About Localization

Thought leadership, blogs, eBooks and more. If you're just getting started with localization or are looking to optimize your process, this is a great starting point.
Dive into our detailed guide on the SaaS localization process with six powerful tactics to include in your own global marketing or expansion strategy.
About Localization

What is SaaS localization?

Dive into our detailed guide on the SaaS localization process with six powerful tactics to include in your own global marketing or expansion strategy.
Smartling virtual events - Translation revolution - Navigating quality and efficiency in the AI era
About Localization

Translation revolution: Navigating quality and efficiency in the AI era

Catch up on this fireside chat as Smartling explores the evolution of translation quality processes and efficiency gains from the past to the future.
About Localization

3 essentials for website language translation

Learn the pillars of accurate and better website language translations. Automate and improve page translations. Scale your company and expand into different markets.
Translation is the first critical step in creating a native brand experience. In this comprehensive guide, we’re going to help you get translation right.
About Localization

Translation’s Role in Global Business Expansion

Translation is the first critical step in creating a native brand experience. In this comprehensive guide, we’re going to help you get translation right.
Learn how artificial intelligence translation solutions can provide faster translations and quality results. AI language translations help you scale and grow.
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Artificial intelligence translation: Learn how to harness the technology for growth

Learn how artificial intelligence translation solutions can provide faster translations and quality results. AI language translations help you scale and grow.
Learn what a localization strategy is and the impact it can have on business results in foreign markets. Plus, get our 10-step process for localization success.
About Localization

How to create a localization strategy

Learn what a localization strategy is and the impact it can have on business results in foreign markets. Plus, get our 10-step process for localization success.
Legal translation has a higher need for accuracy than any other type of translation. Learn to select and hire the right firm with this in-depth guide.
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7 best practices for hiring a legal translation firm

Legal translation has a higher need for accuracy than any other type of translation. Learn to select and hire the right firm with this in-depth guide.
Learn how LLM translation tools can benefit your business, increase revenue, and help you enter new markets. Check out use cases and how you can start today.
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5 use cases for an LLM translation tool

Learn how LLM translation tools can benefit your business, increase revenue, and help you enter new markets. Check out use cases and how you can start today.
Webinar on demand: Translate or generate: Death of the source
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Translate or generate: Death of the source

Understand how AI can improve source content so that it’s optimally prepared for translation or generation workflows.
Four benchmarks to maximize your translation investment
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Four benchmarks to maximize your translation investment

Learn from the best practices and results of Smartling customers using their localization program dollars to get the highest return on investment.
Optimize your translation workflow with or without internal review. Explore pros and cons, tips for efficient reviews, and how Smartling's solutions can streamline your process.
About Localization

Navigating efficiency: End internal review or keep it?

Optimize your translation workflow with or without internal review. Explore pros and cons, tips for efficient reviews, and how Smartling's solutions can streamline your process.
Guide to sourcing professional translation in Excel docs
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What are the best options for accurate translation in Excel?

Financial documents like spreadsheets require specific attention to text translation and formulas. Learn the best options for accurate translation in Excel.
About Localization

A year later with LLMs: Predictions and Reflections

From better support for long-tail languages to new opportunities for accessibility, discover how AI-powered technology and Large Language Models are reshaping the industry.
About Localization

How global standardization boosts international business

International companies use global standardization to bring their products and processes into alignment. Learn the benefits in this informative article.
In the market for legal translation services? Get an overview of 5 go-to service providers, as well as tips on how to pick the best one for your needs.
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Reliable legal translation services: What are your options?

In the market for legal translation services? Get an overview of 5 go-to service providers, as well as tips on how to pick the best one for your needs.
MQM campaign
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Measuring Translation Quality With Smartling

Learn about Smartling’s approach to quality, how it's measured, and how we ensure that our customers consistently receive high-quality translations across all workflows and languages
About Localization

Reality Series: Ep. 8 - Ethics of AI

Hear from industry experts to learn about what’s being done to monitor and maintain the ethics of AI as it pertains to localization and translation.
Marketing Localization 101: What It Is, How to Do It, and What To Expect
About Localization

5 market expansion strategies to increase your revenue

Looking to drive more revenue for your business through market expansion? Here are 5 market expansion strategies you can try, plus tips for measuring success.
Need legal document translation services? Get a comparison of three popular options, as well as tips on how to choose the right legal translation provider.
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7 questions for vetting legal document translation providers

If you’re not equipped to handle legal document translation in-house, here are 7 questions you can and should ask to vet potential legal translation partners.
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7 Key Tips for Better Financial Translation

In the market for financial translation services? Get an overview of 5 of the top providers, as well as tips on how to identify a reliable translation company.
About Localization

Dog vs. Terminology: How terminology management can help drive global business growth

An in depth summary of the importance of terminology management, plus tips for getting st
About Localization

Reality Series: Ep7 - Understanding MQM Methodology and Translation Quality

Learn how the MQM methodology can empower localization managers and linguists alike to minimize errors, remove subjectivity and improve their translation output.
Tips and examples for boosting your global marketing strategy
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Tips and examples for boosting your global marketing strategy

