About Localization
Global Ready Conference 2022 Customer Awards
At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.
About Localization
5 Reasons to Attend Global Ready Conference 2022
Here are five reasons why you don’t want to miss Global Ready Conference this year.
About Localization
10 Tips for Building a Multilingual Website (+ Examples)
A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.
About Localization
How Pinterest Centralized Content Management and Localization
Learn how Pinterest centralized their work for content management, translation, and localization to launch their biggest business-user campaign of the year using Smartling-Contentful connector.
About Localization
How to Unleash Success in Your Localization Career
A comprehensive guide to career-elevating formulas of how to develop the right skills and knowledge to build your localization career and beyond.
About Localization
Reaching a Global Audience With QR Codes
Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
About Localization
SEO and Localization: A Few Best Practices
If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
About Localization
From the Ground Up: Building a Localization Team
Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.
About Localization
The World’s Languages: Engage Your Customers With Localization
Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
About Localization
Commerce Leaders Must Pivot from Global to Multi-Local Experiences
Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.
About Localization
Translation vs. Interpretation vs. Subtitling: What’s the Difference?
It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.
About Localization
Developing and Deploying a Multilingual COVID-19 Glossary
The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.
About Localization
Globalization: What It Is and What Matters for Translation
Your multinational business is part of a global network of suppliers and consumers. Here’s what you need to know about globalization and its impact on your business.
About Localization
Session Summary: Is There a Gold Standard for Translation Technology Stack?
Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
About Localization
Why Professional Translations Matter for Your Business
Professional translation services give your business the best of the best when it comes to your localization process. Here’s what you need to know.
About Localization
How to Enter the APAC Market: Tips for Asia-Pacific Localization
The 20+ countries that make up the Asia-Pacific market (APAC) represent a massive opportunity for global expansion.
About Localization
A Hybrid Translation Approach: Machine Translation Post Editing (MTPE)
Machine translation gives you a lightning-fast way to switch from one language to another. But it’s not perfect — that’s where post-editing comes in.
About Localization
Everything You Need to Know About Localization
Localization is what makes your website and app feel like it was made with a specific audience in mind. Here’s what you need to know.
About Localization
3 Tips for Website Localization Services + How to Hire One
Localization is about making your website feel like it was built for your customers, no matter where they are in the world. Here’s everything you need to know about how to find (and hire) website localization services to make that happen.
About Localization
4 English-to-Arabic Translation Challenges and How to Solve Them
One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
About Localization
5 Common Challenges for English-Chinese Translations
It’s hard to think of two languages less like one another than English and Chinese. Here’s everything you need to know about translating between the two.
About Localization
The 4 Most Common International Business Strategies (+ Pros and Cons)
There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization
The Global Marketer's Expectation of Localization Teams
Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
About Localization
Now You’re Speakin’ My Language
If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
About Localization
The Buy-In: Working Cross-Functionally as a Loc Manager
This workshop looks at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.
About Localization
5 Things to Know When Localizing a Drupal Website in 2022
This session at DrupalCon Europe 2021 covers the top 5 things to know when you're localizing a Drupal website in 2022 and how you can start implementing them today.
About Localization
Building a Global Strategy for Your Business
Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.
About Localization
Expert Insights for Building an Effective Martech Stack
Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.
About Localization
The Thermometer Model and What It Means for Localization
Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
About Localization
Why Does the G2 Score Matter?
G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!
About Localization
What Is a Multi-Domestic Strategy? + 5 Examples
Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
About Localization
3 Skills to Create an Inclusive Team that Unleashes Creativity and Innovation
Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.
About Localization
Move On Up: Furthering Your Localization Career
If you are looking to have a bigger impact in your organization, get a promotion, or apply for that dream job that will take your career to the next level, this workshop is for you.
About Localization
Our Team’s Favorite Translation Blogs and Publications [2021]
Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
About Localization
5 Ways to Build a Powerful Global Marketing Strategy (+ 5 Examples)
A global marketing strategy creates a consolidated brand vision for your company across multiple countries. From PR to events, here’s everything you need to know, plus examples of some of the most successful brands, like Nike, Coca-Cola, and Airbnb.
About Localization
The Ultimate Guide to Collaborative Translation
Forget spreadsheets—online collaborative translation tools like Smartling make it easier and more efficient for your teams to get localization work done.
About Localization
Navigating Global Business and Localization Going Forward
As we move forward in a more digital-focused world, what will it mean for managing global content?
