A Request for Proposal (RFP) of translation technology and services is an important part of the process in determining the translation requirements of your company, and evaluating how well a particular translation vendor will work for you.
Your RFP should give the translation vendor knowledge of your current state as well as your longer term goals. This way, you can see all of the ways in which your brand can benefit from translation today and in the future.
Focusing On The Right RFP Evaluation Criteria
Smartling receives requests for proposals every week, with varying degrees of depth and inquery. However, we recently received one that had well-thought-out evaluation criteria.
When RFPs are submitted with evaluation criteria like this, it suggests the buyer has spent a lot of time thinking about what’s important to them, and what they’re hoping to learn from vendors who reply.
Let’s review the evaluation criteria:
Based on the customer’s evaluation criteria, there are clearly two components that are most important: pricing and additional fees, and methodology.
When these criteria are contextualized by the rest of the RFP, providers are enabled to write a more appropriate, focused response that will ultimately lead to better results for you.
Finding The Right Match
It’s not just about creating content, it’s about creating an internal and external communication that works. Whatever your company size and wherever your market, there are opportunities to improve the process.
If you’re just getting ready to move into a new market, the implementation of a translation solution can seem overwhelming. You have to consider every portion of your business, but in another language. But, with the right process in place, finding the best solution and service to help your brand go global can make all the difference.
That's why Smartling is here to help. Book a meeting with one of our experts today to learn more!
Jennifer Chew is the Product Marketing Manager at Smartling, responsible for overseeing go-to-market for Smartling's new products and features, and creates content to educate customers and buyers on benefits and best practices of using Smartling Translation Cloud. Jennifer has been a part of the Smartling team for over two years, previously contributing as the Marketing Manager, and collectively has over five years of B2B and B2C marketing experience.