As AI translation technology advances, many companies are asking: Should we build our own solution—or partner with a provider?

In this session, Smartling CEO Bryan Murphy teams up with Laszlo Varga from Nimdzi Insights to explore one of the most debated topics in the AI translation space: DIY vs. DFY (done-for-you) solutions. Whether you're considering building a custom workflow in-house or evaluating external platforms, this conversation will unpack the real costs, risks, and rewards of each approach.

With firsthand insights from global brands and expert perspectives from both the provider and analyst side, this session will help you confidently navigate one of the most critical decisions in your AI translation strategy.


Watch this session to learn:

  • What’s driving companies to explore DIY AI translation
  • The most common reasons DIY efforts fail—or succeed
  • The true cost (and resource burden) of building your own stack
  • What DFY really means today, and how it’s evolved
  • How to evaluate which approach makes the most sense for your team
  • When hybrid models offer the best of both world