About Localization

3 Latest Trends in Game Localization

Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.
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​​9 Best Game Localization Services in 2022

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.
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How Email Localization Drives ROI

Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.
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8 Expert Tips for Effective Social Media Localization

Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.
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7 Key Tips for Better Financial Translation

Wondering how to find trustworthy financial translation services? Here’s what to know about choosing one and translating financial documents accurately.
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Global Ready Conference 2022 Customer Awards

At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.
About Localization

5 Reasons to Attend Global Ready Conference 2022

Here are five reasons why you don’t want to miss Global Ready Conference this year.
Learning Center

Meet Our Keynote: Elif Shafak

Meet Elif Shafak – an award-winning British-Turkish novelist and keynote speaker for this year's Global Ready Conference.
About Localization

10 Tips for Building a Multilingual Website (+ Examples)

A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.
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How Pinterest Centralized Content Management and Localization

Learn how Pinterest centralized their work for content management, translation, and localization to launch their biggest business-user campaign of the year using Smartling-Contentful connector.
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Reaching a Global Audience With QR Codes

Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
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SEO and Localization: A Few Best Practices

If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
About Localization

From the Ground Up: Building a Localization Team

Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.
About Localization

The World’s Languages: Engage Your Customers With Localization

Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
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Commerce Leaders Must Pivot from Global to Multi-Local Experiences

Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.
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Translation vs. Interpretation vs. Subtitling: What’s the Difference?

It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.
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Developing and Deploying a Multilingual COVID-19 Glossary

The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.
About Localization

Session Summary: Is There a Gold Standard for Translation Technology Stack?

Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
About Localization

3 Tips for Website Localization Services + How to Hire One

Localization is about making your website feel like it was built for your customers, no matter where they are in the world. Here’s everything you need to know about how to find (and hire) website localization services to make that happen.
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4 English-to-Arabic Translation Challenges and How to Solve Them

One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
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The 4 Most Common International Business Strategies (+ Pros and Cons)

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization

The Global Marketer's Expectation of Localization Teams

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
About Localization

Now You’re Speakin’ My Language

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
About Localization

The Buy-In: Working Cross-Functionally as a Loc Manager

This workshop looks at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.
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5 Things to Know When Localizing a Drupal Website in 2022

This session at DrupalCon Europe 2021 covers the top 5 things to know when you're localizing a Drupal website in 2022 and how you can start implementing them today.
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Building a Global Strategy for Your Business

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.
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Expert Insights for Building an Effective Martech Stack

Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.
Today at Smartling

Coffee Orders: What Our Teams are Ordering ☕️

If you are a coffee fan – or even if you’re not – take a look at what a few of Smartling’s employees from around the world say about the different ways to enjoy coffee!
About Localization

The Thermometer Model and What It Means for Localization

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
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Why Does the G2 Score Matter?

G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!
Today at Smartling

International Translation Day 2021: Translator Q&A

September 30th is International Translation Day, an opportunity to pay tribute to the work of language professionals in bringing the world together through words.
About Localization

What Is a Multi-Domestic Strategy? + 5 Examples

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
About Localization

3 Skills to Create an Inclusive Team that Unleashes Creativity and Innovation

Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.
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Move On Up: Furthering Your Localization Career

If you are looking to have a bigger impact in your organization, get a promotion, or apply for that dream job that will take your career to the next level, this workshop is for you.
About Localization

Our Team’s Favorite Translation Blogs and Publications [2021]

Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
About Localization

What You Need to Know About Globalization and Localization

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
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How to Create Business Value With Terminology Management [Infographic]

Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
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What is Localization Software? / Localization Software 101

What is translation localization software? What solutions are available and how can you choose the right one?
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What is a Language Service Provider? / LSP 101

What is a language service provider (LSP)? What solutions are available and how can you choose the right one?
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Localization Project Managers: The Glue of the Localization Process

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
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The Ultimate Guide to Global Expansion

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
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What is an International Strategy? + 5 Examples

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
About Localization

The 411: What We Need From Our Language Services Provider

Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.
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What Is a Transnational Strategy? + 5 Examples

Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization

What Is a Website Translation Platform? Translation Platforms 101

What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.
Learning Center

Meet Our Speakers: Minette Norman

Meet Minette Norman – a transformative leader and keynote speaker for this year's Global Ready Conference.
About Localization

Six Ways Transcreation Differs from Translation

Transcreation is about creating content that resonnates with a new audience.
Today at Smartling

Get to Know Lesley, Smartling’s New Head of EMEA

I had the chance to get to know more about Lesley as she joins the Smartling team.
About Localization

Successful Localization Starts at Content Creation

Lay the foundation of localization in the beginning stages of any new content project.
Product

Did you really mean to say that?

