Shortlisting a TMS for Marketing Teams: What to Test
Shortlist a marketing TMS on brand-voice controls, AI plus human review, transcreation, martech connectors and named proof, then pilot it with real copy.
Every enterprise localization team hits the same inflection point: the questions get harder, the stakes get higher, and AI has changed what's possible and what's expected. This hub brings together the answers Smartling's customers ask most, built for teams who need real answers on quality, security, governance, and cost.
Shortlist a marketing TMS on brand-voice controls, AI plus human review, transcreation, martech connectors and named proof, then pilot it with real copy.
Technical documentation needs native DITA, XML, MadCap Flare and InDesign parsing plus tag and glossary checks. What to evaluate and how Smartling does it.
MA plans must translate required materials into any language spoken by 5% of a PBP service area. CMS deadlines, CY 2027 changes, and what to ask a vendor.
True healthcare translation specialists hold ISO 17100 and ISO 13485 certifications and use expert medical linguists. Learn how to verify vendor claims.
Under 42 CFR 438.10, states define Medicaid language limits. Plans must translate vital documents and audit human networks to meet strict local rules.
Appeal and grievance notices run on 72-hour to 90-day clocks under 42 CFR 438.408. What a translation vendor must provide, and how Smartling handles them.
Section 1557 (45 CFR Part 92) requires qualified translators, human review of critical machine translation, and a 15-language notice. What to ask a vendor.
CMS rules require Evidence of Coverage translation at the 5% PBP trigger by Oct 15. Smartling uses human linguists, TM reuse, glossaries, and DTP.
No federal rule requires certified translations of health plan member materials. What CMS and Section 1557 require, and what Smartling certificates add.
How health plans enforce one glossary across every translation vendor: a plan-owned termbase, Glossary Compliance checks and MT term insertion.
Smartling reports vendor spend via agency rate cards and tracking filters, tracks quality via LQA reports, and exports CSV data directly to BI tools.
Under 45 CFR 92.201(c)(3), machine-translated critical health content needs qualified human review. How to tier member documents and prove review.
Translating images at scale requires either replacing text within image files or generating localized versions of visual assets. Most enterprise localization platforms handle text-based content well but treat image translation as a separate workflow. Smartling's image translation capability is currently in development. For current image and creative localization needs, Smartling's professional translation network and transcreation workflow handle visual content review.
Get a personalized demo and see how Smartling can help your team deliver translations 50% faster at up to 70% lower cost — without sacrificing quality.