About Localization
Translation Isn't Blind: Does quality even matter anymore?
It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Learn how you can do both during this episode of Translation Isn't Blind.
About Localization
Oana Has Been Enjoying the Silence of Southern France
With so much changing so fast, Oana has found serenity in silence.
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The 6 SaaS Tools Your Brand Needs to Sell Globally Right Now
If you want your brand to reach across the globe, you're going to need these SaaS platforms.
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Website Language Selector Best Practices for a Simple User Experience
Make it easy for users to personalize their experience by selecting their preferred language for your website.
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Vanina Has Been Bonding With Her Family More than Ever Right Now
With the world closing, Vanina has been using this as a chance to spend even more time with her family.
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Building Customer Trust with Authentic Content
How brands can deliver authentic content that answers the questions their audience is asking.
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The Ultimate Guide to Maximizing Your Translation Value
Learn from Smartling Experts how your team can reduce spend and time on translation projects while still optimizing for quality.
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Selling in Uncertain Times
How a global strategy continues to be a competitive advantage for your brand.
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Translation Isn't Blind: Kill Internal Review or Optimize It?
There’s an ongoing appetite to debate the value of internally reviewing translation. Do you kill it, or optimize it? During this episode of Translation Isn't Blind, we dive into how you can optimize your process so that you can do a little bit of both.
About Localization
Successful Localization Starts at Content Creation
Lay the foundation of localization in the beginning stages of any new content project.
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How One Translator is Using This Time to Get Closer to Literature
Gabriela has found herself looking for normalcy in her favorite works.
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Spotify's Wrapped Is an Amazing Brand Experience Using Your Data
Spotify created a compelling, visual experience to provide listeners a fun and in-depth look into how their musical taste has evolved
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How to Humanize Your Brand
Double-down on brand for triple-digit growth. View Smartling's session at RevGrowth Virtual Summit on-demand and learn how the conscious decision to market a B2B like a B2C enabled Smartling to realize 218% in service-line sales.
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Translation Isn't Blind: Navigating Global Crises
During the season premiere of Translation Isn't Blind, Kate Fitzgerald and Adrian Cohn covered the tools and resources you need to respond to crises and evolving situations as the world responds to COVID-19. View the episode on demand.
About Localization
Translation Isn't Blind: Pilot
We're bringing translation into focus during our new mini webinar series, Translation Isn't Blind. Meet your hosts, Kate and Adrian, and learn what topics we have in store during the premiere season!
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How One Translator Can't Wait to Start Exploring Again
Even in the mountains of Spain, Daniel and his wife are feeling the impacts of COVID-19
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Uniting Healthcare Professionals Globally to Fight COVID-19
Within3's online engagement platform enables healthcare organizations to collaborate with stakeholders around the world.
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Why use DQF in Smartling? A Q&A with Aisling Nolan
Should your team leveraging the TAUS DQF in Smartling?
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How COVID-19 Has Translators Working on New Content
Here's what translators have been working on over the last few weeks.
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Why Website Localization Remains an Advantage in 2020
Engage new audiences around the world by adapting your website to different cultural nuances and preferences.
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How Smartling is Embracing Digital Experiences with Translation Isn't Blind
Love might be blind, but translation certainly doesn't have to be.
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Stopping the Spread of COVID-19 with Portable Ultrasound
With just a smartphone and internet connection, the Butterfly iQ empowers doctors around the world to diagnose and monitor COVID-19 patients.
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Will Automated Content Creation Take Over?
AI and Machine Learning has made automated contenet creation possible, but human writers and translators will always be necessary.
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Visual Context: A Clearer View of Translations
Would you translate something without seeing how it looks? View this webinar recording and learn why visual context is essential in the translation process.
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Translation Will Help Keep The World Connected
By translating apps and experiences, brands enable communities and connections to grow even in a time of disruption.
