex projects into predictable processes that deliver superior translations and satisfy key stakeholders.
Gathering files, soliciting quotes, managing vendors, tracking translations, facilitating collaboration, reporting progress, and coordinating publication are just a few of the tasks localization managers must address on the path to project completion. With so many items competing for their attention, even the most diligent professionals will struggle to satisfy their objectives when spreadsheets and email are the only tools at their disposal.
Smartling grants localization managers both balance and perspective by bringing everything into a single, cloud-based collaboration space. Our Translation Management System enables clients to centrally store multilingual content, manage multiple vendors, monitor translation progress, and communicate across departments.
In addition to helping localization managers retain their sanity, this centralized approach is sure to please stakeholders up and down the chain of command. Translators and reviewers appreciate the efficiency of instant collaboration while executives enjoy the power of transparent progress tracking.
Pushing diverse content through a single, standardized translation process is a surefire way to increase expenses, errors, or both. Smartling promotes quality and efficiency by giving localization managers the freedom to customize workflows according to the content they’re managing.
Localization managers could strip review processes down to a single step for product descriptions, or assign an interdisciplinary task force of subject matter experts to analyze medical documents. That way, complex content receives the rigorous review it deserves and simple items don’t drain unnecessary resources.
Smartling clients also enjoy flexibility when it comes to translation fulfillment options. Localization managers can assign agency partners or freelance professionals to their most demanding projects while simultaneously recruiting bilingual colleagues and leveraging machine translation to address the less essential portions of their content library.
Once these repeatable, rule-based processes are in place, localization team responsibilities become crystal clear and managers feel confident that resources are being allocated efficiently.
“Smartling’s platform is robust and easy to use, simplifying project management for localization managers and delivering a smooth translation process for translation resources.”
Yukio Noda, Sr. Localization Project Manager, Flipagram