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Four benchmarks to maximize your translation investment
About Localization

Four benchmarks to maximize your translation investment

Learn from the best practices and results of Smartling customers using their localization program dollars to get the highest return on investment.
Tips and examples for boosting your global marketing strategy
About Localization

Tips and examples for boosting your global marketing strategy

When preparing for new foreign market entry, localization creates the best perception of your brand and maximizes opportunities. Learn tips and strategies here.
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About Localization

What is a Language Service Provider? / LSP 101

What is a language service provider (LSP)? What solutions are available and how can you choose the right one?
A localized website can attract and convert customers from across the globe. But how do you get one? Learn how to hire the right website localization services.
About Localization

The right way to do website localization: A complete guide

Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
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About Localization

​​9 Best Game Localization Services in 2022

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.
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About Localization

15 Tips to Boost App Downloads in New Markets

Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.
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About Localization

The 4 Most Common International Business Strategies (+ Pros and Cons)

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization

The Global Marketer's Expectation of Localization Teams

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
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About Localization

Building a Global Strategy for Your Business

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.
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About Localization

The Thermometer Model and What It Means for Localization

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
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About Localization

What Is a Multi-Domestic Strategy? + 5 Examples

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
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About Localization

Our Team’s Favorite Translation Blogs and Publications [2021]

Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
About Localization

Navigating Global Business and Localization Going Forward

As we move forward in a more digital-focused world, what will it mean for managing global content?
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About Localization

How Investors Think About Global Growth

What do two venture capitalists think about global expansion? Caroline Xie from ICONIQ Capital and David Pakman from Venrock share their insights on international expansion and growth from their portfolio of companies.
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About Localization

What is Localization Software? / Localization Software 101

What is translation localization software? What solutions are available and how can you choose the right one?
Why You Need a Localization Engineer
About Localization

Why You Need a Localization Engineer

Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.
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About Localization

What is an International Strategy? + 5 Examples

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
About Localization

What Is Translation Workflow Management?

What is translation workflow management? What solutions are available to help businesses efficiently manage the many workflows required for their translation and localization efforts? These questions and more are answered here.
"Without this technology, I'd be spending a lot more time asking questions and looking things up than I would actually translating," Daniel adds. "After speaking with translators who have been doing this for forty plus years, the difference with modern translation is amazing. They used to have to receive documents by mail, translate them on a typewriter, then send them back via mail, so this is a massive change."
About Localization

Localization Services: What Do They Entail?

Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.
About Localization

What Is a Transnational Strategy? + 5 Examples

Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization

What Is Online Translation Management?

What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.
Smartling Blog - What is Content Localization Software
About Localization

What is Content Localization Software? Localization 101

What is content localization? What solutions are available to help businesses manage their translation and localization needs? These questions and more are answered here.
Smartling Blog: What is website translation software
About Localization

Translation Software 101: What is Website Translation Software?

What is website translation software? What solutions are available and how to choose the right one for your business? These questions and more answered here.
About Localization

Translation Management Systems 101: What is a TMS & How to Choose?

What is a translation management system (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization

Translation Management 101: What is Translation Management?

What is translation management? What solutions are available and how to choose the right one? These questions and more answered here.
About Localization

Translation Management Software 101: What is a TMS & How to Choose?

What is translation management software (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
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About Localization

Press Play on Translation Management

Discover why buying a new translation management system will enable your team to drive greater revenue efficiency (and how to do it).
About Localization

The Top 4 Considerations You Need to Think About Before Translating For a New Market

Just like with any initiative, translation is an investment that'll require some critical planning for success.
About Localization

Translation Isn't Blind: We translate because...

Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
About Localization

Successful Localization Starts at Content Creation

Lay the foundation of localization in the beginning stages of any new content project.
About Localization

Webinar: 10 Content Marketing Growth Hacks

Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
Product

Webinar: The Issues With Issues...and how to manage them!

Learn how to effectively manage your issues within Smartling's platform and communication and asset management best practices.
About Localization

How To Leverage Smartling For a Unified Strategy

Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
About Localization

Webinar: Marie Kondo Your Localization Strategy

Learn the best practices and benefits of a centralized translation and localization strategy.
About Localization

Webinar: Global Campaigns, Local Relevance

Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
About Localization

Webinar: From Zero to Localization Hero

Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
Product

Smartling For Contentful

Manage content and experiences in any language easily with our Smartling connector for Contentful.
About Localization

Translation Software 101: What Is Translation Software?

Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
About Localization

What is the Localization Maturity Model, and How Do I Get to the Next Step?

Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
Product

Smartling's Quick Guide To Updating Your Linguistic Assets

Brands should strive to keep their linguistic assets updated to help enable translators to create high quality content.
About Localization

How to Run a Translation Test to Evaluate Potential Language Service Providers

Here's how to run a translation test to ensure quality results before beginning your next localization project.
Product

Save Time and Money With Smartling's Translation Workflow Reports

Learn how to effectively leverage Smartling's most powerful metrics: Content Velocity and Content Change reports.
Product

Smartling's Guide to Creating an RFP

Indetify the elements of a solution most important to your business to determine the best option.
Smartling webinars. Learn best practices for localization from the experts.
About Localization

The Ugly Truth About Localization (and 3 tips that will make you successful)

Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
Today at Smartling

Five Reasons You Should Attend The Global Ready Translation Summit

Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.
About Localization

Three Major Warning Signs You Waited Too Long to Buy a TMS

Feeling any of these major pain points? Then it might be time for a Translation Management System.
About Localization

10 Ways To Know Your Business is Ready For a Translation Management System

Some of the more common indicators that it might be time for your brand to adopt a TMS.
About Localization

The Complete Guide to Scaling Your Business With a TMS

Planning on expanding your brand into new markets? Smartling has you covered.
About Localization

Five Ways to Ramp Up Your Translation Quality

A closer look at how Smartling makes it easy to improve translation quality through the entire process.
About Localization

How Smartling Works

Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
Daniel is a trilingual translator who lives in what can best be described as rural paradise, and while his village has a population that ranges between 15-50 people, he has high speed internet, which enables him to work from home with a view of the Aramo mountains right out his window.
Today at Smartling

Say Hello To The Dogs of Smartling

Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.
Get the latest in localization research and trends.
About Localization

Translation: A Reliable Recipe for Business Growth

Learn how to shape a translation strategy that suits your audience and elevates your business.
Get the latest in localization research and trends.
About Localization

Translation: What, Why, Who, Where, When and How

Download this eBook to learn why translation matters to your business.
Get the latest in localization research and trends.
About Localization

5 Trends Shaping the Future of Global Marketing

Learn about the changes in the global landscape that are impacting businesses today.
Get the latest in localization research and trends.
About Localization

The Future of Global eCommerce

How retail brands are tailoring content and experiences to international audiences
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

What’s the Value of Good Translation?

Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.