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How to Sell Translation Internally
Tips to navigate you through the “buy-in” process
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The 5 Biggest Benefits of a Cloud Translation Management System
Leveraging a Cloud TMS enables your brand to esablish an agile and robust translation process.
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5 Great Examples of Localization Done Right
Localization done right should feel authentic and real to users.
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Why We Need to Remove Opinions From Translation Review
Just like any writing, translation is an art, and the translator is the artist that makes subjective decisions within their writing.
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How to translate your Braze content into memorable omni-channel customer experiences
Our tips for preparing omni-channel content in Braze for translation
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How to Localize Your Mobile App
If your product is cloud-based software, then your product is a global offering from day zero.
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What Is Hyper-Localization? Your Brand's Best Competitive Advantage
Localize down to the city and region level to meet the customer where they already are.
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Global Ready Webinar with Robert Rose
In this webinar we are joined by Robert Rose, founder of the Content Advisory, where he discusses a framework to supercharge growth with stellar content. 🚀
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How to Localize Your App's User Experience
As you plan and design your user experience, your brand should aim to build a platform that can adapt.
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The Business Impact of Not Translating
The stats are clear: by not translating you are missing out on entirely new markets.
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Multilingual Chatbots Are the Key to In-Language Support
Brands can provide customers with live, in-language support with self-service and conversational chabots.
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What is Content Management?
With proper content management in place, your brand can develop an agile and efficient content engine.
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2020 Localization Industry Trends from Smartling
We expect to see a big push in Artifical Intelligence, Machine Translation and Transcreation coming sooner than we might think.
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The Biggest Challenges of Localization and How To Overcome Them
Wrangle some of the biggest challenges in localization with proper communication, planning and research.
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How to Leverage Multilingual SEO to Reach New Markets
By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.
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What is High Availability? Four 9's vs Three 9's
The difference between 99.99% and 99.9% may not seem like very much, but could cost your business a lot of time and money.
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How Language Accessibility is Driving Retail Growth: Smartling's Retail Data Report
We anaylzed top 5 of the major retail brands to understand how localization is driving global growth.
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Machine Translation vs Human Translation: Which is better?
Leverage the right translation resource for the job for the best outcome everytime.
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Webinar: 10 Content Marketing Growth Hacks
Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
About Localization
Good Customer Service Starts With Speaking Your Customers' Language
How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
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What Is Globalization: How to Achieve Global Market Saturation
Globalization braces your company for growth and expansion, both significant qualifiers for potential shareholders and partnerships.
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Translation Context: How Context Leads to Better Translations
Context can make or break a project- it gives messages a home, an identity and clear descriptors.
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Translating Product Information: Why You Need to Integrate Your PIM With a TMS
Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.
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How To Translate User-Generated Content
Translating your user-generated content is one easy way to provide that authentic experience to all consumers, regardless of their native language or location.
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What Is Translation: The Quick Guide to Different Forms of Translation
Linguistics are Complicated. Smartling Helps.
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Critical Translation KPIs to Measure and Optimize Around
Leverage Key Performance Indicators to measure the efficiency of your translation process.
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How To Leverage Smartling For a Unified Strategy
Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
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Video Game Localization: How To Localize Your Video Game
Following part one of our Game Localization series, we cover the tactical steps to localizing your game.
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Webinar: Marie Kondo Your Localization Strategy
Learn the best practices and benefits of a centralized translation and localization strategy.
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Video Localization: The What, Why and How
Offering your video content in new languages means a wider audience to capture and engage.
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Video Game Localization: Adapting Video Games For Global Players
With more than 2.5 Billion players around the world, localization is your game's key to global success.
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The Top 6 Translation Management Features You Need
The most important features to keep in mind when shopping for a TMS.
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What Is a CAT Tool? Translation Software Basics
CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.
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Internationalization vs Localization
Localization and internationalization enable brands to reach an entirely new audience by adapting their software, website or solution to a new target audience.
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Global Expansion Series: How To Translate Your Website or Application With a Modern TMS
💪 Set your brand up for global domination!