When preparing for new foreign market entry, localization creates the best perception of your brand and maximizes opportunities. Learn tips and strategies here.
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About Localization

Tips and examples for boosting your global marketing strategy

Strong global marketing strategy transcends language to embrace the culture and preferences of local consumers. Learn the best ways to go global in this guide.
Real-time translation improves efficiency and the user experience you deliver. Learn about the top instant translation tools and how best to leverage this tech.
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Real-time translation guide: 3 tools and 4 best practices

Real-time translation improves efficiency and the user experience you deliver. Learn about the top instant translation tools and how best to leverage this tech.
Learn about factors that affect translation accuracy and how you can achieve and maintain high accuracy. Also, get tech recommendations for quality assurance.
About Localization

Should You Base Translation Quality on Accuracy or Preference?

Learn about factors that affect translation accuracy and how you can achieve and maintain high accuracy. Also, get tech recommendations for quality assurance.
About Localization

Reality Series, Episode 6: Have LLMs mastered the art of translation?

How good are LLMs, like GPT, PaLM and Claude at translation and localization? And, is it possible to declare if one is better than the others?
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About Localization

What is a Language Service Provider? / LSP 101

What is a language service provider (LSP)? What solutions are available and how can you choose the right one?
Machine translation has advanced tremendously over the years. Learn about its history, as well as the capabilities and use cases of the top MT tools today.
About Localization

Why and how to use machine translation

Machine translation has come a long way thanks to modern AI and machine learning. Neural Machine Translation has entered a new realm of usability and quality.
Software localization services: An overview of 3 top options
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Software localization services: How to pick a good provider

Need software localization services to attract and retain global users? Here’s an overview of 3 top services and tips on how to choose the best one for you.
Need a way to translate Google Docs at scale while still ensuring top-notch translation quality? See how some of the top Google Docs translation tools compare.
About Localization

What's the Most Effective Way to Translate Google Docs?

Need a way to translate Google Docs at scale while still ensuring top-notch translation quality? See how some of the top Google Docs translation tools compare.
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About Localization

The Everyday Guide to Software Localization

Learn what software localization is, see real examples, and learn the process. We’ll also share best practices to make your next localization project a success.
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About Localization

How to Translate a Website Quickly and Effectively

Wondering how to translate your website? Let’s walk through the pros and cons of the top 3 methods: machine translation, human translation, and a mix of both!
A localized website can attract and convert customers from across the globe. But how do you get one? Learn how to hire the right website localization services.
About Localization

The right way to do website localization: A complete guide

Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
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About Localization

How-to: Navigate change and maintain continuity in your localization strategy

How-to series: Episode 1 – Insights on delivering seamless customer experiences from Dyspatch and Smartling.
About Localization

AI-Powered Localization: Achieving Quality, Cost, and Speed Objectives

A dynamic business environment is challenging to navigate. But advances in Artificial Intelligence (AI) and Neural Machine Translation (NMT) make it easier than ever to do more with less, while achieving quality, cost, and speed.
About Localization

3 steps to a more effective content localization strategy

How strong is your content localization strategy? Find out the three things your strategy should be accomplishing and the right way to develop your strategy.
Reality Series Ep5 - Ai for entertainment - Smartling
About Localization

Reality Series: Episode 5, AI for Entertainment

This discussion covers the role that AI plays in translation for entertainment. Whether you’re looking to translate your podcast, on-screen subtitles, application content, or more, we’ll look at where and how AI fits into the equation.
AI Localization vs Traditional Localization - Smartling
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AI localization vs. traditional localization

AI localization has been a game-changer for brands around the world. Here’s what you need to know about it, including the top advantages of leveraging AI using LANGUAGEAI™ products from Smartling®.
About Localization

Reality Series: Episode 4 - Managing brand voice with generative AI

Can you really leverage AI tools to manage your brand's voice and tone? Watch this webinar to learn how this is achieved.
Machine Translation Service Providers for 2023 - Smartling Blog
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The Top 7 Machine Translation Service Providers For 2023

Weighing your options for machine translation services? Here’s a comparison of the capabilities and benefits of seven of the top options to help you pick.
Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.
About Localization

11 Best Translation Management Software for 2023

Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.
Top 5 Insights About LanguageAI and Its Impact on Localization - 2023 Global Ready Conference
About Localization

Top 5 Insights About LanguageAI™ and Its Impact on Localization

Smartling’s Global Ready Conference annually brings together some of the best minds in the business. Check out these top 5 tips from our 2023 conference for actions you can take now to improve your localization strategy for the year ahead.
Smartling virtual event: Reality Series - Episode 3 GPT and Large 
Language Models
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Reality Series: Episode 3 - GPT and Large Language Models

What does GPT have to do with translation? Watch the webinar to learn more about LLMs and separate the myths from reality.
About Localization

Reality Series: Episode 2 - Machine translation quality estimation

Machine translation is part of every localization discussion today. Exactly how good is machine translation, and how can it be quantified? Watch the webinar to separate myth from reality
This guide covers seven companies that can help you translate your website at scale, a refresher on choosing one, and the typical cost for such projects.
About Localization

