About Localization
Six Ways Transcreation Differs from Translation
Transcreation is about creating content that resonnates with a new audience.
Today at Smartling
Get to Know Lesley, Smartling’s New Head of EMEA
I had the chance to get to know more about Lesley as she joins the Smartling team.
About Localization
Successful Localization Starts at Content Creation
Lay the foundation of localization in the beginning stages of any new content project.
About Localization
How to Sell Translation Internally
Tips to navigate you through the “buy-in” process
Product
Four Workflow Hacks To Reduce Translation Costs and Time by 50%
Learn the four most common use cases for Dynamic Workflows - all implemented and used by Smartling customers.
Product
Quality Check Profiles: Safeguards Tailored For Your Translations
Introducing Quality Check Profiles, automated proofreading checkpoints to ensure you are producing the most accurate translations.
Today at Smartling
Smartling Announces 2020 Global Ready Events
International, quarterly conferences bring together localization experts giving them space to create an irresistible experience for their audiences.
Today at Smartling
Working Towards a Connected World: Our Q&A With Translators without Borders
We had the chance to sit down with Translators without Borders to learn more about their mission, and how we can help.
Product
Making Knowledge Universal - Launching our Salesforce Knowledge Integration
We’re excited to launch another customer support integration - this time with Salesforce Knowledge.
Today at Smartling
Hitting the Books: Smartling’s Story-based Marketing
Smartling sat down with Renegade Thinkers Unite to discuss Move the World with Words.
Product
The Issue with Issues - And How to Best Tackle Them
Best practices for managing issues in Smartling
Product
Review Mode - One Month Into Our CAT Tool Alternative
A month after our release, 90% of internal reviewers using Smartling have adopted Review Mode over the full CAT Tool.
Today at Smartling
Smartling Opens New Dublin Office
Translation technology and services provider commits to presence in Europe to support EMEA customers.
Today at Smartling
Traveling the World with Smartling: My Experience Working on Move the World with Words
Laura had the chance to help bring twelve translator's stories to life while editing Move the World with Words.
About Localization
That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!
With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
Product
Review Mode: A simplified UI for internal reviewers
We’ve just introduced Review Mode, the most uniform solution for non-localization team members to easily review translations.
Today at Smartling
Five Reasons You Should Attend The Global Ready Translation Summit
Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.
About Localization
The Complete Guide to Scaling Your Business With a TMS
Planning on expanding your brand into new markets? Smartling has you covered.
Product
Product Launch: Say Hello to Smartling Draft
Smartling Draft, a new tool that unifies the entire global content creation experience, is available today.
Today at Smartling
Simple. Intuitive. Refreshing: Introducing the New Smartling Experience.
Highlights from our beta launch of the New Smartling Experience.
Today at Smartling
Say Hello To The Dogs of Smartling
Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.
Today at Smartling
Defining a Culture of Growth
Insights from four colleagues who have inspired my career journey at Smartling
About Localization
Tearing Down Industry Norms with Gabi Moore
Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
About Localization
Fireside Chat with Adrian: Move the World with Words featuring Elisabeth Brentano
By Adrian Cohn and Elisabeth Brentano
Today at Smartling
What does Shake Shack have to do with software sales?
Written by Rebecca Silverstein
About Localization
Fireside Chat with Adrian: Sales Ops with Rebecca Silverstein
By Adrian Cohn and Rebecca Silverstein
About Localization
Fireside Chat with Adrian: Secrets to Customer Success featuring Tyler Segalla
By Adrian Cohn and Tyler Segalla
About Localization
Fireside Chat with Adrian: Starting a new job and innovating in sales with Kelly Klein
By Adrian Cohn and Kelly Klein
About Localization
What Cockatoos and Localization Have in Common
by Annette Obermeier, Sr. Director Global Marketing
About Localization
Translation Internal Review: To Do or Not to Do
By Kevin Cohn, SVP of Operations at Smartling (2014-2018)
About Localization
The Practical Benefits of Translation Job Automation
Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
About Localization
What Does Global Internet Mean to Your Business?
The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
About Localization
Translation vs Localization: How is Translation Different From Localization?
Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization
Slack is Making Big Moves in Localization
A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
About Localization
10 Tips to Improve Your Localization Strategy
With a proper localization strategy in place, your business can successful enter into new markets.
About Localization
Your Translation Is Ready, But Is The Quality Any Good?
Brands can leverage data analytics to ensure translation quality meets the right standard everytime.
About Localization
Localization: What It Really Means for Your Business
Localization drives your marketing strategy and business goals.
About Localization
Global Marketing vs Domestic Marketing: 3 Things to Know
Global marketing is evolution, not revolution.
About Localization
Reflecting on Adobe Summit 2018: The Partner Experience
The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
About Localization
What Can We Learn from Coca-Cola’s Global Marketing Success?
Coke remains an industry leader both in sales and marketing.
About Localization
Three Tips for Smarter Translation
When the process itself becomes more efficient, you should see improvement across all areas.
About Localization
How Translation and Transcreation Can Combine for a Better Experience
To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
About Localization
Translation: Are You Doing it Wrong?
Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
About Localization
8 Things to Ask When Evaluating a Translation Technology Company
The translation technology company you select will ultimately dictate the rate and extent of your success.
About Localization
Global Content and the Next Frontier for B2B Marketing
Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
About Localization
Integrations Are Key When Selecting a Translation Management Platform
The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
About Localization
Buy vs. Build – Why Localization Is Different
Companies tend to confront this build vs. buy dilemma in one of three ways.
About Localization
Free Up Developers to Work on Your Roadmap (And Go Global Faster)
Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
About Localization
Want to Reduce Review? Help Your Translators Help You
Empower translators to do their best work for the highest quality outcome, everytime.
About Localization
3 Ways Adding Languages Will Test Your Translation Strategy
Ensure your translation strategy is efficient and optimized for success by adding in new languages.
About Localization
Are You Leveraging All Your Website Translation Options?
With serveral different translation services to choose from, is your brand leveraging all of the resources available?
About Localization
Why Should Brands Offer Native Brand Experiences?
Native brand experiences put the focus on the consumer rather than the brand.