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Top Data Insights to Fuel Your Translation (Webinar)
With Aisling Nolan, Director of Customer Success
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Global Expansion Series: Your 101 Guide to Translation and Localization Software
Translation is your 🔑 to unlocking new audiences.
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Why You Need To Leverage Linguistic Assets for High Quality, On-Brand Localized Content
Linguistic Assets empower your translators to remain on brand and deliver high quality translation.
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Webinar: Global Campaigns, Local Relevance
Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
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Global Expansion Series: Why Your Brand Should Strive To Reach New Audiences
Arm your brand with key market data and analysis on the global commerce landscape.
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Webinar: From Zero to Localization Hero
Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
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What Is Localization?
Localization is your brand's key to unlocking an entirely new revenue center. Here's everything you need to know.
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The Top 4 Things Translation Vendors Aren't Telling You
Gain greater transparency into your translation process with some inside knowledge.
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Translation Software 101: What Is Translation Software?
Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
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That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!
With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
About Localization
How to Enter the APAC Market: Tips for Asia-Pacific Localization
The APAC region is ripe with opportuntiy, but will require a unique approach to penetrate the market.
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10 Questions To Ask Your Language Service Provider For a Successful Partnership
Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.
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Six Best Practices for Communicating and Collaborating with Translators
Actively collaborating with translators will set your localization projects up for success from the start.
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What is the Localization Maturity Model, and How Do I Get to the Next Step?
Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
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How to Run a Translation Test to Evaluate Potential Language Service Providers
Here's how to run a translation test to ensure quality results before beginning your next localization project.
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Boost Your Brand's Global Engagement With In-Language and Localized Voice Search
More users are searching for businesses and services without even touching a keyboard.
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How To Create Localized Content That Resonates With Users and Drives Global Engagement
Emphasize the unique elements of culture and language to craft content that resonates with your users.
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How to Prioritize Content for Translation and Save Money
Brands should stagger content translation based on priority to help simplify localization efforts and save money.
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How to Onboard With Smartling Within 30 Days (Webinar)
With Hilary Gronberg, Director of Customer Services
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The Ugly Truth About Localization (and 3 tips that will make you successful)
Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
About Localization
Translator by Day, Rock Musician by Night
When he's not jamming onstage, he's cranking out translations.
About Localization
When Is It Time to Upgrade Your TMS? (Webinar)
With Krista Malchow, Sr. Account Manager
About Localization
Three Major Warning Signs You Waited Too Long to Buy a TMS
Feeling any of these major pain points? Then it might be time for a Translation Management System.
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How to Deliver a Personalized Experience with Localized Content
Brands can reach new users in regions and foster a personal connection with localized content.
About Localization
Translation Proxies Explained: The Power of The Global Delivery Network
Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.
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Building an All-Star Localization Team (Webinar)
With Kunal Sarda, VP of Customer Success
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10 Ways to Optimize Content for Easy Translation
How to draft your source content with translation in mind.
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The Smartling Advantage
Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.
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Why Translators Should Adopt Cloud Translation
Cloud Translation Management Systems have revolutionized the entire translation process.
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What is Translation Memory, and why do you need it?
Leveraging Translation Memory will help cut translation costs while improving quality.
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Translation Memory: Recycling Translations to Improve Translation Quality (Webinar)
With Ryan Soos, Sr. Customer Success Manager
About Localization
10 Ways To Know Your Business is Ready For a Translation Management System
Some of the more common indicators that it might be time for your brand to adopt a TMS.
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Workflows - The Backbone of Your Translation Process (Webinar)
With Jody Bartley, Sr. Customer Success Manager
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Six Ways Smartling is Leveraging Artificial Intelligence Right Now
Smartling is actively leveraging Artificial Intelligence to make your translations even better.
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The Complete Guide to Scaling Your Business With a TMS
Planning on expanding your brand into new markets? Smartling has you covered.
