How strong is your content localization strategy? Find out the three things your strategy should be accomplishing and the right way to develop your strategy.

AI localization has been a game-changer for brands around the world. Here’s what you need to know about it, including the top advantages of leveraging AI.

Weighing your options for machine translation services? Here’s a comparison of the capabilities and benefits of seven of the top options to help you pick.

Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.

Smartling’s Global Ready Conference annually brings together some of the best minds in the business. Check out these top 5 tips from our 2023 conference for actions you can take now to improve your localization strategy for the year ahead.

The ideal website translation service should localize your website while maximizing ROI. Read our guide that lists the top providers in the market right now.

Not sure how to localize your Android app? Learn how to do it, its benefits, and best practices to make the process efficient.

Content localization is key to expanding into new markets successfully. Learn what content localization is, as well as when and how you should do it.

Get inspiration from real-world localized marketing campaign examples. Plus, learn the benefits of localizing your own campaigns, along with tips on how to do it.

Looking to broaden your iOS app’s user base? Check out our in-depth guide on iOS localization to find out how you increase users and revenue through localization.

To build trust with international customers, you need to localize your e-commerce store to ensure maximum conversions. Learn a few best practices before you get started.

Good translation tools are invaluable, especially on large or complex projects, which are time-consuming and costly. Compare and contrast the top tools in the piece below!

Localization is about making your website feel like it was built for your customers, no matter where they are in the world. Here’s everything you need to know about how to find (and hire) website localization services to make that happen.

Product localization can help you increase your user base and revenue over time. This is an in-depth article on how to achieve this successfully.

If you’re wondering how to localize your marketing materials for audiences in different markets, check out this guide on how to achieve this successfully.

Learn what software localization is, see real examples, and learn the process. We’ll also share best practices to make your next localization project a success.

Website localization is vital if you have an international user base or you want to expand globally. Find out why it’s important and how to do it successfully.

App localization is important as it helps you increase your app’s reach globally. Learn what it is, why it’s important, and best practices to help you succeed.

Need support from a translation company but not sure how to find the best fit for your needs? Check out our comparison of 7 of the best companies to help you!

Content translation is a must for reaching your global audience. Learn why and get expert tips on how to do it (despite common translation challenges).

Machine translation software has time, quality, and cost-saving benefits. This comparison of machine translation tools will help you find the best one for you.

With so many options, finding the best translation software for your needs is tough. Learn more about how the top tools compare to help you choose wisely.

Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.

Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.

Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.

Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.

Wondering how to find trustworthy financial translation services? Here’s what to know about choosing one and translating financial documents accurately.

At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.

Here are five reasons why you don’t want to miss Global Ready Conference this year.

A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.

Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.

If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.

Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.

Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.

Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.

It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.

The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.

Your multinational business is part of a global network of suppliers and consumers. Here’s what you need to know about globalization and its impact on your business.

Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.

Professional translation services give your business the best of the best when it comes to your localization process. Here’s what you need to know.

The 20+ countries that make up the Asia-Pacific market (APAC) represent a massive opportunity for global expansion.

Machine translation gives you a lightning-fast way to switch from one language to another. But it’s not perfect — that’s where post-editing comes in.

Localization is what makes your website and app feel like it was made with a specific audience in mind. Here’s what you need to know.

One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.

It’s hard to think of two languages less like one another than English and Chinese. Here’s everything you need to know about translating between the two.

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.

Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.

G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.

Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.

Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.

A global marketing strategy creates a consolidated brand vision for your company across multiple countries. From PR to events, here’s everything you need to know, plus examples of some of the most successful brands, like Nike, Coca-Cola, and Airbnb.

Forget spreadsheets—online collaborative translation tools like Smartling make it easier and more efficient for your teams to get localization work done.

As we move forward in a more digital-focused world, what will it mean for managing global content?

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.

You’d think translating languages in the same family, like English to German, would be a piece of cake. It’s not quite that easy — we connected with one of our best English-to-German translators about what you need to know.

Ready to translate your website into multiple languages? You can choose from three types of translation: Machine translation, professional translators, or localization software. We’ll walk through the pros and cons of each.

What do two venture capitalists think about global expansion? Caroline Xie from ICONIQ Capital and David Pakman from Venrock share their insights on international expansion and growth from their portfolio of companies.

A guide to localizing email at scale and a story about a Fortune 500 company with 127 locales that improved their time to market by 250%.

Smartling’s Founder and CEO, Jack Welde, delivers insights on why global readiness matters, Smartling updates and announcements, and translation industry outlook.

