Resonant Content

Smartling Launches New Branding and Responsive Website

Having just enjoyed the best quarter in its company history, Smartling unveiled new branding today, along with a slick, responsive...
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How to Translate Visual Marketing Content

Visual content has become a vital part of content marketing strategy. Almost 50% of the brain is involved in visual processing...
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Translation Errors: Why They Happen and How They Can Be Avoided

Business translation errors can be the stuff of legend. Product names or company slogans have been translated into expressions that,...
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Translating from English to Italian: Mind the Space

Space can be a limiting factor when it comes to translating. The banner on your client’s website can only take so many...
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How Localization Takes Retail Personalization to the Next Level

Retail personalization is the next big trend in e-commerce. Businesses are now expected to retain information about their users’ previous...
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Translating News: How Can Technology Help?

Multitasking is second nature to a newsroom. So is it for translation. Hence, when it comes to translating news, the requirements become...
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Why Localize for Luxury Products

If you are looking for a good reason to localize your luxury marketing, look no further than China: the country’s...
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Best Fonts for CJK Website Translation

Standard Unicode fonts are a very common solution when dealing with publishing of global content. They are well displayed in...
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Spanish Content Marketing — A Must to Woo the Hispanic Market

If the Latino market in the United States were a standalone country, it would rank amongst the top 20 economies...
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Three Must-Haves to Look for in Global Marketing Software

The demand for global marketing software is on the rise as businesses continue to discover how software can make going...
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