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When to Use Machine Translation (Webinar)
With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
About Localization
Machine Learning: Going Beyond Machine Translation (Webinar)
With Benjamin Loy and Jennifer Chew
About Localization
Machine Translation in 2020
Machine translation has come a long way thanks to modern AI and machine learning. Neural Machine Translation has entered a new realm of usability and quality.
About Localization
Webinar: Using Personalized Content to Drive More Sales
With Judy Jenner & Adrian Cohn
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Five Ways to Ramp Up Your Translation Quality
A closer look at how Smartling makes it easy to improve translation quality through the entire process.
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How Smartling Makes WordPress Translation Even Better
Smartling lets you translate WordPress content without ever leaving your familiar CMS.
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How Smartling Works
Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
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Localization: A Strategy for B-to-B Marketers
Guidance for offering an appropriate local market experience
About Localization
Tearing Down Industry Norms with Gabi Moore
Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
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How Passion and Perspective Bring Language to Life
An interview with Oana, a freelance translator who lives in a small town near Toulouse, France.
About Localization
CSA Research: MarketFlex for Language-Oriented TMS
An analysis and evaluation of nine TMSes for potential buyers.
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CSA Research: Re-assessing Translation Proxy Solutions
Translation proxy software has earned its place in the pantheon of useful localization technology.
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How One Translator Uses Technology to Travel Back in Time
An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.
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Fireside Chat with Adrian: Move the World with Words featuring Elisabeth Brentano
By Adrian Cohn and Elisabeth Brentano
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Global Ready Success Kit: Your Guide to Optimizing the Way You Translate
A complete guide to help you navigate the common obstacles organizations face while expanding globally.
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Fireside Chat with Adrian: Sales Ops with Rebecca Silverstein
By Adrian Cohn and Rebecca Silverstein
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Fireside Chat with Adrian: Secrets to Customer Success featuring Tyler Segalla
By Adrian Cohn and Tyler Segalla
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Fireside Chat with Adrian: Starting a new job and innovating in sales with Kelly Klein
By Adrian Cohn and Kelly Klein
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Conversational Marketing Strategies to Reach Everyone Now
By Adrian Cohn and Dave Gerhardt
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What Cockatoos and Localization Have in Common
by Annette Obermeier, Sr. Director Global Marketing
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Global Ready Success Kit 2019
A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.
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Translation Internal Review: To Do or Not to Do
By Kevin Cohn, SVP of Operations at Smartling (2014-2018)
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The Practical Benefits of Translation Job Automation
Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
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What Does Global Internet Mean to Your Business?
The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
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A Buyer’s Guide to a Translation Management System
Eight features to seek out (and the questions to ask)
About Localization
Translation vs Localization: How is Translation Different From Localization?
Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization
Slack is Making Big Moves in Localization
A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
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Six Ways Transcreation Differs from Translation
Transcreation is about creating content that resonnates with a new audience.
About Localization
10 Tips to Improve Your Localization Strategy
With a proper localization strategy in place, your business can successful enter into new markets.
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Your Translation Is Ready, But Is The Quality Any Good?
Brands can leverage data analytics to ensure translation quality meets the right standard everytime.
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Localization: What It Really Means for Your Business
Localization drives your marketing strategy and business goals.
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Global Marketing vs Domestic Marketing: 3 Things to Know
Global marketing is evolution, not revolution.
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How Should Freelance Translators Price Their Services?
Not all translations are created equal.
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Essential Guide to Effective Translation
Best practices for global content localization to grow your international markets
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Reflecting on Adobe Summit 2018: The Partner Experience
The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
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The Modern Marketer’s Guide to Global Content Creation
How to create international content to attract new customers
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What Can We Learn from Coca-Cola’s Global Marketing Success?
Coke remains an industry leader both in sales and marketing.
About Localization
Research Report: The Path to Localization Success
Catalyzing Growth and Revenue Opportunities with Content Localization
About Localization
Three Tips for Smarter Translation
When the process itself becomes more efficient, you should see improvement across all areas.