One of the most popular languages in the world, Spanish is spoken by over 580 million people in 110 countries. Here’s what you need to know about translating English to Spanish.

What is translation localization software? What solutions are available and how can you choose the right one?

What is a language service provider (LSP)? What solutions are available and how can you choose the right one?

130 million people speak Japanese today, making it the ninth-most spoken language in the world. We connected with three translators about what you need to know when translating English to Japanese.

85 million people speak Italian, and not just in Italy. Here is what our expert Italian translator wants you to know about translating English to Italian.

Uwe Muegge, Head of Terminology, Global Business Marketing at Facebook shares insights on what terminology management system is, how game-changing it is to your organization, and how to jumpstart your terminology management initiative with little resource.

French is an official language in 29 countries and for the United Nations. Here is what four translators want you to know about translating English to French.

Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.

Machine translation has come a long way thanks to modern AI and machine learning. Neural Machine Translation has entered a new realm of usability and quality.

At SaaStr Enterprise event, we hosted a workshop about the top three trends deemed critical to create a globalized content and consumer engagement strategy.

Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.

Whether you’re looking for translation services for your website or simply browsing the Internet and looking for an easy way to translate web pages, we’ll cover how it works.

What is translation workflow management? What solutions are available to help businesses efficiently manage the many workflows required for their translation and localization efforts? These questions and more are answered here.

Entering new markets can be an exciting time for start-ups to name brands. A clearly defined market entry strategy — including the business model, localization needs, and marketing frameworks — can give you a solid landing in a foreign market.

Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.

Back translation, or re-translating a document from one language back to its original language, can be a useful way to gain insight into your final translated product.

Transnational strategies for global expansion combine the best of global integration with local responsiveness.

What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.

What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.

So you’re ready to hire a translation service. Should you go with an agency or a freelancer? How do you find the right service? We answer these questions and more so you can hire the best translation services for your needs.

What is content localization? What solutions are available to help businesses manage their translation and localization needs? These questions and more are answered here.

Global Ready Connect Australia was an intimate virtual event for APAC's localisation professionals. Watch the sessions on-demand here.

What is website translation software? What solutions are available and how to choose the right one for your business? These questions and more answered here.

What is a translation management system (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.

What is translation management? What solutions are available and how to choose the right one? These questions and more answered here.

What is translation management software (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.

Learn the 6 steps that will help you prepare your content for translations. Content that is well prepared for translation will have fewer errors. Learn the six most important things you can do to prepare your content for translation.

Localization, through thoughtful translation, expands reach, and expanded reach drives revenue.

Transcreation is about creating content that resonnates with a new audience.

The more you translate, the more you save.

Just like with any initiative, translation is an investment that'll require some critical planning for success.

When quality is paramount but time is of the essence, automated quality checks keep content flowing.

Should we completely remove preference from translation quaity?

Even with her intepretation work going completely digital, Teresa has been finding her new normal.

Maximize the value of each translation by implementing the right resources from the beginning.

Incorporate these tip tops for a frictionless and sticky eCommerce experience.

With so much changing so fast, Oana has found serenity in silence.

If you want your brand to reach across the globe, you're going to need these SaaS platforms.

Make it easy for users to personalize their experience by selecting their preferred language for your website.

With the world closing, Vanina has been using this as a chance to spend even more time with her family.

How brands can deliver authentic content that answers the questions their audience is asking.

Lay the foundation of localization in the beginning stages of any new content project.

Gabriela has found herself looking for normalcy in her favorite works.

Spotify created a compelling, visual experience to provide listeners a fun and in-depth look into how their musical taste has evolved

Even in the mountains of Spain, Daniel and his wife are feeling the impacts of COVID-19

Within3's online engagement platform enables healthcare organizations to collaborate with stakeholders around the world.

Here's what translators have been working on over the last few weeks.

Engage new audiences around the world by adapting your website to different cultural nuances and preferences.

Love might be blind, but translation certainly doesn't have to be.

With just a smartphone and internet connection, the Butterfly iQ empowers doctors around the world to diagnose and monitor COVID-19 patients.

AI and Machine Learning has made automated contenet creation possible, but human writers and translators will always be necessary.

By translating apps and experiences, brands enable communities and connections to grow even in a time of disruption.

Tips to navigate you through the “buy-in” process

Leveraging a Cloud TMS enables your brand to esablish an agile and robust translation process.

Localization done right should feel authentic and real to users.

Just like any writing, translation is an art, and the translator is the artist that makes subjective decisions within their writing.

If your product is cloud-based software, then your product is a global offering from day zero.

Localize down to the city and region level to meet the customer where they already are.