About Localization
What You Need to Know About Globalization and Localization
To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
About Localization
5 Challenges to Consider When Translating from English to German
You’d think translating languages in the same family, like English to German, would be a piece of cake. It’s not quite that easy — we connected with one of our best English-to-German translators about what you need to know.
About Localization
How to Create Business Value With Terminology Management [Infographic]
Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
About Localization
The 3 Top Ways to Translate a Website (+ Pros and Cons)
Ready to translate your website into multiple languages? You can choose from three types of translation: Machine translation, professional translators, or localization software. We’ll walk through the pros and cons of each.
About Localization
How Investors Think About Global Growth
What do two venture capitalists think about global expansion? Caroline Xie from ICONIQ Capital and David Pakman from Venrock share their insights on international expansion and growth from their portfolio of companies.
About Localization
The Best Ways to Address Email Localization Challenges
A guide to localizing email at scale and a story about a Fortune 500 company with 127 locales that improved their time to market by 250%.
About Localization
The Everyday Guide to Software Localization
Software localization isn’t the same as internationalization. We’ll talk through the differences between the two and what that means for your localization strategy.
About Localization
Five Common Challenges of Translating English to Spanish (and How to Solve Them)
One of the most popular languages in the world, Spanish is spoken by over 580 million people in 110 countries. Here’s what you need to know about translating English to Spanish.
About Localization
A New Era: Smartling+, Company Updates, and Product Announcements
Smartling’s Founder and CEO, Jack Welde, delivers insights on why global readiness matters, Smartling updates and announcements, and translation industry outlook.
About Localization
What is Localization Software? / Localization Software 101
What is translation localization software? What solutions are available and how can you choose the right one?
About Localization
What is a Language Service Provider? / LSP 101
What is a language service provider (LSP)? What solutions are available and how can you choose the right one?
About Localization
What to Know About Translating from English to Japanese
130 million people speak Japanese today, making it the ninth-most spoken language in the world. We connected with three translators about what you need to know when translating English to Japanese.
About Localization
What to Know About Translating from English to Italian
85 million people speak Italian, and not just in Italy. Here is what our expert Italian translator wants you to know about translating English to Italian.
About Localization
Game-Changing Benefits of Terminology Management System + How to Start One
Uwe Muegge, Head of Terminology, Global Business Marketing at Facebook shares insights on what terminology management system is, how game-changing it is to your organization, and how to jumpstart your terminology management initiative with little resource.
About Localization
What 4 French Translators Want You to Know About Translating English to French
French is an official language in 29 countries and for the United Nations. Here is what four translators want you to know about translating English to French.
About Localization
Why You Need a Localization Engineer
Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.
About Localization
Localization Project Managers: The Glue of the Localization Process
Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
About Localization
The Ultimate Guide to Global Expansion
The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
About Localization
What is an International Strategy? + 5 Examples
Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
About Localization
How to Create a Global Omnichannel Experience
In this workshop with Contentstack, Smartling, and Slator, you’ll learn how to build an automated workflow that helps you efficiently translate content into more languages faster while maintaining quality.
About Localization
Top 3 Trends to Create a Globalized Content & Consumer Engagement Strategy
At this year’s SaaStr Enterprise event we hosted a workshop about the top three trends deemed critical to create a globalized content and consumer engagement strategy.
About Localization
The 411: What We Need From Our Language Services Provider
Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.
About Localization
Machine Translation in 2021
Machine translation has come a long way thanks to modern AI and machine learning. Neural Machine Translation has entered a new realm of usability and quality.
About Localization
Everything You Need to Know About Translating Web Pages
Whether you’re looking for translation services for your website or simply browsing the Internet and looking for an easy way to translate web pages, we’ll cover how it works.
About Localization
What Is Translation Workflow Management?
What is translation workflow management? What solutions are available to help businesses efficiently manage the many workflows required for their translation and localization efforts? These questions and more are answered here.
About Localization
Localization Services: What Do They Entail?
Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.
About Localization
Your Guide to Market Entry Strategy
Entering new markets can be an exciting time for start-ups to name brands. A clearly defined market entry strategy — including the business model, localization needs, and marketing frameworks — can give you a solid landing in a foreign market.
About Localization
What Is a Transnational Strategy? + 5 Examples
Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization
What Is Back Translation and Why Is It Important?
Back translation, or re-translating a document from one language back to its original language, can be a useful way to gain insight into your final translated product.