7 Best Website Translation Services in 2023

The ideal website translation service should localize your website while maximizing ROI. Read our guide that lists the top providers in the market right now.
About Localization

4 Easy Steps to Localize Your Android App

Not sure how to localize your Android app? Learn how to do it, its benefits, and best practices to make the process efficient.
Content Localization: Why It's Important and Where to Start
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Content Localization: When, Why, and How You Should Do It

Content localization is key to expanding into new markets successfully. Learn what content localization is, as well as when and how you should do it.
mobile application localization
About Localization

iOS Localization: How to Increase Your App's User Base

Looking to broaden your iOS app’s user base? Check out our in-depth guide on iOS localization to find out how you increase users and revenue through localization.
Valuable Lessons From 7 Great Localized Marketing Campaigns - read the blog. Image shows a graphic of a microphone listing out examples of localized marketing ideas.
About Localization

7 Impressive Localized Marketing Campaigns to Inspire Yours

Get inspiration from real-world localized marketing campaign examples. Plus, learn the benefits of localizing your own campaigns, along with tips on how to do it.
Localizing Your E-commerce Website: A Step-by-Step Guide
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Ecommerce Localization: How to Get Started & Best Practices You Should Know

To build trust with international customers, you need to localize your e-commerce store to ensure maximum conversions. Learn a few best practices before you get started.
About Localization

7 Best Translation Tools Global Translation Experts Leverage

Good translation tools are invaluable, especially on large or complex projects, which are time-consuming and costly. Compare and contrast the top tools in the piece below!
Smartling's Reality series - Episode 1 LanguageAI™
About Localization

Reality Series: Episode 1 - LanguageAI

With so much hype around AI in translation, language and localization, it’s hard to know what’s real—and what’s a waste of time. Separate myth from reality in this fireside chat about Smartling’s LanguageAI™ with Smartling leaders.
Product Localization 101: Engineer a Product for Local Markets
About Localization

Product Localization: How To Develop A Localization Strategy For Global Markets

Product localization can help you increase your user base and revenue over time. This is an in-depth article on how to achieve this successfully.
Marketing Localization 101: What It Is, How to Do It, and What To Expect
About Localization

The right way to do website localization: A complete guide

Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
Image depicting Smartling and Dyspatch's digital eBook, Translating & Localizing Your Marketing Materials. Translate websites, emails, digital ads, blog posts and more with Smartling Language Services.
About Localization

Ultimate Guide to Translating Your Marketing Materials

Use this guide to elevate your global marketing tactics by understanding why translation and localization matters and how to get started across various content types.
Web Localization: What It Is and How To Do It
About Localization

How to Localize Your Website for International Audiences

Website localization is vital if you have an international user base or you want to expand globally. Find out why it’s important and how to do it successfully.
mobile application localization
About Localization

App Localization 101: What It Is, Why It's Important & Best Practices

App localization is important as it helps you increase your app’s reach globally. Learn what it is, why it’s important, and best practices to help you succeed.
About Localization

The Top 7 Translation Companies: Which Is Best For You?

Need support from a translation company but not sure how to find the best fit for your needs? Check out our comparison of 7 of the best companies to help you!
How to to get started with Content Translation
About Localization

Content Translation 101: Everything You Need to Know

Content translation is a must for reaching your global audience. Learn why and get expert tips on how to do it (despite common translation challenges).
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About Localization

5 Machine Translation Software and When to Use Them

Machine translation software has time, quality, and cost-saving benefits. This comparison of machine translation tools will help you find the best one for you.
A Translation Solution That Grows With Your Content Ebook
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A Translation Solution that Grows With Your Content

Five ways real brands are translating content as quickly as they are creating it.
How to localize content while staying on brand with Rover
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How Rover Localizes Content While Staying On Brand

Learn how Rover expanded into European markets while maintaining their brand voice and keeping the content culturally relevant through multilingual SEO, automated translation workflows, and more.
3Q220722 - Translating for EMEA Markets - 1
About Localization

Translating for EMEA Markets: Tips from Local Experts

We know that every language and culture is unique, and it would be impossible to be an expert in all of them. So we turned to professional Spanish, French, German, Italian, and Arabic translators who are local experts and specialists in each language.
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3 Latest Trends in Game Localization

Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.
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About Localization

​​9 Best Game Localization Services in 2022

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.
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About Localization

15 Tips to Boost App Downloads in New Markets

Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.
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About Localization

How Email Localization Drives ROI

Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.
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About Localization

8 Expert Tips for Effective Social Media Localization

Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.
About Localization

Top 5 Insights to Improve Your Localization Strategy

Check out the top 5 tips from our most recent Global Ready Conference for actions you can take now to improve your localization programs.
Global Ready Conference Smartling Customer Awards
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Global Ready Conference 2022 Customer Awards

At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.
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About Localization

5 Reasons to Attend Global Ready Conference 2022

Here are five reasons why you don’t want to miss Global Ready Conference this year.
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About Localization

