Smartling and Total Retail to Host Webinar on Creating Native Brand Experiences for Global Consumers at Scale

Attendees to learn best practices for providing authentic localized experiences that resonate in any language, all cultures and every market

NEW YORK – November 5, 2015 – Smartling today announced that it will co-host an upcoming webinar with Total Retail, which will provide retailers with best practices for creating native brand experiences for global consumers at scale. The webinar will take place on Tuesday, Nov. 10, 2015 at 2 p.m. ET.

The business-to-consumer (B2C) retail market is now a global market fueled by e-commerce and digital communication. Today’s consumers buy branded products from retailers, no matter where they are located. Every retailer with a website has the potential to be a global business. Retailers must therefore offer end-to-end, device-to-device native brand experiences for all consumers, especially those who speak a different language. Doing this correctly in one language is difficult. Doing it correctly at scale, for a truly multilingual global audience, presents additional challenges.

This webinar will address global trends that are driving the need for retailers to create localized consumer engagement across multiple languages and provide examples of ambitious brands that are already doing so across multiple digital channels. Additionally, attendees will learn best practices for creating and delivering native brand experiences to digital consumers that resonate in any language, all cultures and every market.


  • Wade Rocco, solutions architect at Smartling
  • Melissa Campanelli, editor-in-chief of Total Retail
  • Carl Miller, founder and managing director of Global Retail Insights Network

What: “How to Give Each Customer a Native Brand Experience… at Scale” webinar

When: Tuesday, Nov. 10, 2015 at 2 p.m. ET

Where: To register for the webinar, click here.

About Smartling

Smartling uses technology to transform the way content is created and consumed around the world. Smartling’s Global Fluency Platform helps brands access new markets, more customers and greater value. The Global Fluency Platform enables ambitious brands to achieve a more dominant global position. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, visit

Media Contact:
Jackie Gerbus
Davies Murphy Group