About Localization
What Is Online Translation Management?
What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.
About Localization
What Is a Website Translation Platform? Translation Platforms 101
What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.
About Localization
How to Hire the Best Translation Services
So you’re ready to hire a translation service. Should you go with an agency or a freelancer? How do you find the right service? We answer these questions and more so you can hire the best translation services for your needs.
About Localization
What is Content Localization Software? Localization 101
What is content localization? What solutions are available to help businesses manage their translation and localization needs? These questions and more are answered here.
About Localization
Watch On-Demand: Global Ready Connect Australia
Global Ready Connect Australia was an intimate virtual event for APAC's localisation professionals. Watch the sessions on-demand here.
About Localization
Translation Software 101: What is Website Translation Software?
What is website translation software? What solutions are available and how to choose the right one for your business? These questions and more answered here.
About Localization
Translation Management Systems 101: What is a TMS & How to Choose?
What is a translation management system (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization
Translation Management 101: What is Translation Management?
What is translation management? What solutions are available and how to choose the right one? These questions and more answered here.
About Localization
Translation Management Software 101: What is a TMS & How to Choose?
What is translation management software (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization
The Transcreation Tool Explained
Smartling’s new Transcreation Tool gives you a single touchpoint to manage every aspect of the process without the need for spreadsheets.
About Localization
How Smartling's Optimizely Integration Works
Learn how Smartling's Optimizely translation integration enables you to manage global websites and ecommerce stores with greater control over your content than ever before.
About Localization
Press Play on Translation Management
Discover why buying a new translation management system will enable your team to drive greater revenue efficiency (and how to do it).
About Localization
How to Translate Yext Location Data with Smartling
Discover how Smartling’s Yext integration enables businesses to seamlessly update and translate location data in Yext.
About Localization
Translation Isn't Blind: How to sell out of a new product in 24 hours with Vitamix
During this episode, discover how Vitamix, leveraging Smartling's language services and Global Delivery Network, was able to launch more new products for their direct to consumer markets than ever before.
About Localization
Preparation is Key: The Six Steps to Prepare Your Source Content for Translations
Learn the 6 steps that will help you prepare your content for translations. Content that is well prepared for translation will have fewer errors. Learn the six most important things you can do to prepare your content for translation.
About Localization
The Complete Guide to Translation Services
The old way of providing translation services is broken. Learn how language services combined with translation and localization software can help you take your content to the next level, globally.
About Localization
Translation Isn't Blind: How to localize content while staying on-brand
During this episode, learn how Jordanna Ber navigates localization for pet services brand, Rover, while also keeping the content culturally relevant to their end-users.
About Localization
How Data and Digital Infrastructure Drove 3x Growth in Demo Requests for Contentsquare
When it comes to digital marketing, the opportunities are endless. Contentsquare, knows this all too well. That's why they turned to their own analytics before rebuilding their new website with KPS3 and Smartling. The result? 3x Growth in Demo Requests.
About Localization
Translation Isn't Blind: How to translate and localize multiple content types
During this episode, Brandon Fiegoli from Butterfly Network reveals how his team translated translated their entire product in six weeks.
About Localization
How Lyft Scaled Content for 8 Languages
During this webinar, join Smartling and Contentful to learn how investing in both technologies enabled Lyft to establish an infrastructure that is scalable across different content types, devices, and languages.
About Localization
Translation Isn't Blind: How to Launch New Languages
During this episode, Jessica Birenz from Yext reveals the key ingredients to her team's success as they localized marketing and product materials to scale their business globally.
About Localization
Localizing eCommerce Content in the 2020s
eCommerce is no longer just about the product. It's about the content. During this webinar, learn how to apply consumer data to better reach your end-user in any language
About Localization
Smartling Language Services & Transcreation
During this workshop, Smartling customers, translators, and members of Smartling's Language Services team join for a discussion about transcreation and Smartling’s Language Services. Watch now and learn how you can optimize your localization program.
About Localization
Translation Isn't Blind: Help me convince my manager
“Translation” lives in different places from one company to the next. During our final episode of the series, learn how to reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
About Localization
Localized Content Marketing is How Brands Reach a Global Audience
Localization, through thoughtful translation, expands reach, and expanded reach drives revenue.
About Localization
Six Ways Transcreation Differs from Translation
Transcreation is about creating content that resonnates with a new audience.