10 Tips for Building a Multilingual Website (+ Examples)

A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.
About Localization

How Pinterest Centralized Content Management and Localization

Learn how Pinterest centralized their work for content management, translation, and localization to launch their biggest business-user campaign of the year using Smartling-Contentful connector.
How to unleash success in your localization career
About Localization

How to Unleash Success in Your Localization Career

A comprehensive guide to career-elevating formulas of how to develop the right skills and knowledge to build your localization career and beyond.
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About Localization

Reaching a Global Audience With QR Codes

Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
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About Localization

SEO and Localization: A Few Best Practices

If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
Move On Up - Furthering Your Localization Career - Hristina Racheva
About Localization

From the Ground Up: Building a Localization Team

Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.
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About Localization

The World’s Languages: Engage Your Customers With Localization

Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
About Localization

Commerce Leaders Must Pivot from Global to Multi-Local Experiences

Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.
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About Localization

Translation vs. Interpretation vs. Subtitling: What’s the Difference?

It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.
About Localization

Developing and Deploying a Multilingual COVID-19 Glossary

The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.
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About Localization

Session Summary: Is There a Gold Standard for Translation Technology Stack?

Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
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About Localization

Globalization: What It Is and What Matters for Translation

Your multinational business is part of a global network of suppliers and consumers. Here’s what you need to know about globalization and its impact on your business.
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About Localization

Why Professional Translations Matter for Your Business

Professional translation services give your business the best of the best when it comes to your localization process. Here’s what you need to know.
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About Localization

How to Enter the APAC Market: Tips for Asia-Pacific Localization

The 20+ countries that make up the Asia-Pacific market (APAC) represent a massive opportunity for global expansion.
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About Localization

A Hybrid Translation Approach: Machine Translation Post Editing (MTPE)

Machine translation gives you a lightning-fast way to switch from one language to another. But it’s not perfect — that’s where post-editing comes in.
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About Localization

Everything You Need to Know About Localization

Localization is what makes your website and app feel like it was made with a specific audience in mind. Here’s what you need to know.
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About Localization

4 English-to-Arabic Translation Challenges and How to Solve Them

One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
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About Localization

5 Common Challenges for English-Chinese Translations

It’s hard to think of two languages less like one another than English and Chinese. Here’s everything you need to know about translating between the two.
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About Localization

The 4 Most Common International Business Strategies (+ Pros and Cons)

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization

The Global Marketer's Expectation of Localization Teams

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
Event on September 29, 2021 [sponsored]
About Localization

Now You’re Speakin’ My Language

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
Move On Up - Furthering Your Localization Career - Hristina Racheva
About Localization

The Buy-In: Working Cross-Functionally as a Loc Manager

This workshop looks at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.
About Localization

5 Things to Know When Localizing a Drupal Website in 2022

This session at DrupalCon Europe 2021 covers the top 5 things to know when you're localizing a Drupal website in 2022 and how you can start implementing them today.
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About Localization

Building a Global Strategy for Your Business

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.
expert insights to building an effective martech stack
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Expert Insights for Building an Effective Martech Stack

Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.
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About Localization

The Thermometer Model and What It Means for Localization

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
About Localization

Why Does the G2 Score Matter?

G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!
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About Localization

What Is a Multi-Domestic Strategy? + 5 Examples

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
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About Localization

3 Skills to Create an Inclusive Team that Unleashes Creativity and Innovation

Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.
Move On Up - Furthering Your Localization Career - Hristina Racheva
About Localization

Move On Up: Furthering Your Localization Career

If you are looking to have a bigger impact in your organization, get a promotion, or apply for that dream job that will take your career to the next level, this workshop is for you.
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About Localization

Our Team’s Favorite Translation Blogs and Publications [2021]

Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
About Localization

The Ultimate Guide to Collaborative Translation

Forget spreadsheets—online collaborative translation tools like Smartling make it easier and more efficient for your teams to get localization work done.
About Localization

Navigating Global Business and Localization Going Forward

As we move forward in a more digital-focused world, what will it mean for managing global content?
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About Localization

What You Need to Know About Globalization and Localization

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
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About Localization

5 Challenges to Consider When Translating from English to German

You’d think translating languages in the same family, like English to German, would be a piece of cake. It’s not quite that easy — we connected with one of our best English-to-German translators about what you need to know.
About Localization

How to Create Business Value With Terminology Management [Infographic]

Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
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About Localization

How Investors Think About Global Growth

What do two venture capitalists think about global expansion? Caroline Xie from ICONIQ Capital and David Pakman from Venrock share their insights on international expansion and growth from their portfolio of companies.
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About Localization

The Best Ways to Address Email Localization Challenges

A guide to localizing email at scale and a story about a Fortune 500 company with 127 locales that improved their time to market by 250%.
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About Localization

A New Era: Smartling+, Company Updates, and Product Announcements

Smartling’s Founder and CEO, Jack Welde, delivers insights on why global readiness matters, Smartling updates and announcements, and translation industry outlook.
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About Localization

Five Common Challenges of Translating English to Spanish (and How to Solve Them)

