Securing budget for localization has always been tricky. Add AI to the mix—and the conversation gets even more complex.
In this session, Bryan Murphy sits down with Gavin Grimes, VP of Language Services at Smartling, to talk through the real-world strategies teams are using to build and defend their localization budgets in an AI-driven world. Whether you’re looking to make the case for a new AI tool, protect existing spend, or expand your program’s scope, this conversation will equip you with practical tactics and proven messaging to help you win budget discussions.
What we cover:
- How AI is changing the budget conversation for localization and product teams
- Tips for framing translation spend as a business investment (not a cost center)
- How to quantify savings, efficiencies, and strategic value from AI adoption
- Messaging frameworks for gaining buy-in from finance and executive stakeholders
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