Artificial intelligence marketing tools: Our top picks

Marketing covers a wide range of responsibilities, from mastering SEO strategies to connecting with global customers. New promotional channels emerge each year, and many marketers struggle to keep up.

Fortunately, artificial intelligence (AI) marketing tools can help. AI-powered marketing tools have revolutionized the industry and streamlined marketers’ day-to-day workflows. These high-tech solutions enable global brands to reduce costs, drive results, and stay ahead of the competition.

This curated list will show you the top AI tools for marketing and explain their benefits, use cases, and pricing structures. Read on to find the best solutions for your business needs.

What are AI tools for marketers?

AI marketing tools help marketers automate tasks, gather data-driven insights, and build more efficient workflows. AI-powered tools typically use machine learning and natural language processing to analyze data, answer questions, and make informed decisions—often within seconds.

AI has numerous use cases in marketing. AI tools can write copy for campaigns, forecast trends, and translate content into different languages. They can also predict customer behaviors and provide personalized recommendations to improve results.

Upgrading your marketing with AI tools will save valuable resources and optimize your promotional strategies.

The best AI tools for marketers

Marketers have countless AI marketing tools at their fingertips, from multilingual chatbots to plagiarism detectors. If you’re overwhelmed by options, don’t worry. We found the best AI tools for marketers. Let’s break down their notable features, uses, and pricing options:

1. Smartling

Smartling’s AI-powered translation services streamline localization and optimize content for international markets faster than traditional translation solutions.

In addition to a best-in-class translation management platform, specialized translation services, and capabilities to execute high-volume, cost-effective AI translations, customers can also leverage Smartling's website translation proxy, the Global Delivery Network, which auto-detects changes made on your website and sends them for translation instantly, ensuring your site is always up to date in every language.

Key features:

• Access accurate, cost-effective translations in seconds, thanks to Smartling's AI translation workflows that leverage large language learning models (LLMs) and machine translation engines.
• Customize translations to suit your brand’s voice, style, and terminology.
• AI-powered Human Translation that combines the speed of AI and the expert oversight of human translators.

Smartling offers solutions that meet the needs of every marketing content type, from blog articles to packaging designs. Request a demo for more details.

2. HubSpot Breeze

Breeze is the multi-faceted AI-powered solution from HubSpot, a leading customer relationship management (CRM) platform for marketing and sales teams.

Key features:

• Breeze Copilot analyzes your CRM data with generative AI to answer questions, provide recommendations, and assist with basic tasks.
• Breeze Agents boost productivity by handling specialized tasks, like responding to customer service inquiries and creating blog posts.
• Breeze Intelligence uses advanced LLMs to examine customer behavior and enrich internal data.

Select HubSpot Breeze features are free for individuals and small teams. Breeze Agents and Intelligence are only available with the Marketing Hub Professional tier for $800/month.

2. Surfer AI

Surfer AI is the automated solution from Surfer SEO, a search engine optimization platform.

Key features:

• Generate SEO articles in less than 20 minutes to improve search rankings.
• The AI Humanizer rewrites AI-generated copy to make it sound more authentic and pass AI detection.
• Surfer AI scans your website and automatically inserts relevant internal links into each piece.

Surfer AI plans start at $79/month.

3. Jasper

Jasper offers a suite of AI-powered tools for different kinds of marketers, including product, content, performance, and brand marketers.

Key features:

• Access over 90 AI apps to automate processes like writing product descriptions and building landing pages.
• Brand IQ tailors content to your business’s voice and visual guidelines.
• The AI Image Suite creates and edits high-quality visuals in bulk. Use it to remove text from images and replace backgrounds.

Jasper plans start at $39/month.

4. Grammarly

Grammarly is an AI-powered writing assistant that can create and summarize content or check existing text for grammar and plagiarism.

Key features:

• The grammar checker analyzes your content for grammar issues and provides suggestions to improve clarity and tone.
• The citation generator creates footnotes according to MLA, APA, and Chicago guidelines.
• Other writing tools produce summaries, articles, reports, and business plans.

Grammarly’s free plan includes select AI tools. Paid plans start at $12/month.

5. Zapier

Zapier is an AI marketing tool that connects various web applications to streamline workflows.

Key features:

• Zapier integrates apps like Slack, Gmail, Dropbox, Canvas, and ChatGPT to automate processes.
• Create an AI-powered chatbot to engage leads and provide customer support.
• Build custom AI agents to answer emails, update your CRM, and more.

Select AI tools are available with Zapier’s free plan. Upgrade to a paid plan starting at $19.99/month.

6. Reply.io

Reply.io is an AI sales automation platform that sends and tracks customer communications across multiple channels. Engage your audience automatically via email, text, and social media.

Key features:

• AI SDR Agents manage outreach across channels (e.g., email, calls, and LinkedIn) with personalized messages.
• Use the smart audience suggestion tool to identify target customers and prospects.
• AI Chat interacts with website visitors to keep them moving through the funnel.