One of the most popular languages in the world, Spanish is spoken by over 580 million people in 110 countries. Here’s what you need to know about translating English to Spanish.
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About Localization

What is Localization Software? / Localization Software 101

What is translation localization software? What solutions are available and how can you choose the right one?
BP20210621 - Translating English to Japanese - Blog@2x
About Localization

What to Know About Translating from English to Japanese

130 million people speak Japanese today, making it the ninth-most spoken language in the world. We connected with three translators about what you need to know when translating English to Japanese.
What to Know About Translating from English to Italian - Antonella Grati
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What to Know About Translating from English to Italian

85 million people speak Italian, and not just in Italy. Here is what our expert Italian translator wants you to know about translating English to Italian.
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About Localization

Game-Changing Benefits of Terminology Management System + How to Start One

Uwe Muegge, Head of Terminology, Global Business Marketing at Facebook shares insights on what terminology management system is, how game-changing it is to your organization, and how to jumpstart your terminology management initiative with little resource.
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About Localization

What 4 French Translators Want You to Know About Translating English to French

French is an official language in 29 countries and for the United Nations. Here is what four translators want you to know about translating English to French.
Why You Need a Localization Engineer
About Localization

Why You Need a Localization Engineer

Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.
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About Localization

Localization Project Managers: The Glue of the Localization Process

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
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About Localization

What is an International Strategy? + 5 Examples

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
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About Localization

The Ultimate Guide to Global Expansion

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
Contentstack Partner Webinar - How to Create a Global Omnichannel Experience
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How to Create a Global Omnichannel Experience

In this workshop with Contentstack, Smartling, and Slator, you’ll learn how to build an automated workflow that helps you efficiently translate content into more languages faster while maintaining quality.
2021 Recap article
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Top 3 Trends to Create a Globalized Content & Consumer Engagement Strategy

At SaaStr Enterprise event, we hosted a workshop about the top three trends deemed critical to create a globalized content and consumer engagement strategy.
Smartling ServiceNow FedEx
About Localization

The 411: What We Need From Our Language Services Provider

Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.
About Localization

What Is Translation Workflow Management?

What is translation workflow management? What solutions are available to help businesses efficiently manage the many workflows required for their translation and localization efforts? These questions and more are answered here.
"Without this technology, I'd be spending a lot more time asking questions and looking things up than I would actually translating," Daniel adds. "After speaking with translators who have been doing this for forty plus years, the difference with modern translation is amazing. They used to have to receive documents by mail, translate them on a typewriter, then send them back via mail, so this is a massive change."
About Localization

Localization Services: What Do They Entail?

Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.
About Localization

What Is Back Translation and Why Is It Important?

Back translation, or re-translating a document from one language back to its original language, can be a useful way to gain insight into your final translated product.
About Localization

What Is a Transnational Strategy? + 5 Examples

Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization

What Is Online Translation Management?

What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.
About Localization

What Is a Website Translation Platform? Translation Platforms 101

What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.
Smartling Translation Management and Professional Language Services.
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How to Hire the Best Translation Services

So you’re ready to hire a translation service. Should you go with an agency or a freelancer? How do you find the right service? We answer these questions and more so you can hire the best translation services for your needs.
Smartling Blog - What is Content Localization Software
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What is Content Localization Software? Localization 101

What is content localization? What solutions are available to help businesses manage their translation and localization needs? These questions and more are answered here.
About Localization

Watch On-Demand: Global Ready Connect Australia

Global Ready Connect Australia was an intimate virtual event for APAC's localisation professionals. Watch the sessions on-demand here.
Smartling Blog: What is website translation software
About Localization

Translation Software 101: What is Website Translation Software?

What is website translation software? What solutions are available and how to choose the right one for your business? These questions and more answered here.
About Localization

Translation Management Systems 101: What is a TMS & How to Choose?

What is a translation management system (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization

Translation Management 101: What is Translation Management?

What is translation management? What solutions are available and how to choose the right one? These questions and more answered here.
About Localization

Translation Management Software 101: What is a TMS & How to Choose?

What is translation management software (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization

The Transcreation Tool Explained

Smartling’s new Transcreation Tool gives you a single touchpoint to manage every aspect of the process without the need for spreadsheets.
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How Smartling's Optimizely Integration Works

Learn how Smartling's Optimizely translation integration enables you to manage global websites and ecommerce stores with greater control over your content than ever before.
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Press Play on Translation Management

Discover why buying a new translation management system will enable your team to drive greater revenue efficiency (and how to do it).
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How to Translate Yext Location Data with Smartling

Discover how Smartling’s Yext integration enables businesses to seamlessly update and translate location data in Yext.
About Localization

Translation Isn't Blind: How to sell out of a new product in 24 hours with Vitamix

During this episode, discover how Vitamix, leveraging Smartling's language services and Global Delivery Network, was able to launch more new products for their direct to consumer markets than ever before.
About Localization

Preparation is Key: The Six Steps to Prepare Your Source Content for Translations

