On the heels of yesterday’s Super Bowl post (where we learned that the NFL is actually America’s least global sports league), today we’ll talk about ways to incorporate international events into your own global content strategy.
The Olympics provide one important case study for why you need to efficiently create multilingual content that coincides with international events. Sources estimate people from 88 nations participated in the games in Sochi, Russia, giving an important hint as to the linguistic diversity found among both athletes and attendees. According to research from Think With Google reported by MobiForge, during the 2014 Winter Olympic Games, between 60 and 65 percent of Olympics-related searches were performed on a mobile device.
What does this mean for you?