Blog

BP20210719 - What is Localization Software - Localization Software 101 - 750x420 - Blog@2x
About Localization

What is Localization Software? / Localization Software 101

Localization software helps you reach more markets faster and with greater accuracy. Find out how to communicate with your target audience like a native.
4Q221018 - 5 Machine Translation Tools and When to Use Them - 1200x675 - 2
About Localization

5 Machine Translation Software and When to Use Them

Machine translation software has time, quality, and cost-saving benefits. This comparison of machine translation tools will help you find the best one for you.
7 business localization practices for strategic growth
About Localization

7 business localization practices for strategic growth

Business localization can expand your market reach and increase sales. But first, learn how to create a local version of your website—the kind that hits the mark.
Smartlings 5 best practices for localization testing blog
Product

How to Build a Mature Localization Testing Framework

Localization testing ensures that target audiences experience your brand in the way it is intended. Use these tips and best practices for better results.
Harness AI and human expertise with assisted translation - CAT Tool graphic
Product

Create better localization content with assisted translation

Assisted translation offers valuable visual context thanks to CAT tools. The localization advantage helps with scaling your translations. Learn how with this overview.
Explore practical insights into leveraging Large Language Models (LLMs) for Natural Language Processing (NLP) tasks. Discover the synergy between LLMs and specialized NLP frameworks, optimizing translation processes for efficiency and accuracy.
Product

Practical Considerations for LLMs in NLP Tasks

Explore practical insights into leveraging Large Language Models (LLMs) for Natural Language Processing (NLP) tasks. Discover the synergy between LLMs and specialized NLP frameworks, plus how to optimize translation processes for efficiency and accuracy.
Explore all things translation as a service (TaaS), from how it's beneficial as part of a localization strategy to how to engage with a service provider.
Today at Smartling

What is translation as a service?

Explore all things translation as a service (TaaS), from how it's beneficial as part of a localization strategy to how to engage with a service provider.
Translation is the first critical step in creating a native brand experience. In this comprehensive guide, we’re going to help you get translation right.
About Localization

Translation’s Role in Global Business Expansion

Translation is the first critical step in creating a native brand experience. In this comprehensive guide, we’re going to help you get translation right.
Learn what a localization strategy is and the impact it can have on business results in foreign markets. Plus, get our 10-step process for localization success.
About Localization

How to create a localization strategy

Learn what a localization strategy is and the impact it can have on business results in foreign markets. Plus, get our 10-step process for localization success.
Legal translation has a higher need for accuracy than any other type of translation. Learn to select and hire the right firm with this in-depth guide.
About Localization

7 best practices for hiring a legal translation firm

Legal translation has a higher need for accuracy than any other type of translation. Learn to select and hire the right firm with this in-depth guide.
Guide to sourcing professional translation in Excel docs
About Localization

What are the best options for accurate translation in Excel?

Financial documents like spreadsheets require specific attention to text translation and formulas. Learn the best options for accurate translation in Excel.
About Localization

How global standardization boosts international business

International companies use global standardization to bring their products and processes into alignment. Learn the benefits in this informative article.
In the market for legal translation services? Get an overview of 5 go-to service providers, as well as tips on how to pick the best one for your needs.
About Localization

Reliable legal translation services: What are your options?

In the market for legal translation services? Get an overview of 5 go-to service providers, as well as tips on how to pick the best one for your needs.
Marketing Localization 101: What It Is, How to Do It, and What To Expect
About Localization

5 market expansion strategies to increase your revenue

Looking to drive more revenue for your business through market expansion? Here are 5 market expansion strategies you can try, plus tips for measuring success.
Need legal document translation services? Get a comparison of three popular options, as well as tips on how to choose the right legal translation provider.
About Localization

7 questions for vetting legal document translation providers

If you’re not equipped to handle legal document translation in-house, here are 7 questions you can and should ask to vet potential legal translation partners.
2Q22 - Financial Translation 7 Tips Translators Need to Be Successful - 750x422
About Localization

7 Key Tips for Better Financial Translation

In the market for financial translation services? Get an overview of 5 of the top providers, as well as tips on how to identify a reliable translation company.
Get a comparison of 7 WordPress translation plugins meant to streamline your translation workflows. Plus, get tips on choosing and installing the right one.
Product