Learn the 6 steps that will help you prepare your content for translations. Content that is well prepared for translation will have fewer errors. Learn the six most important things you can do to prepare your content for translation.
About Localization

The Complete Guide to Translation Services

Learn how language services combined with translation and localization software can help you better serve your global audience, whatever language they speak.
About Localization

The Complete Guide to Translation Services-DEV

Learn how language services combined with translation and localization software can help you better serve your global audience, whatever language they speak.
About Localization

How Data and Digital Infrastructure Drove 3x Growth in Demo Requests for Contentsquare

When it comes to digital marketing, the opportunities are endless. Contentsquare, knows this all too well. That's why they turned to their own analytics before rebuilding their new website with KPS3 and Smartling. The result? 3x Growth in Demo Requests.
About Localization

Translation Isn't Blind: How to translate and localize multiple content types

During this episode, Brandon Fiegoli from Butterfly Network reveals how his team translated translated their entire product in six weeks.
About Localization

How Lyft Scaled Content for 8 Languages

During this webinar, join Smartling and Contentful to learn how investing in both technologies enabled Lyft to establish an infrastructure that is scalable across different content types, devices, and languages.
About Localization

Translation Isn't Blind: How to Launch New Languages

During this episode, Jessica Birenz from Yext reveals the key ingredients to her team's success as they localized marketing and product materials to scale their business globally.
About Localization

Localizing eCommerce Content in the 2020s

eCommerce is no longer just about the product. It's about the content. During this webinar, learn how to apply consumer data to better reach your end-user in any language
About Localization

Smartling Language Services & Transcreation

During this workshop, Smartling customers, translators, and members of Smartling's Language Services team join for a discussion about transcreation and Smartling’s Language Services. Watch now and learn how you can optimize your localization program.
About Localization

Translation Isn't Blind: Help me convince my manager

“Translation” lives in different places from one company to the next. During our final episode of the series, learn how to reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
About Localization

Localized Content Marketing is How Brands Reach a Global Audience

Localization, through thoughtful translation, expands reach, and expanded reach drives revenue.
About Localization

Six Ways Transcreation Differs from Translation

Transcreation is about creating content that resonnates with a new audience.
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The Top 4 Considerations You Need to Think About Before Translating For a New Market

Just like with any initiative, translation is an investment that'll require some critical planning for success.
About Localization

How to Automate Translation Quality Control and Move Content Faster

When quality is paramount but time is of the essence, automated quality checks keep content flowing.
About Localization

Translation Isn't Blind: We translate because...

Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
About Localization

Teresa is Connecting the World Through Translation Even During a Pandemic

Even with her intepretation work going completely digital, Teresa has been finding her new normal.
About Localization

How to Determine the Value of Your Content for Translation

Maximize the value of each translation by implementing the right resources from the beginning.
About Localization

Translation Isn't Blind: Your perspective matters.

Every business takes a different approach to manage translation quality. During this episode of Translation Isn't Blind, our attendees shared their translation quality success stories. We discussed the themes behind each success and learning moment.
About Localization

Translation Isn't Blind: Does quality even matter anymore?

It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Learn how you can do both during this episode of Translation Isn't Blind.
About Localization

Website Language Selector Best Practices for a Simple User Experience

Make it easy for users to personalize their experience by selecting their preferred language for your website.
About Localization

Vanina Has Been Bonding With Her Family More than Ever Right Now

With the world closing, Vanina has been using this as a chance to spend even more time with her family.
About Localization

Building Customer Trust with Authentic Content

How brands can deliver authentic content that answers the questions their audience is asking.
Smartling: The Ultimate Guide to Maximizing Your Translation Value eBook
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The Ultimate Guide to Maximizing Your Translation Value

Learn from Smartling Experts how your team can reduce spend and time on translation projects while still optimizing for quality.
Translating in a Digital-First World ebook by Smartling
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Translating in a Digital-First World eBook

Discover how a global strategy continues to be a competitive advantage for your brand.
About Localization

Successful Localization Starts at Content Creation

Lay the foundation of localization in the beginning stages of any new content project.
About Localization

Spotify's Wrapped Is an Amazing Brand Experience Using Your Data

Spotify created a compelling, visual experience to provide listeners a fun and in-depth look into how their musical taste has evolved
About Localization

Translation Isn't Blind: Navigating Global Crises

During the season premiere of Translation Isn't Blind, Kate Fitzgerald and Adrian Cohn covered the tools and resources you need to respond to crises and evolving situations as the world responds to COVID-19. View the episode on demand.
About Localization

How to Humanize Your Brand

Double-down on brand for triple-digit growth. View Smartling's session at RevGrowth Virtual Summit on-demand and learn how the conscious decision to market a B2B like a B2C enabled Smartling to realize 218% in service-line sales.
About Localization

Translation Isn't Blind: Pilot

We're bringing translation into focus during our new mini webinar series, Translation Isn't Blind. Meet your hosts, Kate and Adrian, and learn what topics we have in store during the premiere season!
Daniel is a trilingual translator who lives in what can best be described as rural paradise, and while his village has a population that ranges between 15-50 people, he has high speed internet, which enables him to work from home with a view of the Aramo mountains right out his window.
About Localization

