eCommerce Localization and Translation

Smartling’s eCommerce localization and translation management platform helps retailers deliver a 360 degree experience for customers in any language.

eCommerce Localization Platform

From Cart to Casa

How can retailers support consumers, from around the globe, throughout their buying journey?

Let’s quickly go on a journey… a customer journey through an eCommerce website.

Consider the buyer who visits your website or mobile application. They browse hundreds (or thousands!) of SKUs, use filters to narrow down their selections, and are swept off their feet by thoughtful imagery and romance copy. The product name, description, and instructions for care are considered; then the consumer makes a choice. Add to basket and purchase? Check. ✔️

Now it's time to fulfill the order, starting with an email confirmation, and enrollment into drip marketing campaigns.

The customer journey, from intent to purchase, isn't as pretty behind the scenes. And adding localization into the mix adds a whole new layer of complexity to this process. It begs the question: how do you scale your entire eCommerce website or mobile application from one language to another without adding delays to market, additional people to manage the process, and at a rate of return that doesn’t exceed the initial investment?

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Why localization for eCommerce is important - and challenging.

Localizing content is obviously important: a person has to understand what they're buying, and can only do so if the content is in their native language. But how consumers make decisions, and the access they have to products and services is digital-first. We've seen:

Increased competition for market share

Multiplying consumer touchpoints, distribution options and support requirements

Fast-changing product inventory

The demand for each product is different, but there’s no way to easily adjust translation cost for each SKU


Streamline End-to-End eCommerce Localization

Each of these challenges presents a unique translation complexity that Smartling addresses with the best-in-class translation management system and professional translators. With Smartling, you can:

Build and maintain global brand equity by supporting any language

Eliminate English bleed-through across all of your content types

Centralize translations to one platform and translation vendor to translate new products faster

One-stop shop for translation across every team (marketing, apps, checkout, packaging, legal)

Intelligently manage translation costs across your primary and secondary markets with dynamic workflows

Share and utilize translation memories across departments and content types

Connecting Your eCommerce Technology & Content with Smartling

Smartling offers a number of ways to integrate, making it simple to centralize eCommerce translation for your digital storefront, across devices and platforms.
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Web Proxy

The fastest option for launching your web app in new languages. Smartling’s web proxy can translate any website into any language, with little-to-no developer involvement.

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With our native integrations built to connect with your tech stack, we make it easy to manage translations using the applications you work with every day.

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API Endpoints

With hundreds of API endpoints at your disposal, Smartling’s eCommerce localization software makes custom functionality possible, and won’t disrupt your current operational structure.

eCommerce Localization Built to Attract Global Buyers

Top retailers partner with Smartling to deliver high-quality, eCommerce experiences for their customers around the world. Take Canary for example, a leading B2C home security brand. They entered 15 new countries in 15 months with the help of Smartling’s translation management platform. We offer a host of services and technology to help you do more, with less.

Mi Casa Es Su Casa

Smartling is home to a plethora of localization tools and services to take your eCommerce brand global.
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Professional Language Services

Smartling is a full-service translation agency employing top-level translators who deliver more than 30 million words monthly. Our translators care about getting the job done right, no matter what it takes. And with our eCommerce localization platform, translators have access to your brand guidelines and glossary to ensure you are accurately represented everywhere.

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Unified platform for all translations

Smartling’s eCommerce translation platform prevents the breakdown of a fractured translation process, providing a single source of truth for every channel and content type. From your website to marketing emails to your customer support content, your translated content lives on a single platform, giving centralized access to translation memory and branding guidelines.

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Data-driven Translation

Smartling provides you with superior analytics and insights to help optimize your translation quality for available budget. Our Quality Confidence ScoreTM, the industry’s first predictive learning-powered measure of translation quality, empowers localization teams to achieve greater business results by continuously tracking costs savings, cost estimates, and translation velocity driving down overall cost over time.

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Visual Context

Smartling technology captures snapshots of your website and product so that translators can actually see what the content looks like in context. And your team can use the same software to preview translations the same way your end user will experience the content before its published.

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Machine Translation

Seamlessly connect with neural machine translation engines, and configure Smartling to programmatically recommend which service to use based on the content type and language. Leverage the right translation resource for the job for the best outcome every time.

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Managed Services

Your company has identified a need for localization, but don’t have the internal resources to support a translation project? Not to worry. We offer dedicated account support, acting as an extension of your team and supporting your localization efforts with expertise.

Hundreds of Customers Love Smartling

Whether they're selling a hotel room, a train ticket, or a business communication platform, our customers rely on us to make it easier for their buyers to make a purchase online.

Unlock Global Revenue

Smartling's localization and translation management product is rated #1 by users on G2.

Sell Products Anywhere

The best way to learn about Smartling's eCommerce translation management software is to see if for yourself.