WordPress translation plugins: 7 popular options to consider

Get a comparison of 7 WordPress translation plugins meant to streamline your translation workflows. Plus, get tips on choosing and installing the right one.
BP20210719 - Language Service Provider 101 - 750x420 - Blog@2x
About Localization

What is a Language Service Provider? / LSP 101

What is a language service provider (LSP)? What solutions are available and how can you choose the right one?
A localized website can attract and convert customers from across the globe. But how do you get one? Learn how to hire the right website localization services.
About Localization

The right way to do website localization: A complete guide

Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
About Localization

3 steps to a more effective content localization strategy

How strong is your content localization strategy? Find out the three things your strategy should be accomplishing and the right way to develop your strategy.
AI Localization vs Traditional Localization - Smartling
About Localization

AI localization vs. traditional localization

AI localization has been a game-changer for brands around the world. Here’s what you need to know about it, including the top advantages of leveraging AI using LANGUAGEAI™ products from Smartling®.
Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.
About Localization

11 Best Translation Management Software for 2023

Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.
Top 5 Insights About LanguageAI and Its Impact on Localization - 2023 Global Ready Conference
About Localization

Top 5 Insights About LanguageAI™ and Its Impact on Localization

Smartling’s Global Ready Conference annually brings together some of the best minds in the business. Check out these top 5 tips from our 2023 conference for actions you can take now to improve your localization strategy for the year ahead.
Today at Smartling

5 Reasons to Attend Global Ready Conference

Gain practical insights, actionable strategies, and connect with like-minded professionals to help expand your knowledge of localization & global growth.
2Q230502 - 2023 Stevie Award Winner (1200x675)
Today at Smartling

Smartling honored as Stevie® Award winner in 2023 American Business Awards®

Smartling’s LanguageAI wins Stevie® Award as the top artificial intelligence and machine learning solution.
Transcreation Defined: 6 Ways it differs from translation
Product

Transcreation Defined: 6 Ways It Differs From Translation

What do you really need: translation or transcreation? Learn what transcreation is, how it works, and how it differs from translation to help you pick wisely.
About Localization

4 Easy Steps to Localize Your Android App

Not sure how to localize your Android app? Learn how to do it, its benefits, and best practices to make the process efficient.
Content Localization: Why It's Important and Where to Start
About Localization

Content Localization: When, Why, and How You Should Do It

Content localization is key to expanding into new markets successfully. Learn what content localization is, as well as when and how you should do it.
Valuable Lessons From 7 Great Localized Marketing Campaigns - read the blog. Image shows a graphic of a microphone listing out examples of localized marketing ideas.
About Localization

7 Impressive Localized Marketing Campaigns to Inspire Yours

Get inspiration from real-world localized marketing campaign examples. Plus, learn the benefits of localizing your own campaigns, along with tips on how to do it.
About Localization

7 Best Translation Tools Global Translation Experts Leverage

Good translation tools are invaluable, especially on large or complex projects, which are time-consuming and costly. Compare and contrast the top tools in the piece below!
Product Localization 101: Engineer a Product for Local Markets
About Localization

Product Localization: How To Develop A Localization Strategy For Global Markets

Product localization can help you increase your user base and revenue over time. This is an in-depth article on how to achieve this successfully.
Marketing Localization 101: What It Is, How to Do It, and What To Expect
About Localization

The right way to do website localization: A complete guide

Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
Image depicting CAT tools
Product

8 CAT Tools That Every Translator Should Be Using Regularly

CAT tools speed up translation workflows and help with quality assurance. Check out the pros, cons, and pricing of 8 great CAT tools to find the one for you.
mobile application localization
About Localization

App Localization 101: What It Is, Why It's Important & Best Practices

App localization is important as it helps you increase your app’s reach globally. Learn what it is, why it’s important, and best practices to help you succeed.
About Localization

The Top 7 Translation Companies: Which Is Best For You?