Select AI tools are available for free. Paid plans begin at $49/month, and Reply.io’s AI SDR is available for $300/month.

7. Fullstory

Fullstory is a behavioral data analytics platform that provides advanced insights to help marketers better engage their audiences.

Key features:

• Use journey mapping to pinpoint behavioral trends and obstacles along the path to purchase.
• Build predictive models and access AI-based suggestions to improve user experiences.
• Get automated alerts about how customers interact with your website via user sentiment signals so you can address issues quickly.

Contact Fullstory for pricing information.

8. Seventh Sense

Seventh Sense is an AI email optimization system that integrates with HubSpot and Marketo’s marketing platforms.

Key features:

• Optimize email send times and frequency for each individual to increase engagement.
• Use email throttling to send messages in small batches, improving deliverability.

Pricing for HubSpot integration starts at $80/month, billed annually. Pricing for Marketo integration starts at $450/month, billed annually.

9. Albert

Albert is an AI marketing tool that manages campaigns across search, social, and programmatic platforms.

Key features:

• Personalize campaigns on various channels, including Instagram, TikTok, YouTube, and DV360.
• Albert’s intelligent platform analyzes keywords, audiences, bids, and budgets to help marketers achieve their KPIs.

Contact Albert for a customized pricing plan.

10. Writer

Writer is a full-stack generative AI platform that helps enterprise marketers build apps and workflows.

Key features:

• Build AI apps in days with AI Studio using no-code solutions or APIs.
• Palmyra, Writer’s family of advanced LLMs, is trained on 1 trillion data points and can operate in 30 languages.
• Knowledge Graph uses AI to analyze business data and deliver actionable insights.

Writer’s paid plans start at $18/month.

10. Hemingway Editor Plus

Hemingway Editor Plus is a paid AI writing assistant that analyzes and edits your content.

Key features:

• Automatically fix grammar and spelling issues. Simplify wordy sentences.
• Ask the AI to make custom changes, like switching tenses or incorporating humor.
• Choose from different tones to rewrite content in your preferred voice.

Hemingway Editor Plus plans start at $8.33/month.

11. BrandWell

BrandWell is a content marketing platform with various solutions to help brands create content, analyze data, and drive leads.

Key features:

• WriteWell’s AIMEE, a marketing chatbot, helps brainstorm and create content in more than 40 formats, including social media posts and press releases.
• Make editing easier with a grammar checker, tone checker, and language simplification tools.
• RankWell creates SEO content and tracks performance to improve your rankings.

BrandWell plans begin at $208/month.

12. Originality.AI

Originality.AI detects AI text, factual inaccuracies, and plagiarism in your marketing content.

Key features:

• Prove to clients that your marketing content is original with AI detection. Identify and disprove false positives.
• Conduct a full website scan to quickly check all pages for AI-generated content.
• Access other free AI marketing tools, such as a company bio generator and YouTube script generator.

Originality.AI plans start at $12.95/month.

13. Hypotenuse AI

Hypotenuse AI is a writing assistant and content marketing platform built specifically for e-commerce brands.

Key features:

• Create batches of SEO titles and product descriptions tailored to your brand voice.
• Research and write blog posts, captions, and ads that garner clicks across search and social media.
• Generate images or enhance existing product photos by increasing resolution, removing objects, and standardizing backgrounds.

Hypotenuse AI plans start at $19/month for marketing and SEO or $150/month for e-commerce.

Benefits of marketing AI tools

There are many notable benefits of AI for brands. Across industries, AI tools use advanced algorithms to help marketers build workflows and engage audiences. 

Here are the biggest benefits of AI for marketers:

• Streamlined processes: Automate time-consuming tasks, such as sending email replies or writing campaign copy, to save valuable time.
• Access to data-driven insights: Analyze data to discover valuable audience insights, trend forecasts, and campaign optimizations.
• Personalized experiences: Tailor each marketing campaign and message for a specific audience to increase engagement.
• Enhanced productivity: Instead of performing repetitive manual tasks, use your time to strategize and build innovative solutions that drive results.

Achieve global marketing success with Smartling

AI is transforming the way marketers operate and drive results for their organizations. It helps marketers reduce costs, streamline workflows, and engage customers with personalized experiences at scale.

AI tools have already revolutionized SEO, content creation, and language translation. These solutions will only continue to evolve and impact marketers’ strategies.

Smartling is the go-to solution for businesses aiming to achieve multilingual marketing success through efficient, high-quality translation and localization processes. With Smartling, marketers can optimize content for diverse audiences and accelerate growth across the globe.

Ready to learn more? Download our free eBook, “The Ultimate Guide to Translating Your Marketing Materials,” to uncover marketing localization best practices and start building your localized marketing strategy.