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To date, business leaders have had to learn how to scale globally the hard way – through trial, error and failure – since no guidebook existed to light the way... until now. In this session Aaron will share insights from Global Class, the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally.

The conference will open with a captivating keynote address exploring the latest global trends and disruptions shaping the business world. In this session, Smartling’s CEO, Bryan Murphy, will discuss the impact of emerging technologies, changing consumer behaviors, and evolving market dynamics. Gain a better understanding of the future of global business and discover how to navigate the changing landscape to stay ahead.

The product roadmap will showcase Smartling's strategy and vision for the upcoming year, highlighting recent and upcoming releases and improvements.

Let's address the hottest buzzword in the room – LanguageAI. This session will unveil what Smartling's LanguageAI is, reasons to be curious about it, how it's used, how GPT comes into play, and a few reasons to believe in AI's path forward.

Data – it's everywhere, within every platform, tracking our every move. This session will dig into the data generated by Smartling to help you better understand the platform's analytics and how you can leverage those insights to get the best outcomes for your localization program.

Liliana Pardo-Becerra | Senior Manager of Localization, Vimeo

Patricia Sainz | Translation Program Manager, SAS

Gavin Grimes | VP of Language Services, Smartling

What do we mean by "optimal translation mix"? We mean the way your translation work is divided between machine translation (MT), machine translation post edit (MTPE), and human translation. This panel discussion will help you understand how to determine the optimal blend of these three translation methods for your business, and what it means for your bottom line. What’s a ‘Translation Mix’? It’s how your content is split between MT, MTPE, and human translation. This panel discussion will prove that for most content, MTPE will achieve the same quality as human translation - while saving you up to 40%.

Yoko Suzuki | Director of Globalization, DocuSign

Aisling Nolan | VP of Customer Success, Smartling

Whether your team is large or small, delivering large-scale localization is no small feat.. This panel discussion will dive into ways we've seen our customers execute localization strategy on a huge scale, tips and tools they've used to get themselves there, and other best practices. We'll explore how these localization teams are now spending their free time – since it's no longer tied up with manual tasks.

The role of a translator is ever-evolving – especially today with AI everywhere. In this session, we're going to address why humans will always be in the loop, where we see their careers headed, how AI can help, and ways Smartling will continue to empower our supply chain of translators.

How do we determine something as subjective as quality is actually… quality? This session will explore what the industry standard of quality means, how it’s evaluated in Smartling, and the algorithms we use to deliver a quality score. Additionally, we’ll discuss how you can incorporate this into your localization strategy to achieve your business objectives and goals.

The three main components of translations today are: machine translation (MT), machine translation post-edit (MTPE), and human translation (HT). This session is going to break down how the three work together, the ways that MT engines are evaluated, how MT engines are trained, and the importance of prompt engineering for large language models (LLMs).