Need support from a translation company but not sure how to find the best fit for your needs? Check out our comparison of 7 of the best companies to help you!
How to to get started with Content Translation
About Localization

Content Translation 101: Everything You Need to Know

Content translation is a must for reaching your global audience. Learn why and get expert tips on how to do it (despite common translation challenges).
Smartling presents at TAUS Conference in 2022
Today at Smartling

Quantifying the Quality of Translation Memories

Smartling was voted the winner of the World-Readiness Competition at TAUS: Massively Multilingual Conference. Here is how Smartling paves the way to quantify the quality of translation memory.
3Q220802 - 3 Latest Trends in Game Localization - 1200x675 - Meta
About Localization

3 Latest Trends in Game Localization

Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.
3Q220624 - 9 Best Game Localization Services in 2022 - 1200x675 - 1
About Localization

​​9 Best Game Localization Services in 2022

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.
202205 - Dyspatch Webinar - 1200x675 - 3
About Localization

How Email Localization Drives ROI

Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.
DA20220513 - 8 Expert Tips for Effective Social Media Localization - 1200x675 - 2
About Localization

8 Expert Tips for Effective Social Media Localization

Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.
Global Ready Conference Smartling Customer Awards
About Localization

Global Ready Conference 2022 Customer Awards

At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.
DA20211217 - Global Ready Conference 2022 - Save the Date - 1200X675 - Twitter - 1
About Localization

5 Reasons to Attend Global Ready Conference 2022

Here are five reasons why you don’t want to miss Global Ready Conference this year.
Learning Center

Meet Our Keynote: Elif Shafak

Meet Elif Shafak – an award-winning British-Turkish novelist and keynote speaker for this year's Global Ready Conference.
BP20220310 - Multilingual Websites - Hero - 750x422
About Localization

10 Tips for Building a Multilingual Website (+ Examples)

A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.
About Localization

How Pinterest Centralized Content Management and Localization

Learn how Pinterest centralized their work for content management, translation, and localization to launch their biggest business-user campaign of the year using Smartling-Contentful connector.
BP20211221 - Reaching a Global Audience With QR Codes - 750x420 - Website
About Localization

Reaching a Global Audience With QR Codes

Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
BP20211221 -  - A Few Best Practices - 750x420
About Localization

SEO and Localization: A Few Best Practices

If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
Move On Up - Furthering Your Localization Career - Hristina Racheva
About Localization

From the Ground Up: Building a Localization Team

Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.
BP20211207 - The World’s Languages - Engage Your Customers With Localization - 750x422
About Localization

The World’s Languages: Engage Your Customers With Localization

Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
About Localization

Commerce Leaders Must Pivot from Global to Multi-Local Experiences

Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.
BP20211202 - Translation vs. Interpretation vs. Subtitling - Whats the Difference - 750x422
About Localization

Translation vs. Interpretation vs. Subtitling: What’s the Difference?

It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.
About Localization

Developing and Deploying a Multilingual COVID-19 Glossary

The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.
DA20211011 - LocWorld 45 Live - 750x420 - Website Hero@2x
About Localization

Session Summary: Is There a Gold Standard for Translation Technology Stack?

Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
BP20211116 - 4 English-to-Arabic Translation Challenges and How to Solve Them - 750x422
About Localization

4 English-to-Arabic Translation Challenges and How to Solve Them

One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
BP20211012 - The 4 Most Common International Business Strategies (+ Pros and Cons) - 750x420@2x
About Localization

The 4 Most Common International Business Strategies (+ Pros and Cons)

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization

The Global Marketer's Expectation of Localization Teams

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
Event on September 29, 2021 [sponsored]
About Localization

Now You’re Speakin’ My Language

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
Move On Up - Furthering Your Localization Career - Hristina Racheva
About Localization

The Buy-In: Working Cross-Functionally as a Loc Manager

This workshop looks at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.
About Localization

5 Things to Know When Localizing a Drupal Website in 2022

This session at DrupalCon Europe 2021 covers the top 5 things to know when you're localizing a Drupal website in 2022 and how you can start implementing them today.
BP20211004 -  - 750x420 – Hero@2x
About Localization

Building a Global Strategy for Your Business

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.
expert insights to building an effective martech stack
About Localization

Expert Insights for Building an Effective Martech Stack

Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.
Today at Smartling

Coffee Orders: What Our Teams are Ordering ☕️

If you are a coffee fan – or even if you’re not – take a look at what a few of Smartling’s employees from around the world say about the different ways to enjoy coffee!
DA20210910 - Global Ready Conference On-Demand - Thermometer Model - 750x420 - Website - 1@2x
About Localization

The Thermometer Model and What It Means for Localization

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
About Localization

Why Does the G2 Score Matter?

