About Localization

Thought leadership, blogs, eBooks and more. If you're just getting started with localization or are looking to optimize your process, this is a great starting point.
About Localization

Translation Isn't Blind: Help me convince my manager

“Translation” lives in different places from one company to the next. During our final episode of the series, learn how to reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
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Localized Content Marketing is How Brands Reach a Global Audience

Localization, through thoughtful translation, expands reach, and expanded reach drives revenue.
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Six Ways Transcreation Differs from Translation

Transcreation is about creating content that resonnates with a new audience.
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The Top 4 Considerations You Need to Think About Before Translating For a New Market

Just like with any initiative, translation is an investment that'll require some critical planning for success.
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Translation Isn't Blind: We translate because...

Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
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How to Automate Translation Quality Control and Move Content Faster

When quality is paramount but time is of the essence, automated quality checks keep content flowing.
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Teresa is Connecting the World Through Translation Even During a Pandemic

Even with her intepretation work going completely digital, Teresa has been finding her new normal.
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How to Determine the Value of Your Content for Translation

Maximize the value of each translation by implementing the right resources from the beginning.
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Translation Isn't Blind: Your perspective matters.

Every business takes a different approach to manage translation quality. During this episode of Translation Isn't Blind, our attendees shared their translation quality success stories. We discussed the themes behind each success and learning moment.
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Translation Isn't Blind: Does quality even matter anymore?

It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Learn how you can do both during this episode of Translation Isn't Blind.
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Website Language Selector Best Practices for a Simple User Experience

Make it easy for users to personalize their experience by selecting their preferred language for your website.
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Vanina Has Been Bonding With Her Family More than Ever Right Now

With the world closing, Vanina has been using this as a chance to spend even more time with her family.
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Building Customer Trust with Authentic Content

How brands can deliver authentic content that answers the questions their audience is asking.
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The Ultimate Guide to Maximizing Your Translation Value

Learn from Smartling Experts how your team can reduce spend and time on translation projects while still optimizing for quality.
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Selling in Uncertain Times

How a global strategy continues to be a competitive advantage for your brand.
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Translation Isn't Blind: Kill Internal Review or Optimize It?

There’s an ongoing appetite to debate the value of internally reviewing translation. Do you kill it, or optimize it? During this episode of Translation Isn't Blind, we dive into how you can optimize your process so that you can do a little bit of both.
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Successful Localization Starts at Content Creation

Lay the foundation of localization in the beginning stages of any new content project.
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Spotify's Wrapped Is an Amazing Brand Experience Using Your Data

Spotify created a compelling, visual experience to provide listeners a fun and in-depth look into how their musical taste has evolved
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Translation Isn't Blind: Navigating Global Crises

During the season premiere of Translation Isn't Blind, Kate Fitzgerald and Adrian Cohn covered the tools and resources you need to respond to crises and evolving situations as the world responds to COVID-19. View the episode on demand.
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How to Humanize Your Brand

Double-down on brand for triple-digit growth. View Smartling's session at RevGrowth Virtual Summit on-demand and learn how the conscious decision to market a B2B like a B2C enabled Smartling to realize 218% in service-line sales.
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Translation Isn't Blind: Pilot

We're bringing translation into focus during our new mini webinar series, Translation Isn't Blind. Meet your hosts, Kate and Adrian, and learn what topics we have in store during the premiere season!
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How One Translator Can't Wait to Start Exploring Again

Even in the mountains of Spain, Daniel and his wife are feeling the impacts of COVID-19
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Uniting Healthcare Professionals Globally to Fight COVID-19

Within3's online engagement platform enables healthcare organizations to collaborate with stakeholders around the world.
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Why Website Localization Remains an Advantage in 2020

Engage new audiences around the world by adapting your website to different cultural nuances and preferences.
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Stopping the Spread of COVID-19 with Portable Ultrasound

With just a smartphone and internet connection, the Butterfly iQ empowers doctors around the world to diagnose and monitor COVID-19 patients.
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Will Automated Content Creation Take Over?

AI and Machine Learning has made automated contenet creation possible, but human writers and translators will always be necessary.
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Visual Context: A Clearer View of Translations

Would you translate something without seeing how it looks? View this webinar recording and learn why visual context is essential in the translation process.
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Translation Will Help Keep The World Connected

By translating apps and experiences, brands enable communities and connections to grow even in a time of disruption.
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The 5 Biggest Benefits of a Cloud Translation Management System

Leveraging a Cloud TMS enables your brand to esablish an agile and robust translation process.
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Why We Need to Remove Opinions From Translation Review

Just like any writing, translation is an art, and the translator is the artist that makes subjective decisions within their writing.
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How to Localize Your Mobile App

If your product is cloud-based software, then your product is a global offering from day zero.
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Global Ready Webinar with Robert Rose

In this webinar we are joined by Robert Rose, founder of the Content Advisory, where he discusses a framework to supercharge growth with stellar content. 🚀
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How to Localize Your App's User Experience

As you plan and design your user experience, your brand should aim to build a platform that can adapt.
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Multilingual Chatbots Are the Key to In-Language Support

Brands can provide customers with live, in-language support with self-service and conversational chabots.
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What is Content Management?

