About Localization
Multilingual Chatbots Are the Key to In-Language Support
Brands can provide customers with live, in-language support with self-service and conversational chabots.
About Localization
What is Content Management?
With proper content management in place, your brand can develop an agile and efficient content engine.
About Localization
2020 Localization Industry Trends from Smartling
We expect to see a big push in Artifical Intelligence, Machine Translation and Transcreation coming sooner than we might think.
About Localization
The Biggest Challenges of Localization and How To Overcome Them
Wrangle some of the biggest challenges in localization with proper communication, planning and research.
About Localization
How to Leverage Multilingual SEO to Reach New Markets
By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.
About Localization
What is High Availability? Four 9's vs Three 9's
The difference between 99.99% and 99.9% may not seem like very much, but could cost your business a lot of time and money.
About Localization
How Language Accessibility is Driving Retail Growth: Smartling's Retail Data Report
We anaylzed top 5 of the major retail brands to understand how localization is driving global growth.
About Localization
Machine Translation vs Human Translation: Which is better?
Leverage the right translation resource for the job for the best outcome everytime.
About Localization
Webinar: 10 Content Marketing Growth Hacks
Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
About Localization
What Is Globalization: How to Achieve Global Market Saturation
Globalization braces your company for growth and expansion, both significant qualifiers for potential shareholders and partnerships.
About Localization
Good Customer Service Starts With Speaking Your Customers' Language
How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
About Localization
Translation Context: How Context Leads to Better Translations
Context can make or break a project- it gives messages a home, an identity and clear descriptors.
About Localization
Translating Product Information: Why You Need to Integrate Your PIM With a TMS
Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.
About Localization
How To Translate User-Generated Content
Translating your user-generated content is one easy way to provide that authentic experience to all consumers, regardless of their native language or location.
About Localization
What Is Translation: The Quick Guide to Different Forms of Translation
Linguistics are Complicated. Smartling Helps.
About Localization
Critical Translation KPIs to Measure and Optimize Around
Leverage Key Performance Indicators to measure the efficiency of your translation process.
About Localization
How To Leverage Smartling For a Unified Strategy
Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
About Localization
Video Game Localization Part 2: How To Localize Your Video Game
Following part one of our Game Localization series, we cover the tactical steps to localizing your game.
About Localization
Webinar: Marie Kondo Your Localization Strategy
Learn the best practices and benefits of a centralized translation and localization strategy.
About Localization
Video Localization: The What, Why and How
Offering your video content in new languages means a wider audience to capture and engage.
About Localization
Video Game Localization Part 1: Adapting Video Games For Global Players
With more than 2.5 Billion players around the world, localization is your game's key to global success.
About Localization
The Top 6 Translation Management Features You Need
The most important features to keep in mind when shopping for a TMS.
About Localization
What Is a CAT Tool? Translation Software Basics
CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.
About Localization
Internationalization vs Localization
Localization and internationalization enable brands to reach an entirely new audience by adapting their software, website or solution to a new target audience.
About Localization
Global Expansion Series: How To Translate Your Website or Application With a Modern TMS
💪 Set your brand up for global domination!
About Localization
Top Data Insights to Fuel Your Translation (Webinar)
With Aisling Nolan, Director of Customer Success
About Localization
Global Expansion Series: Your 101 Guide to Translation and Localization Software
Translation is your 🔑 to unlocking new audiences.
About Localization
Why You Need To Leverage Linguistic Assets for High Quality, On-Brand Localized Content
Linguistic Assets empower your translators to remain on brand and deliver high quality translation.
About Localization
Webinar: Global Campaigns, Local Relevance
Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
About Localization
Global Expansion Series: Why Your Brand Should Strive To Reach New Audiences
Arm your brand with key market data and analysis on the global commerce landscape.
About Localization
Webinar: From Zero to Localization Hero
Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
About Localization
What Is Localization?
