About Localization

Thought leadership, blogs, eBooks and more. If you're just getting started with localization or are looking to optimize your process, this is a great starting point.
About Localization

Game Localization Part 1: Adapting Video Games For Global Players

With more than 2.5 Billion players around the world, localization is your game's key to global success.
About Localization

Translation Software Basics: What is a CAT Tool?

CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.
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Internationalization vs Localization

Localization and internationalization enable brands to reach an entirely new audience by adapting their software, website or solution to a new target audience.
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Webinar: Global Campaigns, Local Relevance

Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
About Localization

Webinar: From Zero to Localization Hero

Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
About Localization

Localization 101: What Is Localization?

Localization is your brand's key to unlocking an entirely new revenue center. Here's everything you need to know.
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Translation and Localization Software 101: What Is Translation Software?

Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
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That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
About Localization

How and Why Your Brand Should Enter the APAC Region: Three Tips for Success

The APAC region is ripe with opportuntiy, but will require a unique approach to penetrate the market.
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10 Questions To Ask Your Language Service Provider For a Successful Partnership

Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.
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Six Best Practices for Communicating and Collaborating with Translators

Actively collaborating with translators will set your localization projects up for success from the start.
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What is the Localization Maturity Model, and How Do I Get to the Next Step?

Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
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How to Run a Translation Test to Evaluate Potential Language Service Providers

Here's how to run a translation test to ensure quality results before beginning your next localization project.
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How to Prioritize Content for Translation and Save Money

Brands should stagger content translation based on priority to help simplify localization efforts and save money.
About Localization

The Ugly Truth About Localization (and 3 tips that will make you successful)

Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
About Localization

Three Major Warning Signs You Waited Too Long to Buy a TMS

Feeling any of these major pain points? Then it might be time for a Translation Management System.
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How to Deliver a Personalized Experience with Localized Content

Brands can reach new users in regions and foster a personal connection with localized content.
About Localization

Translation Proxies Explained: The Power of The Global Delivery Network

Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.
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The Smartling Advantage

Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.
About Localization

Why Translators Should Adopt Cloud Translation

Cloud Translation Management Systems have revolutionized the entire translation process.
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10 Ways To Know Your Business is Ready For a Translation Management System

Some of the more common indicators that it might be time for your brand to adopt a TMS.
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Six Ways Smartling is Leveraging Artificial Intelligence Right Now

Smartling is actively leveraging Artificial Intelligence to make your translations even better.
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The Complete Guide to Scaling Your Business With a TMS

Planning on expanding your brand into new markets? Smartling has you covered.
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When to Use Machine Translation (Webinar)

With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
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Five Ways to Ramp Up Your Translation Quality

A closer look at how Smartling makes it easy to improve translation quality through the entire process.
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How Smartling Makes WordPress Translation Even Better

Smartling lets you translate WordPress content without ever leaving your familiar CMS.
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How Smartling Works

Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
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Tearing Down Industry Norms with Gabi Moore

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
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How Passion and Perspective Bring Language to Life

An interview with Oana, a freelance translator who lives in a small town near Toulouse, France.
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CSA Research: MarketFlex for Language-Oriented TMS

An analysis and evaluation of nine TMSes for potential buyers.
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CSA Research: Re-assessing Translation Proxy Solutions

Translation proxy software has earned its place in the pantheon of useful localization technology.
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How One Translator Uses Technology to Travel Back in Time

An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.
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Global Ready Success Kit: Your Guide to Optimizing the Way You Translate

A complete guide to help you navigate the common obstacles organizations face while expanding globally.
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What Cockatoos and Localization Have in Common

by Annette Obermeier, Sr. Director Global Marketing
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My dearest, Angelica

Why Hamilton’s comma put me on the edge of my seat
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Global Ready Success Kit 2019

A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.
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The Practical Benefits of Translation Job Automation

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
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What Does Global Internet Mean to Your Business?

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
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Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
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Your Translation Is Ready, But Is The Quality Any Good?

Brands can leverage data analytics to ensure translation quality meets the right standard everytime.
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Localization: What It Really Means for Your Business

Localization drives your marketing strategy and business goals.
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Essential Guide to Effective Translation

Best practices for global content localization to grow your international markets
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Reflecting on Adobe Summit 2018: The Partner Experience

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
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What Can We Learn from Coca-Cola’s Global Marketing Success?

Coke remains an industry leader both in sales and marketing.
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Research Report: The Path to Localization Success

Catalyzing Growth and Revenue Opportunities with Content Localization
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Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.
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How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
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Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
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8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.
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Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
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Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
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Agile Translation: A Step by Step Guide

How to Apply Agile Principles To Rapidly Changing Translation Needs
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Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.
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Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
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Going Global with Mobile App Content

Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.
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Translation: A Reliable Recipe for Business Growth

Learn how to shape a translation strategy that suits your audience and elevates your business.
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How Localization Managers Can Keep The Whole Team Happy

For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
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Translation: What, Why, Who, Where, When and How

Download this eBook to learn why translation matters to your business.
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10 Ways to Measure Translation ROI

Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
About Localization

Want to Reduce Review? Help Your Translators Help You

Empower translators to do their best work for the highest quality outcome, everytime.
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The Total Economic Impact Of A Cloud Based Translation Management Platform

This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.
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5 Trends Shaping the Future of Global Marketing

Learn about the changes in the global landscape that are impacting businesses today.
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The Future of Global eCommerce

How retail brands are tailoring content and experiences to international audiences
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Translation Strategy is Growth Strategy

Achieving a more dominant global position through a better approach to global content.
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3 Ways Adding Languages Will Test Your Translation Strategy

Ensure your translation strategy is efficient and optimized for success by adding in new languages.
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7 Symptoms of a Broken Translation Process

7 Symptoms of a broken translation process, and what each one could cost your business.
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How Can Travel Brands Beat Translation Frustration? [Report]

To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
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Are You Leveraging All Your Website Translation Options?

With serveral different translation services to choose from, is your brand leveraging all of the resources available?
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ROI of Translation Tech: Where Do Brands See Big Results?

The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.
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Why Should Brands Offer Native Brand Experiences?

Native brand experiences put the focus on the consumer rather than the brand.
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Seal of Biliteracy: Yet Another Reminder of Bilingual Marketing Potential

The Seal of Biliteracy is a good gesture - and a start in recognizing multilingual America.
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What’s the Value of Good Translation?

Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.
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Calculate the Value of Website Localization Services

From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.
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Where Global B2B Marketing Strategies and Customer Experience Intersect

Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.
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How to Survive When Your Translator Goes on Vacation

Buyers often think of translators as interchangeable. Here are some reasons why the opposite is true.
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Where Transcreation Ends and Localization Begins

How localization is more about function, less about form.
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Three Indicators of Customer-Centric Translation Software

Ways to know that translation software was built for customer needs.
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Ten Common Myths About Translation Quality

Many translation consumers resort to tactics that might seem logical to them, but can actually get in the way of ensuring the best translation quality.
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Seeking Quick ROI? There’s a Localized App for That

Localizing iPhone application text resulted in significantly more downloads – 128% more per country, in fact.
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CSA Research MarketFlex for Language-Oriented TMS

An analysis and evaluation of nine TMSes for potential buyers.

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