Blog

How strong is your content localization strategy? Find out the three things your strategy should be accomplishing and the right way to develop your strategy.

AI localization has been a game-changer for brands around the world. Here’s what you need to know about it, including the top advantages of leveraging AI.

Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.

Smartling’s Global Ready Conference annually brings together some of the best minds in the business. Check out these top 5 tips from our 2023 conference for actions you can take now to improve your localization strategy for the year ahead.

Gain practical insights, actionable strategies, and connect with like-minded professionals to help expand your knowledge of localization & global growth.

Smartling’s LanguageAI wins Stevie® Award as the top artificial intelligence and machine learning solution.

What do you really need: translation or transcreation? Learn what transcreation is, how it works, and how it differs from translation to help you pick wisely.

Not sure how to localize your Android app? Learn how to do it, its benefits, and best practices to make the process efficient.

Content localization is key to expanding into new markets successfully. Learn what content localization is, as well as when and how you should do it.

Get inspiration from real-world localized marketing campaign examples. Plus, learn the benefits of localizing your own campaigns, along with tips on how to do it.

Learn why website and app localization testing is so crucial. Plus, get step-by-step walkthroughs of the process and expert insights on best practices.

Good translation tools are invaluable, especially on large or complex projects, which are time-consuming and costly. Compare and contrast the top tools in the piece below!

Localization is about making your website feel like it was built for your customers, no matter where they are in the world. Here’s everything you need to know about how to find (and hire) website localization services to make that happen.

Product localization can help you increase your user base and revenue over time. This is an in-depth article on how to achieve this successfully.

If you’re wondering how to localize your marketing materials for audiences in different markets, check out this guide on how to achieve this successfully.

CAT tools speed up translation workflows and help with quality assurance. Check out the pros, cons, and pricing of 8 great CAT tools to find the one for you.

App localization is important as it helps you increase your app’s reach globally. Learn what it is, why it’s important, and best practices to help you succeed.

Need support from a translation company but not sure how to find the best fit for your needs? Check out our comparison of 7 of the best companies to help you!

Content translation is a must for reaching your global audience. Learn why and get expert tips on how to do it (despite common translation challenges).

Machine translation software has time, quality, and cost-saving benefits. This comparison of machine translation tools will help you find the best one for you.

With so many options, finding the best translation software for your needs is tough. Learn more about how the top tools compare to help you choose wisely.

Smartling was voted the winner of the World-Readiness Competition at TAUS: Massively Multilingual Conference. Here is how Smartling paves the way to quantify the quality of translation memory.

Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.

Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.

Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.

Wondering how to find trustworthy financial translation services? Here’s what to know about choosing one and translating financial documents accurately.

At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.

Here are five reasons why you don’t want to miss Global Ready Conference this year.

Meet Elif Shafak – an award-winning British-Turkish novelist and keynote speaker for this year's Global Ready Conference.

A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.

#StandWithUkraine

Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.

If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.

Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.

Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.

Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.

It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.

The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.

Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.

One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.

Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.

If you are a coffee fan – or even if you’re not – take a look at what a few of Smartling’s employees from around the world say about the different ways to enjoy coffee!

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.

G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!

September 30th is International Translation Day, an opportunity to pay tribute to the work of language professionals in bringing the world together through words.

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.

Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.

Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.

What is translation localization software? What solutions are available and how can you choose the right one?

What is a language service provider (LSP)? What solutions are available and how can you choose the right one?

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.

Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.

Transnational strategies for global expansion combine the best of global integration with local responsiveness.

What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.

Meet Minette Norman – a transformative leader and keynote speaker for this year's Global Ready Conference.

Transcreation is about creating content that resonnates with a new audience.

I had the chance to get to know more about Lesley as she joins the Smartling team.

Lay the foundation of localization in the beginning stages of any new content project.

Tips to navigate you through the “buy-in” process

How emojis might be interpreted differently.

Introducing Quality Check Profiles, automated proofreading checkpoints to ensure you are producing the most accurate translations.

International, quarterly conferences bring together localization experts giving them space to create an irresistible experience for their audiences.

We had the chance to sit down with Translators without Borders to learn more about their mission, and how we can help.

We’re excited to launch another customer support integration - this time with Salesforce Knowledge.

Smartling sat down with Renegade Thinkers Unite to discuss Move the World with Words.

Best practices for managing issues in Smartling

A month after our release, 90% of internal reviewers using Smartling have adopted Review Mode over the full CAT Tool.

Translation technology and services provider commits to presence in Europe to support EMEA customers.

Laura had the chance to help bring twelve translator's stories to life while editing Move the World with Words.

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.

We’ve just introduced Review Mode, the most uniform solution for non-localization team members to easily review translations.

Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.

Planning on expanding your brand into new markets? Smartling has you covered.

Smartling Draft, a new tool that unifies the entire global content creation experience, is available today.

Highlights from our beta launch of the New Smartling Experience.

Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.

Insights from four colleagues who have inspired my career journey at Smartling

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.

Written by Rebecca Silverstein

By Michael Falco

by Annette Obermeier, Sr. Director Global Marketing

Why Hamilton’s comma put me on the edge of my seat

Coke remains an industry leader both in sales and marketing. Here is what we can learn from their global success.

By Mendel Lazaros, Sales Development Manager

By Kevin Cohn, SVP of Operations at Smartling (2014-2018)

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.

Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”

Learn the history of machine translation, all the way from 1949 to today!

To reduce the risk of your localized content going viral for all the wrong reasons, follow along as we examine the root causes and recommended remedies for poor translation quality.

With a proper localization strategy in place, your business can successful enter into new markets.

The Making of Smartling’s New Brand Videos

Localization drives your marketing strategy and business goals.

Global marketing is evolution, not revolution.

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.

5 Reasons to attend the Smartling Global Ready™ Conference

When the process itself becomes more efficient, you should see improvement across all areas.

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.

The translation technology company you select will ultimately dictate the rate and extent of your success.

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.

Companies tend to confront this build vs. buy dilemma in one of three ways.

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.

Measuring the ROI of Translation Technology enables businesses to properly leverage and maximize their resources. Here are 5 major benefits to consider when measuring the ROI of translation technology.

Empower translators to do their best work for the highest quality outcome, everytime.

Ensure your translation strategy is efficient and optimized for success by adding in new languages.

Translation and localization doesn't have to be a slow process. Here are five translation keys for businesses that are built on speed, and require an agile process.

With serveral different translation services to choose from, is your brand leveraging all of the resources available?

Native brand experiences put the focus on the consumer rather than the brand.

By Doug Bonderud