Developing a Global Content Strategy for International Events

Liz Alton

olympics skatersOn the heels of yesterday’s Super Bowl post (where we learned that the NFL is actually America’s least global sports league), today we’ll talk about ways to incorporate international events into your own global content strategy.

The Olympics provide one important case study for why you need to efficiently create multilingual content that coincides with international events. Sources estimate people from 88 nations participated in the games in Sochi, Russia, giving an important hint as to the linguistic diversity found among both athletes and attendees. According to research from Think With Google reported by MobiForge, during the 2014 Winter Olympic Games, between 60 and 65 percent of Olympics-related searches were performed on a mobile device.

What does this mean for you?

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Where Global B2B Marketing Strategies and Customer Experience Intersect

Chelsea Baldwin

b2b acronym words on cut paper hard light As marketers creating B2B marketing strategies, it’s easy to generalize, especially as your audience broadens with each international expansion. The more people you add to your audience, the more widespread your messaging becomes.

Although it may be more time-effective, when you speak to everyone, you speak to no one. Broad messaging translates into an irrelevant customer experience, making it easy for potential clients to write you off.

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Global Marketing and America’s Favorite Sports

Vijayalaxmi Hegde

Millions of Americans tune into the Super Bowl each year. But how does the National Football League (NFL) compare to America’s other major sports leagues when it comes to global appeal?

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Apple Speaks the Language of China

Nataly Kelly

Less than a year ago, Apple was in sixth place for smartphone sales in greater China. Competitors such as Huawei, Lenovo, Samsung, Xiaomi, and Yulong far exceeded Apple’s sales in the region. However, per Apple’s latest earnings report, the company is now the #1 smartphone maker in China. What is Apple doing differently now?

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Top E-Commerce Trends That Will Dominate This Year

Shahrzad Warkentin

Hands holding a credit card and using laptop computer for online shopping With global e-commerce sales set to hit record highs this year, 2015 is sure to see both large and small companies vying for consumer attention. This means international marketing techniques will be more important than ever for companies to compete on a global scale. In today’s post, we’ll discuss a few of the top e-commerce trends predicted to dominate in 2015, along with ideas for incorporating these cutting-edge international marketing tactics into your repertoire.


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How to Promote Your Newly Localized App

Sharon Hurley Hall

Mobile communications and social networking concept: row of touchscreen smartphones with cloud of application icons isolated on black background with reflection effect With a global audience of mobile device users, localizing your mobile app is a great strategic move. However, app localization alone is not enough to engage your audience. How do you promote your mobile app so that it reaches the widest group of international users possible? Based on research conducted by MobiForge, we put together a few tips for mobile promotions:


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Boston Slang: A Primer for the Boston Olympics Bid

Mim Harrison

boston common signIf the Boston Olympics bid is successful, might this mean that the games will have three official languages—French, English, and Boston slang?

Let’s start with what these games would be called, were they to come to Boston. They would be the “Summah” Olympics, not Summer. And many of the competitions, such as swimming, would take place in the “wattah.”

Do you detect a pattern here? Those pesky r’s at the end of many words don’t need to be pronounced. It’s much more fun to insert them where non-Bostonians least expect them—like “ideear,” for idea.

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How to Localize SaaS Products for a Global Audience

Chelsea Baldwin

Software as a Service concept with interface and world map on blue backgroundOffering a freemium version of your software-as-a-service (SaaS) product can certainly make your marketing easier and drive higher sign-up rates, but if you don’t offer a good experience for people around the world, you won’t get your desired conversion rates for paid memberships. Here are a few tips for localizing SaaS software:



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Looking to Improve App Store Rankings? Localization Is Key

Amanda Kondolojy

The words Best Sellers on an app tile in a wall of application icons for mobile softwareIf you are looking to reach the ever-increasing mobile market in new territories but aren’t sure where to start, localization is key. Apple’s App Store and the Google Play marketplace prefer apps that have been localized for a given market. Apple has even asked developers directly to localize apps, according to MacRumors.

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How About Some Chinese Tonight? On TV, That Is

Vijayalaxmi Hegde

people holding TV award statuesAs we’re in the midst of the awards season—The Golden Globes just took place on Sunday and we’re gearing up for Academy Awards in February—now might be a good time to ask the question: Why do we watch foreign TV shows? (Or movies, for that matter. But in today’s blog post, we’ll just talk about TV.)

We watch because they act as a window into the lives of people different from us, our culture specific to our country, state, city, or community.

We also watch them because they are about people similar to us, our human culture. We recognize human emotions—love, fear, sorrow, happiness—despite language and other seeming differences. Sort of like music, actually.

And although we might be looking for what we think to be “exotic” when we watch something “foreign,” we only connect because of what’s common between us.

In this blog, we share with you some interesting trends related to foreign TV shows from all over the world.

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