G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!
Today at Smartling

International Translation Day 2021: Translator Q&A

September 30th is International Translation Day, an opportunity to pay tribute to the work of language professionals in bringing the world together through words.
BP20210913 - What Is a Multi-Domestic Strategy - 5 Examples - 750x422@2x
About Localization

What Is a Multi-Domestic Strategy? + 5 Examples

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
DA20210908 - Global Ready Conference On-Demand - 3 Skills to Create an Inclusive Team that Unleashes Creativity and Innovation - 750x420 - Website@2x
About Localization

3 Skills to Create an Inclusive Team that Unleashes Creativity and Innovation

Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.
Move On Up - Furthering Your Localization Career - Hristina Racheva
About Localization

Move On Up: Furthering Your Localization Career

If you are looking to have a bigger impact in your organization, get a promotion, or apply for that dream job that will take your career to the next level, this workshop is for you.
BP20210908 - Our Team’s Favorite Translation Blogs and Publications - 750x420 - Website Hero@2x.jpg
About Localization

Our Team’s Favorite Translation Blogs and Publications [2021]

Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
BP20210820 - Localization vs Globalization - 750x422 - 1@2x
About Localization

What You Need to Know About Globalization and Localization

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
About Localization

How to Create Business Value With Terminology Management [Infographic]

Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
Article by Omniscient - 750x420 - Website@2x
About Localization

Localization Project Managers: The Glue of the Localization Process

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
Article by Omniscient - 750x420 - Website@2x
About Localization

What is an International Strategy? + 5 Examples

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
Article by Omniscient - 750x420 - Website@2x
About Localization

The Ultimate Guide to Global Expansion

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
Smartling ServiceNow FedEx
About Localization

The 411: What We Need From Our Language Services Provider

Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.
About Localization

What Is a Transnational Strategy? + 5 Examples

Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization

What Is a Website Translation Platform? Translation Platforms 101

What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.
Learning Center

Meet Our Speakers: Minette Norman

Meet Minette Norman – a transformative leader and keynote speaker for this year's Global Ready Conference.
About Localization

Six Ways Transcreation Differs from Translation

Transcreation is about creating content that resonnates with a new audience.
Today at Smartling

Get to Know Lesley, Smartling’s New Head of EMEA

I had the chance to get to know more about Lesley as she joins the Smartling team.
About Localization

Successful Localization Starts at Content Creation

Lay the foundation of localization in the beginning stages of any new content project.
Product

Did you really mean to say that?

How emojis might be interpreted differently.
Smartling's blog is the primary resource for thought leadership in localization.
Product

Quality Check Profiles: Safeguards Tailored For Your Translations

Introducing Quality Check Profiles, automated proofreading checkpoints to ensure you are producing the most accurate translations.
Smartling in the news. Press releases. News clippings and more.
Today at Smartling

Smartling Announces 2020 Global Ready Events

International, quarterly conferences bring together localization experts giving them space to create an irresistible experience for their audiences.
Today at Smartling

Working Towards a Connected World: Our Q&A With Translators without Borders

We had the chance to sit down with Translators without Borders to learn more about their mission, and how we can help.
Product

Making Knowledge Universal - Launching our Salesforce Knowledge Integration

We’re excited to launch another customer support integration - this time with Salesforce Knowledge.
Smartling's blog is the primary resource for thought leadership in localization.
Today at Smartling

Hitting the Books: Smartling’s Story-based Marketing

Smartling sat down with Renegade Thinkers Unite to discuss Move the World with Words.
Smartling's blog is the primary resource for thought leadership in localization.
Product