Localization is your brand's key to unlocking an entirely new revenue center. Here's everything you need to know.
About Localization
The Top 4 Things Translation Vendors Aren't Telling You
Gain greater transparency into your translation process with some inside knowledge.
About Localization
Translation Software 101: What Is Translation Software?
Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
About Localization
That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!
With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
About Localization
How to Enter the APAC Market: Tips for Asia-Pacific Localization
The APAC region is ripe with opportuntiy, but will require a unique approach to penetrate the market.
About Localization
10 Questions To Ask Your Language Service Provider For a Successful Partnership
Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.
About Localization
Six Best Practices for Communicating and Collaborating with Translators
Actively collaborating with translators will set your localization projects up for success from the start.
About Localization
What is the Localization Maturity Model, and How Do I Get to the Next Step?
Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
About Localization
How to Run a Translation Test to Evaluate Potential Language Service Providers
Here's how to run a translation test to ensure quality results before beginning your next localization project.
About Localization
Boost Your Brand's Global Engagement With In-Language and Localized Voice Search
More users are searching for businesses and services without even touching a keyboard.
About Localization
How To Create Localized Content That Resonates With Users and Drives Global Engagement
Emphasize the unique elements of culture and language to craft content that resonates with your users.
About Localization
How to Prioritize Content for Translation and Save Money
Brands should stagger content translation based on priority to help simplify localization efforts and save money.
About Localization
How to Onboard With Smartling Within 30 Days (Webinar)
With Hilary Gronberg, Director of Customer Services
About Localization
The Ugly Truth About Localization (and 3 tips that will make you successful)
Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
About Localization
Translator by Day, Rock Musician by Night
When he's not jamming onstage, he's cranking out translations.
About Localization
When Is It Time to Upgrade Your TMS? (Webinar)
With Krista Malchow, Sr. Account Manager
About Localization
Three Major Warning Signs You Waited Too Long to Buy a TMS
Feeling any of these major pain points? Then it might be time for a Translation Management System.
About Localization
How to Deliver a Personalized Experience with Localized Content
Brands can reach new users in regions and foster a personal connection with localized content.
About Localization
Translation Proxies Explained: The Power of The Global Delivery Network
Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.
About Localization
Building an All-Star Localization Team (Webinar)
With Kunal Sarda, VP of Customer Success
About Localization
10 Ways to Optimize Content for Easy Translation
How to draft your source content with translation in mind.
About Localization
The Smartling Advantage
Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.
About Localization
Why Translators Should Adopt Cloud Translation
Cloud Translation Management Systems have revolutionized the entire translation process.
About Localization
What is Translation Memory, and why do you need it?
Leveraging Translation Memory will help cut translation costs while improving quality.
About Localization
Translation Memory: Recycling Translations to Improve Translation Quality (Webinar)
With Ryan Soos, Sr. Customer Success Manager
About Localization
10 Ways To Know Your Business is Ready For a Translation Management System
Some of the more common indicators that it might be time for your brand to adopt a TMS.
About Localization
Workflows - The Backbone of Your Translation Process (Webinar)
With Jody Bartley, Sr. Customer Success Manager
About Localization
Six Ways Smartling is Leveraging Artificial Intelligence Right Now
Smartling is actively leveraging Artificial Intelligence to make your translations even better.
About Localization
The Complete Guide to Scaling Your Business With a TMS
Planning on expanding your brand into new markets? Smartling has you covered.
About Localization
When to Use Machine Translation (Webinar)
With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
About Localization
Machine Learning: Going Beyond Machine Translation (Webinar)
With Benjamin Loy and Jennifer Chew
About Localization
Machine Translation in 2020
Machine translation has come a long way thanks to modern AI and machine learning. Neural Machine Translation has entered a new realm of usability and quality.
About Localization
Webinar: Using Personalized Content to Drive More Sales
With Judy Jenner & Adrian Cohn
About Localization
Five Ways to Ramp Up Your Translation Quality
A closer look at how Smartling makes it easy to improve translation quality through the entire process.