About Localization
Save Money and Maximize Value with Translation Memory
The more you translate, the more you save.
About Localization
The Top 4 Considerations You Need to Think About Before Translating For a New Market
Just like with any initiative, translation is an investment that'll require some critical planning for success.
About Localization
Translation Isn't Blind: We translate because...
Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
About Localization
How to Automate Translation Quality Control and Move Content Faster
When quality is paramount but time is of the essence, automated quality checks keep content flowing.
About Localization
Should You Base Translation Quality on Accuracy or Preference?
Should we completely remove preference from translation quaity?
About Localization
Teresa is Connecting the World Through Translation Even During a Pandemic
Even with her intepretation work going completely digital, Teresa has been finding her new normal.
About Localization
How to Determine the Value of Your Content for Translation
Maximize the value of each translation by implementing the right resources from the beginning.
About Localization
Translation Isn't Blind: Your perspective matters.
Every business takes a different approach to manage translation quality. During this episode of Translation Isn't Blind, our attendees shared their translation quality success stories. We discussed the themes behind each success and learning moment.
About Localization
When to Use Internal Review (And When You Shouldn't)
Ditch internal review with our handy flowchart.
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Five Ways You Can Make Your Global eCommerce Site More Compelling
Incorporate these tip tops for a frictionless and sticky eCommerce experience.
About Localization
Translation Isn't Blind: Does quality even matter anymore?
It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Learn how you can do both during this episode of Translation Isn't Blind.
About Localization
Oana Has Been Enjoying the Silence of Southern France
With so much changing so fast, Oana has found serenity in silence.
About Localization
The 6 SaaS Tools Your Brand Needs to Sell Globally Right Now
If you want your brand to reach across the globe, you're going to need these SaaS platforms.
About Localization
Website Language Selector Best Practices for a Simple User Experience
Make it easy for users to personalize their experience by selecting their preferred language for your website.
About Localization
Vanina Has Been Bonding With Her Family More than Ever Right Now
With the world closing, Vanina has been using this as a chance to spend even more time with her family.
About Localization
Building Customer Trust with Authentic Content
How brands can deliver authentic content that answers the questions their audience is asking.
About Localization
The Ultimate Guide to Maximizing Your Translation Value
Learn from Smartling Experts how your team can reduce spend and time on translation projects while still optimizing for quality.
About Localization
Translating in a Digital-First World eBook
Discover how a global strategy continues to be a competitive advantage for your brand.
About Localization
Translation Isn't Blind: Kill Internal Review or Optimize It?
There’s an ongoing appetite to debate the value of internally reviewing translation. Do you kill it, or optimize it? During this episode of Translation Isn't Blind, we dive into how you can optimize your process so that you can do a little bit of both.
About Localization
Successful Localization Starts at Content Creation
Lay the foundation of localization in the beginning stages of any new content project.
About Localization
How One Translator is Using This Time to Get Closer to Literature
Gabriela has found herself looking for normalcy in her favorite works.
About Localization
Spotify's Wrapped Is an Amazing Brand Experience Using Your Data
Spotify created a compelling, visual experience to provide listeners a fun and in-depth look into how their musical taste has evolved
About Localization
Translation Isn't Blind: Navigating Global Crises
During the season premiere of Translation Isn't Blind, Kate Fitzgerald and Adrian Cohn covered the tools and resources you need to respond to crises and evolving situations as the world responds to COVID-19. View the episode on demand.
About Localization
How to Humanize Your Brand
Double-down on brand for triple-digit growth. View Smartling's session at RevGrowth Virtual Summit on-demand and learn how the conscious decision to market a B2B like a B2C enabled Smartling to realize 218% in service-line sales.
About Localization
Translation Isn't Blind: Pilot
We're bringing translation into focus during our new mini webinar series, Translation Isn't Blind. Meet your hosts, Kate and Adrian, and learn what topics we have in store during the premiere season!
About Localization
How One Translator Can't Wait to Start Exploring Again
Even in the mountains of Spain, Daniel and his wife are feeling the impacts of COVID-19
About Localization
Uniting Healthcare Professionals Globally to Fight COVID-19
Within3's online engagement platform enables healthcare organizations to collaborate with stakeholders around the world.
About Localization
How COVID-19 Has Translators Working on New Content
Here's what translators have been working on over the last few weeks.
About Localization
Why Website Localization Remains an Advantage in 2020
Engage new audiences around the world by adapting your website to different cultural nuances and preferences.