How One Translator Can't Wait to Start Exploring Again

Even in the mountains of Spain, Daniel and his wife are feeling the impacts of COVID-19
About Localization

Uniting Healthcare Professionals Globally to Fight COVID-19

Within3's online engagement platform enables healthcare organizations to collaborate with stakeholders around the world.
About Localization

Why Website Localization Remains an Advantage in 2020

Engage new audiences around the world by adapting your website to different cultural nuances and preferences.
About Localization

Stopping the Spread of COVID-19 with Portable Ultrasound

With just a smartphone and internet connection, the Butterfly iQ empowers doctors around the world to diagnose and monitor COVID-19 patients.
About Localization

Will Automated Content Creation Take Over?

AI and Machine Learning has made automated contenet creation possible, but human writers and translators will always be necessary.
About Localization

Visual Context: A Clearer View of Translations

Would you translate something without seeing how it looks? View this webinar recording and learn why visual context is essential in the translation process.
About Localization

Translation Will Help Keep The World Connected

By translating apps and experiences, brands enable communities and connections to grow even in a time of disruption.
About Localization

The 5 Biggest Benefits of a Cloud Translation Management System

Leveraging a Cloud TMS enables your brand to esablish an agile and robust translation process.
About Localization

Why We Need to Remove Opinions From Translation Review

Just like any writing, translation is an art, and the translator is the artist that makes subjective decisions within their writing.
About Localization

How to Localize Your Mobile App

If your product is cloud-based software, then your product is a global offering from day zero.
Global Ready Webinar with Robert Rose: Think Small To Scale Big 👉 The Global Content Strategy
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Global Ready Webinar with Robert Rose

In this webinar we are joined by Robert Rose, founder of the Content Advisory, where he discusses a framework to supercharge growth with stellar content. 🚀
About Localization

How to Localize Your App's User Experience

As you plan and design your user experience, your brand should aim to build a platform that can adapt.
About Localization

Multilingual Chatbots Are the Key to In-Language Support

Brands can provide customers with live, in-language support with self-service and conversational chabots.
About Localization

What is Content Management?

With proper content management in place, your brand can develop an agile and efficient content engine.
About Localization

2020 Localization Industry Trends from Smartling

We expect to see a big push in Artifical Intelligence, Machine Translation and Transcreation coming sooner than we might think.
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The Biggest Challenges of Localization and How To Overcome Them

Wrangle some of the biggest challenges in localization with proper communication, planning and research.
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About Localization

How to Leverage Multilingual SEO to Reach New Markets

By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.
About Localization

What is High Availability? Four 9's vs Three 9's

The difference between 99.99% and 99.9% may not seem like very much, but could cost your business a lot of time and money.
About Localization

Webinar: 10 Content Marketing Growth Hacks

Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
About Localization

Good Customer Service Starts With Speaking Your Customers' Language

How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
About Localization

Translation Context: How Context Leads to Better Translations

Context can make or break a project- it gives messages a home, an identity and clear descriptors.
About Localization

Translating Product Information: Why You Need to Integrate Your PIM With a TMS

Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.
About Localization

How To Translate User-Generated Content

Translating your user-generated content is one easy way to provide that authentic experience to all consumers, regardless of their native language or location.
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Critical Translation KPIs to Measure and Optimize Around

Leverage Key Performance Indicators to measure the efficiency of your translation process.
About Localization

How To Leverage Smartling For a Unified Strategy

Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
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About Localization

Video Game Localization: How To Localize Your Video Game

Following part one of our Game Localization series, we cover the tactical steps to localizing your game.
About Localization

Video Localization: The What, Why and How

Offering your video content in new languages means a wider audience to capture and engage.
About Localization

Webinar: Marie Kondo Your Localization Strategy

Learn the best practices and benefits of a centralized translation and localization strategy.
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Video Game Localization: Adapting Video Games For Global Players

With more than 3 billion game players around the world today, video game localization is your game's key to global success.
About Localization

What Is a CAT Tool? Translation Software Basics

CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.
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Webinar: Global Campaigns, Local Relevance

Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
About Localization

Webinar: From Zero to Localization Hero

Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
About Localization

Translation Software 101: What Is Translation Software?

Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
About Localization

That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
About Localization

Six Best Practices for Communicating and Collaborating with Translators

Actively collaborating with translators will set your localization projects up for success from the start.
About Localization

10 Questions To Ask Your Language Service Provider For a Successful Partnership

Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.
About Localization

What is the Localization Maturity Model, and How Do I Get to the Next Step?

Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
About Localization

How to Run a Translation Test to Evaluate Potential Language Service Providers

Here's how to run a translation test to ensure quality results before beginning your next localization project.
About Localization

How to Prioritize Content for Translation and Save Money

Brands should stagger content translation based on priority to help simplify localization efforts and save money.
Smartling webinars. Learn best practices for localization from the experts.
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The Ugly Truth About Localization (and 3 tips that will make you successful)

Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
About Localization

Three Major Warning Signs You Waited Too Long to Buy a TMS

Feeling any of these major pain points? Then it might be time for a Translation Management System.
About Localization

How to Deliver a Personalized Experience with Localized Content

Brands can reach new users in regions and foster a personal connection with localized content.
About Localization

Translation Proxies Explained: The Power of The Global Delivery Network

Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.
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The Smartling Advantage

Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.
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Why Translators Should Adopt Cloud Translation

Cloud Translation Management Systems have revolutionized the entire translation process.
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What is Translation Memory, and why do you need it?