About Localization
How Smartling Makes WordPress Translation Even Better
Smartling lets you translate WordPress content without ever leaving your familiar CMS.
About Localization
How Smartling Works
Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
About Localization
Localization: A Strategy for B-to-B Marketers
Guidance for offering an appropriate local market experience
About Localization
Tearing Down Industry Norms with Gabi Moore
Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
About Localization
How Passion and Perspective Bring Language to Life
An interview with Oana, a freelance translator who lives in a small town near Toulouse, France.
About Localization
CSA Research: MarketFlex for Language-Oriented TMS
An analysis and evaluation of nine TMSes for potential buyers.
About Localization
CSA Research: Re-assessing Translation Proxy Solutions
Translation proxy software has earned its place in the pantheon of useful localization technology.
About Localization
How One Translator Uses Technology to Travel Back in Time
An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.
About Localization
Fireside Chat with Adrian: Move the World with Words featuring Elisabeth Brentano
By Adrian Cohn and Elisabeth Brentano
About Localization
Global Ready Success Kit: Your Guide to Optimizing the Way You Translate
A complete guide to help you navigate the common obstacles organizations face while expanding globally.
About Localization
Fireside Chat with Adrian: Sales Ops with Rebecca Silverstein
By Adrian Cohn and Rebecca Silverstein
About Localization
Fireside Chat with Adrian: Secrets to Customer Success featuring Tyler Segalla
By Adrian Cohn and Tyler Segalla
About Localization
Fireside Chat with Adrian: Starting a new job and innovating in sales with Kelly Klein
By Adrian Cohn and Kelly Klein
About Localization
Conversational Marketing Strategies to Reach Everyone Now
By Adrian Cohn and Dave Gerhardt
About Localization
What Cockatoos and Localization Have in Common
by Annette Obermeier, Sr. Director Global Marketing
About Localization
Global Ready Success Kit 2019
A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.
About Localization
Translation Internal Review: To Do or Not to Do
By Kevin Cohn, SVP of Operations at Smartling (2014-2018)
About Localization
The Practical Benefits of Translation Job Automation
Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
About Localization
What Does Global Internet Mean to Your Business?
The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
About Localization
A Buyer’s Guide to a Translation Management System
Eight features to seek out (and the questions to ask)
About Localization
Translation vs Localization: How is Translation Different From Localization?
Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization
Slack is Making Big Moves in Localization
A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
About Localization
10 Tips to Improve Your Localization Strategy
With a proper localization strategy in place, your business can successful enter into new markets.
About Localization
Your Translation Is Ready, But Is The Quality Any Good?
Brands can leverage data analytics to ensure translation quality meets the right standard everytime.
About Localization
Localization: What It Really Means for Your Business
Localization drives your marketing strategy and business goals.
About Localization
Global Marketing vs Domestic Marketing: 3 Things to Know
Global marketing is evolution, not revolution.
About Localization
How Should Freelance Translators Price Their Services?
Not all translations are created equal.
About Localization
Essential Guide to Effective Translation
Best practices for global content localization to grow your international markets
About Localization
Reflecting on Adobe Summit 2018: The Partner Experience
The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
About Localization
The Modern Marketer’s Guide to Global Content Creation
How to create international content to attract new customers
About Localization
What Can We Learn from Coca-Cola’s Global Marketing Success?
Coke remains an industry leader both in sales and marketing.
About Localization
Research Report: The Path to Localization Success
Catalyzing Growth and Revenue Opportunities with Content Localization
About Localization
Three Tips for Smarter Translation
When the process itself becomes more efficient, you should see improvement across all areas.
About Localization
How Translation and Transcreation Can Combine for a Better Experience
To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
About Localization
Translation: Are You Doing it Wrong?
Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
About Localization
8 Things to Ask When Evaluating a Translation Technology Company
The translation technology company you select will ultimately dictate the rate and extent of your success.
