This discussion goes into depth about whether you can in fact manage your brand's voice, tone, and terminology with generative AI and machine translation (MT) and how.
Questions addressed:
- How is MT and AI learning tone and voice?
- When is it appropriate to use AI to manage tone and voice?
- Should the mix of MT, MTPE, and human translation be split equally?
Followed by Q&A. This discussion is led by
- Olga Beregovaya | VP, AI & Machine Translation - Smartling
- Jennifer Wong | Head of AI Product Strategy - Smartling
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