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Translation Isn't Blind: How to localize content while staying on-brand

During this episode, learn how Jordanna Ber navigates localization for pet services brand, Rover, while also keeping the content culturally relevant to their end-users.

How to localize content while staying on brand

Translation Isn't Blind: How to localize content while staying on-brand from Smartling on Vimeo.

Translation Isn't Blind

From web and mobile applications to social media content, Jordanna Ber has managed localization for it all. And for Rover, putting trust and love of pets in every word is key. Tune in and learn how Jordanna navigates localization for Rover ensuring the content is on-brand and culturally relevant to their end-users.

What to listen for:
[19:16] Why SEO localization is so important
[32:16] What Rover thinks of Smartling's Language Services
[24:12] Dive into managing SEO localization

Translation Isn't Blind has more in store! Check out the recording of our season premiere and sign up for our upcoming episodes below. 👇

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