About Localization
Global Content and the Next Frontier for B2B Marketing
Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
About Localization
Integrations Are Key When Selecting a Translation Management Platform
The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
About Localization
Agile Translation: A Step by Step Guide
How to Apply Agile Principles To Rapidly Changing Translation Needs
About Localization
Buy vs. Build – Why Localization Is Different
Companies tend to confront this build vs. buy dilemma in one of three ways.
About Localization
Free Up Developers to Work on Your Roadmap (And Go Global Faster)
Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
About Localization
Going Global with Mobile App Content
Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.
About Localization
Translation: A Reliable Recipe for Business Growth
Learn how to shape a translation strategy that suits your audience and elevates your business.
About Localization
How Localization Managers Can Keep The Whole Team Happy
For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
About Localization
21 Tips and Tricks for Improving your Translation Efficiency
Implement these key processes to improve your next translation project.
About Localization
Translation: What, Why, Who, Where, When and How
Download this eBook to learn why translation matters to your business.
About Localization
10 Ways to Measure Translation ROI
Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
About Localization
Want to Reduce Review? Help Your Translators Help You
Empower translators to do their best work for the highest quality outcome, everytime.
About Localization
The Total Economic Impact Of A Cloud Based Translation Management Platform
This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.
About Localization
5 Trends Shaping the Future of Global Marketing
Learn about the changes in the global landscape that are impacting businesses today.
About Localization
The Future of Global eCommerce
How retail brands are tailoring content and experiences to international audiences
About Localization
Translation Strategy is Growth Strategy
Achieving a more dominant global position through a better approach to global content.
About Localization
3 Ways Adding Languages Will Test Your Translation Strategy
Ensure your translation strategy is efficient and optimized for success by adding in new languages.
About Localization
Create an Optimal User Experience for Global Website Visitors
Create an Optimal User Experience for Global Website Visitors
About Localization
7 Symptoms of a Broken Translation Process
7 Symptoms of a broken translation process, and what each one could cost your business.
About Localization
The Translation Cost Category Most Companies Forget
The missing piece that causes costs to skyrocket.
About Localization
How Can Travel Brands Beat Translation Frustration? [Report]
To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
About Localization
Are You Leveraging All Your Website Translation Options?
With serveral different translation services to choose from, is your brand leveraging all of the resources available?
About Localization
ROI of Translation Tech: Where Do Brands See Big Results?
The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.
About Localization
Why Should Brands Offer Native Brand Experiences?
Native brand experiences put the focus on the consumer rather than the brand.
About Localization
Powering loyalty anywhere and revenue everywhere with technology.
Best practices for translating content in Adobe Experience Manager with Smartling.
About Localization
Seal of Biliteracy: Yet Another Reminder of Bilingual Marketing Potential
The Seal of Biliteracy is a good gesture - and a start in recognizing multilingual America.
About Localization
What’s the Value of Good Translation?
Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.
About Localization
Calculate the Value of Website Localization Services
From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.
About Localization
Where Global B2B Marketing Strategies and Customer Experience Intersect
Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.
About Localization
How to Survive When Your Translator Goes on Vacation
Buyers often think of translators as interchangeable. Here are some reasons why the opposite is true.
About Localization
Where Transcreation Ends and Localization Begins
How localization is more about function, less about form.
About Localization
Three Indicators of Customer-Centric Translation Software
Ways to know that translation software was built for customer needs.
About Localization
Ten Common Myths About Translation Quality
Many translation consumers resort to tactics that might seem logical to them, but can actually get in the way of ensuring the best translation quality.
About Localization
Seeking Quick ROI? There’s a Localized App for That
Localizing iPhone application text resulted in significantly more downloads – 128% more per country, in fact.
About Localization
CSA Research MarketFlex for Language-Oriented TMS
An analysis and evaluation of nine TMSes for potential buyers.
