5 Reasons to attend the Smartling Global Ready™ Conference

5 Reasons to attend the Smartling Global Ready™ Conference


It’s been five years since our first Global Ready Conference in San Francisco, and this year we’re back – online – April 14, 2021! We hope that everyone across the translation and localization industry will join us for a day of inspiring keynotes, niche breakout sessions, international networking, key product announcements, and great entertainment.

Reserve your (free) spot here.

Unlike past years, we’ll miss seeing all of your faces, but that’s no excuse to miss out this year. We’ll kickoff the livestream at 11 a.m. EST and run programming through the day. Can’t make it? Register anyway and we’ll get out access to on-demand content afterwards. Here are five reasons why our Global Ready™ Conference will be the best investment (really just a few hours of your day) you could make in 2021 to refine your global content and localization efforts.

1. Speakers you want to listen to

We’re talking about speakers who add value and give you actionable takeaways on how to lead with empathy, create an inclusive environment, and collaborate cross-functionally.

Being a transformative leader means having a unique perspective. That’s how Minette Norman — a liberal arts major with no engineering background — became a high-powered female executive in the male-dominated tech industry. As the former VP of Engineering at Autodesk, Norman led a team of 3,500 software professionals and transformed the company culture from the inside out. Today, she draws on her experience to demonstrate the power of radical empathy and diverse teams to demolish silos, unlock creativity, and inspire a culture of collaboration.

Last but not least, Smartling CEO Jack Welde will present how the company’s product strategy is aligned with the initiatives of our customers and the localization industry as a whole.

2. Unique and insightful customer stories

As an attendee you will get to engage and hear your peers talk about their experiences expanding to new markets and taking on new tech. Part of the agenda will be customers presenting their challenges and successes in translation. In these sessions you will hear about how digital pioneers took their business to the next level, and how seasoned practitioners maximized their return on investment. In short, you will gain actionable insights that you can immediately apply to your localization efforts.

3. Breakthrough industry insights

The world has been turned nearly upside down, so we’re bringing you insights on where things are headed. What are we taking from 2020 and what are we leaving behind?

4. Experts at your fingertips

Global Ready will give you access to your peers around the world (while you stay home, comfy on the couch) and will provide the opportunity to connect with Smartling leadership, product managers, developers, customer success team, sales, and SMEs. You can chat with these folks one-on-one through the chat feature, or visit them in the expo center. Go ahead! Seek their input to help set you up for success in 2021 and beyond. Bring your questions and let’s talk.

5. It’s not all strictly business at Global Ready Conference

The action doesn’t stop when the conference sessions end. Suffice it to say, this will not be your typical translation industry conference. It’s going to be more like a Netflix stream that you can’t click away from because you’re going to learn and have fun.

After a full day brimming with ideas, let’s kick off our shoes and relax with a drink and network with your peers! Make a new friend in the chat and tell them about your next international voyage, or learn how to say ‘Hello!’ in another language. Localization is about connecting with people – no matter the format – and we at Smartling believe that the best events are the ones that enable us to do just that.

[See you on April 14th!]