In this session, Smartling CEO Bryan Murphy joins Summer Zhao, Global Localization Manager at Zoom, for a timely conversation about how artificial intelligence is reshaping the way localization and globalization initiatives deliver (and demonstrate) ROI.


Whether you’re just starting to explore AI, experimenting without clear results, or driving top-down AI strategy, this webinar provides actionable strategies to connect localization outcomes to business impact and communicate results effectively to senior leadership. You’ll walk away with the clarity and confidence to align your localization programs with business goals and the tools to prove their value at the highest level.


Watch this session to learn:

  • Why proving localization ROI is more urgent than ever in the age of AI
  • Common roadblocks and how to overcome them with the right data
  • The metrics that matter most to executive teams
  • How to earn cross-functional buy-in and align on localization goals