Leveraging Translation Memory will help cut translation costs while improving quality.
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10 Ways To Know Your Business is Ready For a Translation Management System

Some of the more common indicators that it might be time for your brand to adopt a TMS.
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The Complete Guide to Scaling Your Business With a TMS

Planning on expanding your brand into new markets? Smartling has you covered.
About Localization

When to Use Machine Translation (Webinar)

With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
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Five Ways to Ramp Up Your Translation Quality

A closer look at how Smartling makes it easy to improve translation quality through the entire process.
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How Smartling Makes WordPress Translation Even Better

Smartling lets you translate WordPress content without ever leaving your familiar CMS.
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How Smartling Works

Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
Gabi Moore with Smartling on Language Services
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Tearing Down Industry Norms with Gabi Moore

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
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How Passion and Perspective Bring Language to Life

An interview with Oana, a freelance translator who lives in a small town near Toulouse, France.
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CSA Research: MarketFlex for Language-Oriented TMS

An analysis and evaluation of nine TMSes for potential buyers.
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CSA Research: Re-assessing Translation Proxy Solutions

Translation proxy software has earned its place in the pantheon of useful localization technology.
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How One Translator Uses Technology to Travel Back in Time

An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.
Get the latest in localization research and trends.
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Global Ready Success Kit: Your Guide to Optimizing the Way You Translate

A complete guide to help you navigate the common obstacles organizations face while expanding globally.
About Localization

What Cockatoos and Localization Have in Common

by Annette Obermeier, Sr. Director Global Marketing
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My dearest, Angelica

Why Hamilton’s comma put me on the edge of my seat
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What Can We Learn from Coca-Cola’s Global Marketing Success?

Coke remains an industry leader both in sales and marketing. Here is what we can learn from their global success.
Get the latest in localization research and trends.
About Localization

Global Ready Success Kit 2019

A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.
About Localization

The Practical Benefits of Translation Job Automation

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

What Does Global Internet Mean to Your Business?

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
About Localization

Translation vs Localization: How is Translation Different From Localization?

Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization

Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
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A (Brief) History of Machine Translation

Learn the history of machine translation, all the way from 1949 to today!
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Translation Errors: Why They Happen and How They Can Be Avoided

To reduce the risk of your localized content going viral for all the wrong reasons, follow along as we examine the root causes and recommended remedies for poor translation quality.
About Localization

Localization: What It Really Means for Your Business

Localization drives your marketing strategy and business goals.
Get the latest in localization research and trends.
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Essential Guide to Effective Translation

Best practices for global content localization to grow your international markets
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Reflecting on Adobe Summit 2018: The Partner Experience

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
Get the latest in localization research and trends.
About Localization

Research Report: The Path to Localization Success

Catalyzing Growth and Revenue Opportunities with Content Localization
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
Get the latest in localization research and trends.
About Localization

Agile Translation: A Step by Step Guide

How to Apply Agile Principles To Rapidly Changing Translation Needs
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
Get the latest in localization research and trends.
About Localization

Going Global with Mobile App Content

Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.
Get the latest in localization research and trends.
About Localization

Translation: A Reliable Recipe for Business Growth

Learn how to shape a translation strategy that suits your audience and elevates your business.
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About Localization

5 Benefits to Consider When Measuring ROI of Translation Technology

Measuring the ROI of Translation Technology enables businesses to properly leverage and maximize their resources. Here are 5 major benefits to consider when measuring the ROI of translation technology.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Localization Managers Can Keep The Whole Team Happy

For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
Get the latest in localization research and trends.
About Localization

10 Ways to Measure Translation ROI

Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
Get the latest in localization research and trends.
About Localization

Translation: What, Why, Who, Where, When and How

Download this eBook to learn why translation matters to your business.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Want to Reduce Review? Help Your Translators Help You

Empower translators to do their best work for the highest quality outcome, everytime.
Get the latest in localization research and trends.
About Localization

The Total Economic Impact Of A Cloud Based Translation Management Platform

This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.
Get the latest in localization research and trends.
About Localization

5 Trends Shaping the Future of Global Marketing

Learn about the changes in the global landscape that are impacting businesses today.
Get the latest in localization research and trends.
About Localization

The Future of Global eCommerce

How retail brands are tailoring content and experiences to international audiences
Get the latest in localization research and trends.
About Localization

Translation Strategy is Growth Strategy

Achieving a more dominant global position through a better approach to global content.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

3 Ways Adding Languages Will Test Your Translation Strategy

Ensure your translation strategy is efficient and optimized for success by adding in new languages.
Get the latest in localization research and trends.