How emojis might be interpreted differently.
Product

Four Workflow Hacks To Reduce Translation Costs and Time by 50%

Learn the four most common use cases for Dynamic Workflows - all implemented and used by Smartling customers.
Product

Quality Check Profiles: Safeguards Tailored For Your Translations

Introducing Quality Check Profiles, automated proofreading checkpoints to ensure you are producing the most accurate translations.
Today at Smartling

Smartling Announces 2020 Global Ready Events

International, quarterly conferences bring together localization experts giving them space to create an irresistible experience for their audiences.
Today at Smartling

Working Towards a Connected World: Our Q&A With Translators without Borders

We had the chance to sit down with Translators without Borders to learn more about their mission, and how we can help.
Product

Making Knowledge Universal - Launching our Salesforce Knowledge Integration

We’re excited to launch another customer support integration - this time with Salesforce Knowledge.
Today at Smartling

Hitting the Books: Smartling’s Story-based Marketing

Smartling sat down with Renegade Thinkers Unite to discuss Move the World with Words.
Product

The Issue with Issues - And How to Best Tackle Them

Best practices for managing issues in Smartling
Product

Review Mode - One Month Into Our CAT Tool Alternative

A month after our release, 90% of internal reviewers using Smartling have adopted Review Mode over the full CAT Tool.
Today at Smartling

Smartling Opens New Dublin Office

Translation technology and services provider commits to presence in Europe to support EMEA customers.
Today at Smartling

Traveling the World with Smartling: My Experience Working on Move the World with Words

Laura had the chance to help bring twelve translator's stories to life while editing Move the World with Words.
About Localization

That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
Product

Review Mode: A simplified UI for internal reviewers

We’ve just introduced Review Mode, the most uniform solution for non-localization team members to easily review translations.
Today at Smartling

Five Reasons You Should Attend The Global Ready Translation Summit

Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.
About Localization

The Complete Guide to Scaling Your Business With a TMS

Planning on expanding your brand into new markets? Smartling has you covered.
Product

Product Launch: Say Hello to Smartling Draft

Smartling Draft, a new tool that unifies the entire global content creation experience, is available today.
Today at Smartling

Say Hello To The Dogs of Smartling

Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.
Today at Smartling

Defining a Culture of Growth

Insights from four colleagues who have inspired my career journey at Smartling
About Localization

Tearing Down Industry Norms with Gabi Moore

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
About Localization

What Cockatoos and Localization Have in Common

by Annette Obermeier, Sr. Director Global Marketing
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My dearest, Angelica

Why Hamilton’s comma put me on the edge of my seat
About Localization

What Can We Learn from Coca-Cola’s Global Marketing Success?

Coke remains an industry leader both in sales and marketing. Here is what we can learn from their global success.
Today at Smartling

Growing up in sales and parenthood

By Mendel Lazaros, Sales Development Manager
About Localization

The Practical Benefits of Translation Job Automation

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
About Localization

What Does Global Internet Mean to Your Business?

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
Today at Smartling

Join us.

Every person counts at Smartling. Be a part of something global.
About Localization

Translation vs Localization: How is Translation Different From Localization?

Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization

Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
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10 Tips to Improve Your Localization Strategy

With a proper localization strategy in place, your business can successful enter into new markets.
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Localization: What It Really Means for Your Business

Localization drives your marketing strategy and business goals.
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Reflecting on Adobe Summit 2018: The Partner Experience

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
Today at Smartling

5 Reasons to attend the Smartling Global Ready™ Conference

5 Reasons to attend the Smartling Global Ready™ Conference
About Localization

Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.
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How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
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Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
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8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.
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Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
About Localization

Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
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Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.
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Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
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Want to Reduce Review? Help Your Translators Help You

Empower translators to do their best work for the highest quality outcome, everytime.
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3 Ways Adding Languages Will Test Your Translation Strategy

Ensure your translation strategy is efficient and optimized for success by adding in new languages.
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Are You Leveraging All Your Website Translation Options?

With serveral different translation services to choose from, is your brand leveraging all of the resources available?
About Localization

Why Should Brands Offer Native Brand Experiences?

Native brand experiences put the focus on the consumer rather than the brand.