As you plan and design your user experience, your brand should aim to build a platform that can adapt.

The stats are clear: by not translating you are missing out on entirely new markets.

Brands can provide customers with live, in-language support with self-service and conversational chabots.

With proper content management in place, your brand can develop an agile and efficient content engine.

We expect to see a big push in Artifical Intelligence, Machine Translation and Transcreation coming sooner than we might think.

Wrangle some of the biggest challenges in localization with proper communication, planning and research.

By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.

The difference between 99.99% and 99.9% may not seem like very much, but could cost your business a lot of time and money.

We anaylzed top 5 of the major retail brands to understand how localization is driving global growth.

Leverage the right translation resource for the job for the best outcome everytime.

How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.

Context can make or break a project- it gives messages a home, an identity and clear descriptors.

Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.

Translating your user-generated content is one easy way to provide that authentic experience to all consumers, regardless of their native language or location.

Linguistics are Complicated. Smartling Helps.

Leverage Key Performance Indicators to measure the efficiency of your translation process.

Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.

Following part one of our Game Localization series, we cover the tactical steps to localizing your game.

Offering your video content in new languages means a wider audience to capture and engage.

With more than 3 billion game players around the world today, video game localization is your game's key to global success.

The most important features to keep in mind when shopping for a TMS.

CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.

Localization and internationalization enable brands to reach an entirely new audience by adapting their software, website or solution to a new target audience.

Linguistic Assets empower your translators to remain on brand and deliver high quality translation.

Gain greater transparency into your translation process with some inside knowledge.

Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.

Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.

Here's how to run a translation test to ensure quality results before beginning your next localization project.

Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.

Actively collaborating with translators will set your localization projects up for success from the start.

More users are searching for businesses and services without even touching a keyboard.

Emphasize the unique elements of culture and language to craft content that resonates with your users.

Brands should stagger content translation based on priority to help simplify localization efforts and save money.

When he's not jamming onstage, he's cranking out translations.

Feeling any of these major pain points? Then it might be time for a Translation Management System.

Brands can reach new users in regions and foster a personal connection with localized content.

Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.

How to draft your source content with translation in mind.

Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.

Cloud Translation Management Systems have revolutionized the entire translation process.

Leveraging Translation Memory will help cut translation costs while improving quality.

Some of the more common indicators that it might be time for your brand to adopt a TMS.

Smartling is actively leveraging Artificial Intelligence to make your translations even better.

Planning on expanding your brand into new markets? Smartling has you covered.

A closer look at how Smartling makes it easy to improve translation quality through the entire process.

Smartling lets you translate WordPress content without ever leaving your familiar CMS.

Looking to provide the best localized content possible? Here's how Smartling will help you do just that.

How Smartling Can Automate The Translation Process

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.

An interview with Oana, a freelance translator who lives in a small town near Toulouse, France.

An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.

by Annette Obermeier, Sr. Director Global Marketing

Why Hamilton’s comma put me on the edge of my seat

Coke remains an industry leader both in sales and marketing. Here is what we can learn from their global success.

By Kevin Cohn, SVP of Operations at Smartling (2014-2018)

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.

Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”

Learn the history of machine translation, all the way from 1949 to today!

To reduce the risk of your localized content going viral for all the wrong reasons, follow along as we examine the root causes and recommended remedies for poor translation quality.

With a proper localization strategy in place, your business can successful enter into new markets.

Localization drives your marketing strategy and business goals.

Global marketing is evolution, not revolution.

Not all translations are created equal.

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.

When the process itself becomes more efficient, you should see improvement across all areas.

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.

The translation technology company you select will ultimately dictate the rate and extent of your success.

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.

Companies tend to confront this build vs. buy dilemma in one of three ways.

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.

Measuring the ROI of Translation Technology enables businesses to properly leverage and maximize their resources. Here are 5 major benefits to consider when measuring the ROI of translation technology.

For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.

Empower translators to do their best work for the highest quality outcome, everytime.

Ensure your translation strategy is efficient and optimized for success by adding in new languages.

The missing piece that causes costs to skyrocket.

Translation and localization doesn't have to be a slow process. Here are five translation keys for businesses that are built on speed, and require an agile process.

Companies that surround qualified translators with the resources they need to succeed are almost always assured a suitable final product.

To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.

With serveral different translation services to choose from, is your brand leveraging all of the resources available?

The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.

Native brand experiences put the focus on the consumer rather than the brand.

The Seal of Biliteracy is a good gesture - and a start in recognizing multilingual America.

Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.

By Jack Welde

From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.

By Doug Bonderud

Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.