2Q26: LocWorld Dublin Conference & Dinner, Loc

Smartling is heading to LocWorld55, 9-11 June in Dublin — and we have a session worth building your Thursday around.

Would You Ship This? Reframing Translation Quality for the AI Era

Thursday, June 11 @ 9:15-9:45 AM

Kathy Mok from OpenAI and Olga Beregovaya from Smartling will explore how translation quality assessment is evolving beyond traditional error taxonomies to measure what actually matters: real-world brand impact. They'll share an AI-first quality framework that shifts evaluation from counting mistakes to predicting how content lands in global markets, with human judgment staying central to the process. If you're rethinking how to measure and protect translation quality in an AI-powered workflow, this one's for you.

Come find us at booth 203 and let's talk about what quality actually looks like in your workflow.