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How Smartling is Embracing Digital Experiences with Translation Isn't Blind
Love might be blind, but translation certainly doesn't have to be.
About Localization
Stopping the Spread of COVID-19 with Portable Ultrasound
With just a smartphone and internet connection, the Butterfly iQ empowers doctors around the world to diagnose and monitor COVID-19 patients.
About Localization
Will Automated Content Creation Take Over?
AI and Machine Learning has made automated contenet creation possible, but human writers and translators will always be necessary.
About Localization
Visual Context: A Clearer View of Translations
Would you translate something without seeing how it looks? View this webinar recording and learn why visual context is essential in the translation process.
About Localization
Translation Will Help Keep The World Connected
By translating apps and experiences, brands enable communities and connections to grow even in a time of disruption.
About Localization
How to Sell Translation Internally
Tips to navigate you through the “buy-in” process
About Localization
The 5 Biggest Benefits of a Cloud Translation Management System
Leveraging a Cloud TMS enables your brand to esablish an agile and robust translation process.
About Localization
5 Great Examples of Localization Done Right
Localization done right should feel authentic and real to users.
About Localization
Why We Need to Remove Opinions From Translation Review
Just like any writing, translation is an art, and the translator is the artist that makes subjective decisions within their writing.
About Localization
How to Localize Your Mobile App
If your product is cloud-based software, then your product is a global offering from day zero.
About Localization
What Is Hyper-Localization? Your Brand's Best Competitive Advantage
Localize down to the city and region level to meet the customer where they already are.
About Localization
Global Ready Webinar with Robert Rose
In this webinar we are joined by Robert Rose, founder of the Content Advisory, where he discusses a framework to supercharge growth with stellar content. 🚀
About Localization
How to Localize Your App's User Experience
As you plan and design your user experience, your brand should aim to build a platform that can adapt.
About Localization
The Business Impact of Not Translating
The stats are clear: by not translating you are missing out on entirely new markets.
About Localization
Multilingual Chatbots Are the Key to In-Language Support
Brands can provide customers with live, in-language support with self-service and conversational chabots.
About Localization
What is Content Management?
With proper content management in place, your brand can develop an agile and efficient content engine.
About Localization
2020 Localization Industry Trends from Smartling
We expect to see a big push in Artifical Intelligence, Machine Translation and Transcreation coming sooner than we might think.
About Localization
The Biggest Challenges of Localization and How To Overcome Them
Wrangle some of the biggest challenges in localization with proper communication, planning and research.
About Localization
How to Leverage Multilingual SEO to Reach New Markets
By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.
About Localization
What is High Availability? Four 9's vs Three 9's
The difference between 99.99% and 99.9% may not seem like very much, but could cost your business a lot of time and money.
About Localization
How Language Accessibility is Driving Retail Growth: Smartling's Retail Data Report
We anaylzed top 5 of the major retail brands to understand how localization is driving global growth.
About Localization
Machine Translation vs Human Translation: Which is better?
Leverage the right translation resource for the job for the best outcome everytime.
About Localization
Webinar: 10 Content Marketing Growth Hacks
Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
About Localization
Good Customer Service Starts With Speaking Your Customers' Language
How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
About Localization
Translation Context: How Context Leads to Better Translations
Context can make or break a project- it gives messages a home, an identity and clear descriptors.
About Localization
Translating Product Information: Why You Need to Integrate Your PIM With a TMS
Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.
About Localization
How To Translate User-Generated Content
Translating your user-generated content is one easy way to provide that authentic experience to all consumers, regardless of their native language or location.
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What Is Translation: The Quick Guide to Different Forms of Translation
Linguistics are Complicated. Smartling Helps.
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Critical Translation KPIs to Measure and Optimize Around
Leverage Key Performance Indicators to measure the efficiency of your translation process.
About Localization
How To Leverage Smartling For a Unified Strategy
Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
About Localization
Video Game Localization: How To Localize Your Video Game
Following part one of our Game Localization series, we cover the tactical steps to localizing your game.
About Localization
Webinar: Marie Kondo Your Localization Strategy
Learn the best practices and benefits of a centralized translation and localization strategy.
About Localization
Video Localization: The What, Why and How
Offering your video content in new languages means a wider audience to capture and engage.
About Localization
Video Game Localization: Adapting Video Games For Global Players
With more than 2.5 Billion players around the world, localization is your game's key to global success.
