Global Marketers Can Achieve 252 Percent Return on Investment with Translation Technology

Smartling SVP of global marketing and featured presenters from an independent research firm to discuss how brands can maximize their global marketing ROI


New York, NY - May 16, 2016 - Smartling today announced that it will conduct an upcoming webinar with featured presenters from Forrester, which will focus on how businesses can overcome the challenges associated with building and maintaining a successful international presence. Titled “Forrester TEITM Webinar: Maximizing Global Marketing ROI with Translation Technology,” the webinar will take place on Tuesday, May 17, 2016 at 1 p.m. ET, and is hosted by Target Marketing.

Businesses are looking to expand into global markets as a way to find new revenue opportunities. But doing so requires an understanding of multilingual audiences around the world. To engage global customers and tap into international business opportunities, brands must implement a global content strategy focused on creating personalized experiences that resonate in every language, all cultures and any market.

In this webinar, experts will discuss the landscape of global eCommerce markets, address globalization challenges and provide examples of how top brands are approaching localization. The webinar will also highlight the value of translation management technology, including how one global Software as a Service (SaaS) brand achieved 252 percent ROI (The Total Economic Impact™ Of Smartling’s Global Fluency Platform, a May 2016 commissioned study conducted by Forrester Consulting on behalf of Smartling). Attendees will also learn best practices for maximizing global marketing spend with the right translation technology.

Who: Lily Varon, analyst, eBusiness and channel strategy, Forrester Sebastian Selhorst, senior consultant, Forrester Judd Marcello, senior vice president of global marketing, Smartling Moderated by Drew James, publisher/brand director, Target Marketing What: “Forrester TEITM Webinar: Maximizing Global Marketing ROI with Translation Technology” When: Tuesday, May 17, 2016 at 1 p.m. ET Where: To register for the webinar, click here

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About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the #1 rated Translation Management System. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Pinterest, Shopify, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit

Smartling Media Contact
Adrian K. Cohn
Head of Marketing