Blog

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.

Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.

Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.

What is a language service provider (LSP)? What solutions are available and how can you choose the right one?

What is translation localization software? What solutions are available and how can you choose the right one?

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.

Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.

Transnational strategies for global expansion combine the best of global integration with local responsiveness.

What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.

Meet Minette Norman – a transformative leader and keynote speaker for this year's Global Ready Conference.

Transcreation is about creating content that resonnates with a new audience.

I had the chance to get to know more about Lesley as she joins the Smartling team.

Lay the foundation of localization in the beginning stages of any new content project.

Tips to navigate you through the “buy-in” process

How emojis might be interpreted differently.

Learn the four most common use cases for Dynamic Workflows - all implemented and used by Smartling customers.

Introducing Quality Check Profiles, automated proofreading checkpoints to ensure you are producing the most accurate translations.

International, quarterly conferences bring together localization experts giving them space to create an irresistible experience for their audiences.

We had the chance to sit down with Translators without Borders to learn more about their mission, and how we can help.

We’re excited to launch another customer support integration - this time with Salesforce Knowledge.

Smartling sat down with Renegade Thinkers Unite to discuss Move the World with Words.

Best practices for managing issues in Smartling

A month after our release, 90% of internal reviewers using Smartling have adopted Review Mode over the full CAT Tool.

Translation technology and services provider commits to presence in Europe to support EMEA customers.

Laura had the chance to help bring twelve translator's stories to life while editing Move the World with Words.

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.

We’ve just introduced Review Mode, the most uniform solution for non-localization team members to easily review translations.

Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.

Planning on expanding your brand into new markets? Smartling has you covered.

Smartling Draft, a new tool that unifies the entire global content creation experience, is available today.

Highlights from our beta launch of the New Smartling Experience.

Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.

Insights from four colleagues who have inspired my career journey at Smartling

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.

Written by Rebecca Silverstein

By Michael Falco

by Annette Obermeier, Sr. Director Global Marketing

Why Hamilton’s comma put me on the edge of my seat

By Mendel Lazaros, Sales Development Manager

By Kevin Cohn, SVP of Operations at Smartling (2014-2018)

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.

Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”

With a proper localization strategy in place, your business can successful enter into new markets.

Brands can leverage data analytics to ensure translation quality meets the right standard everytime.

The Making of Smartling’s New Brand Videos

Localization drives your marketing strategy and business goals.

Global marketing is evolution, not revolution.

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.

Coke remains an industry leader both in sales and marketing.

5 Reasons to attend the Smartling Global Ready™ Conference

When the process itself becomes more efficient, you should see improvement across all areas.

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.

The translation technology company you select will ultimately dictate the rate and extent of your success.

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.

Companies tend to confront this build vs. buy dilemma in one of three ways.

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.

Empower translators to do their best work for the highest quality outcome, everytime.

Ensure your translation strategy is efficient and optimized for success by adding in new languages.

With serveral different translation services to choose from, is your brand leveraging all of the resources available?

Native brand experiences put the focus on the consumer rather than the brand.

By Doug Bonderud