About Localization
The Top 6 Translation Management Features You Need
The most important features to keep in mind when shopping for a TMS.
About Localization
What Is a CAT Tool? Translation Software Basics
CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.
About Localization
Internationalization vs Localization
Localization and internationalization enable brands to reach an entirely new audience by adapting their software, website or solution to a new target audience.
About Localization
Global Expansion Series: How To Translate Your Website or Application With a Modern TMS
💪 Set your brand up for global domination!
About Localization
Top Data Insights to Fuel Your Translation (Webinar)
With Aisling Nolan, Director of Customer Success
About Localization
Global Expansion Series: Your 101 Guide to Translation and Localization Software
Translation is your 🔑 to unlocking new audiences.
About Localization
Why You Need To Leverage Linguistic Assets for High Quality, On-Brand Localized Content
Linguistic Assets empower your translators to remain on brand and deliver high quality translation.
About Localization
Webinar: Global Campaigns, Local Relevance
Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
About Localization
Global Expansion Series: Why Your Brand Should Strive To Reach New Audiences
Arm your brand with key market data and analysis on the global commerce landscape.
About Localization
Webinar: From Zero to Localization Hero
Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
About Localization
The Top 4 Things Translation Vendors Aren't Telling You
Gain greater transparency into your translation process with some inside knowledge.
About Localization
Translation Software 101: What Is Translation Software?
Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
About Localization
That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!
With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
About Localization
What is the Localization Maturity Model, and How Do I Get to the Next Step?
Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
About Localization
10 Questions To Ask Your Language Service Provider For a Successful Partnership
Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.
About Localization
How to Run a Translation Test to Evaluate Potential Language Service Providers
Here's how to run a translation test to ensure quality results before beginning your next localization project.
About Localization
Six Best Practices for Communicating and Collaborating with Translators
Actively collaborating with translators will set your localization projects up for success from the start.
About Localization
Boost Your Brand's Global Engagement With In-Language and Localized Voice Search
More users are searching for businesses and services without even touching a keyboard.
About Localization
How To Create Localized Content That Resonates With Users and Drives Global Engagement
Emphasize the unique elements of culture and language to craft content that resonates with your users.
About Localization
How to Prioritize Content for Translation and Save Money
Brands should stagger content translation based on priority to help simplify localization efforts and save money.
About Localization
How to Onboard With Smartling Within 30 Days (Webinar)
With Hilary Gronberg, Director of Customer Services
About Localization
The Ugly Truth About Localization (and 3 tips that will make you successful)
Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
About Localization
Translator by Day, Rock Musician by Night
When he's not jamming onstage, he's cranking out translations.
About Localization
When Is It Time to Upgrade Your TMS? (Webinar)
With Krista Malchow, Sr. Account Manager
About Localization
Three Major Warning Signs You Waited Too Long to Buy a TMS
Feeling any of these major pain points? Then it might be time for a Translation Management System.
About Localization
How to Deliver a Personalized Experience with Localized Content
Brands can reach new users in regions and foster a personal connection with localized content.
About Localization
Translation Proxies Explained: The Power of The Global Delivery Network
Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.
About Localization
Building an All-Star Localization Team (Webinar)
With Kunal Sarda, VP of Customer Success
About Localization
10 Ways to Optimize Content for Easy Translation
How to draft your source content with translation in mind.
About Localization
The Smartling Advantage
Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.
About Localization
Why Translators Should Adopt Cloud Translation
Cloud Translation Management Systems have revolutionized the entire translation process.
About Localization
What is Translation Memory, and why do you need it?
Leveraging Translation Memory will help cut translation costs while improving quality.
About Localization
Translation Memory: Recycling Translations to Improve Translation Quality (Webinar)
With Ryan Soos, Sr. Customer Success Manager
About Localization
10 Ways To Know Your Business is Ready For a Translation Management System
Some of the more common indicators that it might be time for your brand to adopt a TMS.
About Localization
Workflows - The Backbone of Your Translation Process (Webinar)
With Jody Bartley, Sr. Customer Success Manager
About Localization
Six Ways Smartling is Leveraging Artificial Intelligence Right Now
Smartling is actively leveraging Artificial Intelligence to make your translations even better.
About Localization
The Complete Guide to Scaling Your Business With a TMS
Planning on expanding your brand into new markets? Smartling has you covered.
About Localization
When to Use Machine Translation (Webinar)
With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services