The Issue with Issues - And How to Best Tackle Them

Best practices for managing issues in Smartling
Product

Review Mode - One Month Into Our CAT Tool Alternative

A month after our release, 90% of internal reviewers using Smartling have adopted Review Mode over the full CAT Tool.
Smartling in the news. Press releases. News clippings and more.
Today at Smartling

Smartling Opens New Dublin Office

Translation technology and services provider commits to presence in Europe to support EMEA customers.
Today at Smartling

Traveling the World with Smartling: My Experience Working on Move the World with Words

Laura had the chance to help bring twelve translator's stories to life while editing Move the World with Words.
About Localization

That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
Smartling's blog is the primary resource for thought leadership in localization.
Product

Review Mode: A simplified UI for internal reviewers

We’ve just introduced Review Mode, the most uniform solution for non-localization team members to easily review translations.
Today at Smartling

Five Reasons You Should Attend The Global Ready Translation Summit

Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.
About Localization

The Complete Guide to Scaling Your Business With a TMS

Planning on expanding your brand into new markets? Smartling has you covered.
Smartling's blog is the primary resource for thought leadership in localization.
Product

Product Launch: Say Hello to Smartling Draft

Smartling Draft, a new tool that unifies the entire global content creation experience, is available today.
Daniel is a trilingual translator who lives in what can best be described as rural paradise, and while his village has a population that ranges between 15-50 people, he has high speed internet, which enables him to work from home with a view of the Aramo mountains right out his window.
Today at Smartling

Say Hello To The Dogs of Smartling

Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.
Smartling's blog is the primary resource for thought leadership in localization.
Today at Smartling

Defining a Culture of Growth

Insights from four colleagues who have inspired my career journey at Smartling
Gabi Moore with Smartling on Language Services
About Localization

Tearing Down Industry Norms with Gabi Moore

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
About Localization

What Cockatoos and Localization Have in Common

by Annette Obermeier, Sr. Director Global Marketing
About Localization

My dearest, Angelica

Why Hamilton’s comma put me on the edge of my seat
About Localization

What Can We Learn from Coca-Cola’s Global Marketing Success?

Coke remains an industry leader both in sales and marketing. Here is what we can learn from their global success.
Today at Smartling

Growing up in sales and parenthood

By Mendel Lazaros, Sales Development Manager
About Localization

The Practical Benefits of Translation Job Automation

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

What Does Global Internet Mean to Your Business?

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
Today at Smartling

Join us.

Every person counts at Smartling. Be a part of something global.
About Localization

Translation vs Localization: How is Translation Different From Localization?

Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization

Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
About Localization

A (Brief) History of Machine Translation

Learn the history of machine translation, all the way from 1949 to today!
About Localization

Translation Errors: Why They Happen and How They Can Be Avoided

To reduce the risk of your localized content going viral for all the wrong reasons, follow along as we examine the root causes and recommended remedies for poor translation quality.
About Localization

Localization: What It Really Means for Your Business

Localization drives your marketing strategy and business goals.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Reflecting on Adobe Summit 2018: The Partner Experience

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
Today at Smartling

5 Reasons to attend the Smartling Global Ready™ Conference

5 Reasons to attend the Smartling Global Ready™ Conference
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
4Q221019 - 5 Benefits to Consider When Measuring ROI of Translation Technology - 1200x675
About Localization

5 Benefits to Consider When Measuring ROI of Translation Technology

Measuring the ROI of Translation Technology enables businesses to properly leverage and maximize their resources. Here are 5 major benefits to consider when measuring the ROI of translation technology.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Want to Reduce Review? Help Your Translators Help You

Empower translators to do their best work for the highest quality outcome, everytime.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

3 Ways Adding Languages Will Test Your Translation Strategy

Ensure your translation strategy is efficient and optimized for success by adding in new languages.
4Q221019 - Five Translation Keys For Businesses Built On Speed - 1200x675 - 1
About Localization

Five Translation Keys For Businesses Built On Speed

Translation and localization doesn't have to be a slow process. Here are five translation keys for businesses that are built on speed, and require an agile process.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Are You Leveraging All Your Website Translation Options?

With serveral different translation services to choose from, is your brand leveraging all of the resources available?
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Why Should Brands Offer Native Brand Experiences?

Native brand experiences put the focus on the consumer rather than the brand.