About Localization
How Translation and Transcreation Can Combine for a Better Experience
To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
About Localization
Translation: Are You Doing it Wrong?
Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
About Localization
8 Things to Ask When Evaluating a Translation Technology Company
The translation technology company you select will ultimately dictate the rate and extent of your success.
About Localization
Global Content and the Next Frontier for B2B Marketing
Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
About Localization
Integrations Are Key When Selecting a Translation Management Platform
The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
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Agile Translation: A Step by Step Guide
How to Apply Agile Principles To Rapidly Changing Translation Needs
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Buy vs. Build – Why Localization Is Different
Companies tend to confront this build vs. buy dilemma in one of three ways.
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Free Up Developers to Work on Your Roadmap (And Go Global Faster)
Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
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Going Global with Mobile App Content
Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.
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Translation: A Reliable Recipe for Business Growth
Learn how to shape a translation strategy that suits your audience and elevates your business.
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How Localization Managers Can Keep The Whole Team Happy
For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
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21 Tips and Tricks for Improving your Translation Efficiency
Implement these key processes to improve your next translation project.
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Translation: What, Why, Who, Where, When and How
Download this eBook to learn why translation matters to your business.
About Localization
10 Ways to Measure Translation ROI
Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
About Localization
Want to Reduce Review? Help Your Translators Help You
Empower translators to do their best work for the highest quality outcome, everytime.
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The Total Economic Impact Of A Cloud Based Translation Management Platform
This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.
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5 Trends Shaping the Future of Global Marketing
Learn about the changes in the global landscape that are impacting businesses today.
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The Future of Global eCommerce
How retail brands are tailoring content and experiences to international audiences
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Translation Strategy is Growth Strategy
Achieving a more dominant global position through a better approach to global content.
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3 Ways Adding Languages Will Test Your Translation Strategy
Ensure your translation strategy is efficient and optimized for success by adding in new languages.
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Create an Optimal User Experience for Global Website Visitors
Create an Optimal User Experience for Global Website Visitors
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7 Symptoms of a Broken Translation Process
7 Symptoms of a broken translation process, and what each one could cost your business.
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The Translation Cost Category Most Companies Forget
The missing piece that causes costs to skyrocket.
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How Can Travel Brands Beat Translation Frustration? [Report]
To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
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Are You Leveraging All Your Website Translation Options?
With serveral different translation services to choose from, is your brand leveraging all of the resources available?
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ROI of Translation Tech: Where Do Brands See Big Results?
The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.
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Why Should Brands Offer Native Brand Experiences?
Native brand experiences put the focus on the consumer rather than the brand.
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Powering loyalty anywhere and revenue everywhere with technology.
Best practices for translating content in Adobe Experience Manager with Smartling.
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Seal of Biliteracy: Yet Another Reminder of Bilingual Marketing Potential
The Seal of Biliteracy is a good gesture - and a start in recognizing multilingual America.
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What’s the Value of Good Translation?
Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.
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Calculate the Value of Website Localization Services
From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.
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Where Global B2B Marketing Strategies and Customer Experience Intersect
Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.
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How to Survive When Your Translator Goes on Vacation
Buyers often think of translators as interchangeable. Here are some reasons why the opposite is true.
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Where Transcreation Ends and Localization Begins
How localization is more about function, less about form.
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Three Indicators of Customer-Centric Translation Software
Ways to know that translation software was built for customer needs.
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Ten Common Myths About Translation Quality
Many translation consumers resort to tactics that might seem logical to them, but can actually get in the way of ensuring the best translation quality.
About Localization
Seeking Quick ROI? There’s a Localized App for That
Localizing iPhone application text resulted in significantly more downloads – 128% more per country, in fact.
About Localization
CSA Research MarketFlex for Language-Oriented TMS
An analysis and evaluation of nine TMSes for potential buyers.
