Localization
Successfully reach global audiences with translated content
What is localization?
In today’s digital world we must consider local culture, translation alone is not enough.
Localization is the process of adapting a piece of content's full meaning for a new region, including translation, associated imagery, and cultural elements that influence how your content will be perceived.
Make every aspect of your website resonate with your audience in mind. Fully localized content encompasses an impactful experience because it incorporates a special cultural nuance, creating a familiar feel for all users.
How localization can help your brand
Our localization services look at every part of your content to ensure that your content resonates with your audience, wherever they might be and whatever language they might speak. We take into account everything to make your content perfect for each audience.
Language
Translating your content from the source language is just the beginning of successful localization.
Tone & Messaging
Our process considers what will best resonate with your audience.
User Interface
Develop cultural context for your website, apps and software for people speaking all languages.
Payment Method
Localized payment systems offer relevant payment methods based on location and list prices in the correct currency.
Date, Time, Measurement & Number Formats
Language and location have different numerical formats, dates, times and measurements. Create impactful content that resonates with all.
Imagery & Color
Certain signs and color appropriations vary from country to country. Automatically switch imagery and colors based on what’s culturally appropriate in the user’s country.
Join our amazing partner ecosystem!
Our Process
Content Creation
Easily connect your existing platforms, create content & automate it for translation using our pre-built connectors.
Translation
Translate content to be tailored to your target audience with Smartling Language Services.
Localization
Go one step further than translation and localize content on all business platforms for users all around the world.
Why our customers love Smartling
"Smartling's end-to-end solution and data-driven approach to localization integrates with our AEM instance, saving us time and resources when updating in-language content and adding support for new markets."
Chris Hamilton Director of Digital Experience, Marketing & Channels Applications
Top-Rated Localization Service Trusted By Brands Around the World
Want To Learn More? Check Out Some Additional Resources
A Translation Solution That Grows With Your Content
Learn five ways in which real brands are translating content as quickly as they are creating it.
How Rover Localizes Content While Staying On Brand
How Rover expanded into new markets and kept content culturally relevant while maintaining their brand voice.
The Top Three Latest Trends in Game Localization
Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.
The Fastest Way To Publish Translations.
Personalize your content into any language with Smartling’s full-service translation solution.