With proper content management in place, your brand can develop an agile and efficient content engine.
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2020 Localization Industry Trends from Smartling

We expect to see a big push in Artifical Intelligence, Machine Translation and Transcreation coming sooner than we might think.
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The Biggest Challenges of Localization and How To Overcome Them

Wrangle some of the biggest challenges in localization with proper communication, planning and research.
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How to Leverage Multilingual SEO to Reach New Markets

By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.
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What is High Availability? Four 9's vs Three 9's

The difference between 99.99% and 99.9% may not seem like very much, but could cost your business a lot of time and money.
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Webinar: 10 Content Marketing Growth Hacks

Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
About Localization

Good Customer Service Starts With Speaking Your Customers' Language

How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
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What Is Globalization: How to Achieve Global Market Saturation

Globalization braces your company for growth and expansion, both significant qualifiers for potential shareholders and partnerships.
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Translation Context: How Context Leads to Better Translations

Context can make or break a project- it gives messages a home, an identity and clear descriptors.
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Translating Product Information: Why You Need to Integrate Your PIM With a TMS

Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.
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How To Translate User-Generated Content

Translating your user-generated content is one easy way to provide that authentic experience to all consumers, regardless of their native language or location.
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Critical Translation KPIs to Measure and Optimize Around

Leverage Key Performance Indicators to measure the efficiency of your translation process.
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How To Leverage Smartling For a Unified Strategy

Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
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Video Game Localization: How To Localize Your Video Game

Following part one of our Game Localization series, we cover the tactical steps to localizing your game.
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Webinar: Marie Kondo Your Localization Strategy

Learn the best practices and benefits of a centralized translation and localization strategy.
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Video Localization: The What, Why and How

Offering your video content in new languages means a wider audience to capture and engage.
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Video Game Localization: Adapting Video Games For Global Players

With more than 2.5 Billion players around the world, localization is your game's key to global success.
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What Is a CAT Tool? Translation Software Basics

CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.
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Internationalization vs Localization

Localization and internationalization enable brands to reach an entirely new audience by adapting their software, website or solution to a new target audience.
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Webinar: Global Campaigns, Local Relevance

Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
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Webinar: From Zero to Localization Hero

Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
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What Is Localization?

Localization is your brand's key to unlocking an entirely new revenue center. Here's everything you need to know.
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Translation Software 101: What Is Translation Software?

Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
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That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!

With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
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How to Enter the APAC Market: Tips for Asia-Pacific Localization

The APAC region is ripe with opportuntiy, but will require a unique approach to penetrate the market.
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10 Questions To Ask Your Language Service Provider For a Successful Partnership

Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.
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Six Best Practices for Communicating and Collaborating with Translators

Actively collaborating with translators will set your localization projects up for success from the start.
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What is the Localization Maturity Model, and How Do I Get to the Next Step?

Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
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How to Run a Translation Test to Evaluate Potential Language Service Providers

Here's how to run a translation test to ensure quality results before beginning your next localization project.
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How to Prioritize Content for Translation and Save Money

Brands should stagger content translation based on priority to help simplify localization efforts and save money.
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The Ugly Truth About Localization (and 3 tips that will make you successful)

Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
About Localization

Three Major Warning Signs You Waited Too Long to Buy a TMS

Feeling any of these major pain points? Then it might be time for a Translation Management System.
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How to Deliver a Personalized Experience with Localized Content

Brands can reach new users in regions and foster a personal connection with localized content.
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Translation Proxies Explained: The Power of The Global Delivery Network

Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.
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The Smartling Advantage

Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.
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Why Translators Should Adopt Cloud Translation

Cloud Translation Management Systems have revolutionized the entire translation process.
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What is Translation Memory, and why do you need it?

Leveraging Translation Memory will help cut translation costs while improving quality.
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10 Ways To Know Your Business is Ready For a Translation Management System

Some of the more common indicators that it might be time for your brand to adopt a TMS.
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Six Ways Smartling is Leveraging Artificial Intelligence Right Now

Smartling is actively leveraging Artificial Intelligence to make your translations even better.
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The Complete Guide to Scaling Your Business With a TMS

Planning on expanding your brand into new markets? Smartling has you covered.
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When to Use Machine Translation (Webinar)

With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
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Machine Translation in 2020

Machine translation has come a long way thanks to modern AI and machine learning. Neural Machine Translation has entered a new realm of usability and quality.
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Five Ways to Ramp Up Your Translation Quality

A closer look at how Smartling makes it easy to improve translation quality through the entire process.
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How Smartling Makes WordPress Translation Even Better

Smartling lets you translate WordPress content without ever leaving your familiar CMS.
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How Smartling Works

Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
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Tearing Down Industry Norms with Gabi Moore

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
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How Passion and Perspective Bring Language to Life

An interview with Oana, a freelance translator who lives in a small town near Toulouse, France.
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CSA Research: MarketFlex for Language-Oriented TMS

An analysis and evaluation of nine TMSes for potential buyers.
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CSA Research: Re-assessing Translation Proxy Solutions

Translation proxy software has earned its place in the pantheon of useful localization technology.
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How One Translator Uses Technology to Travel Back in Time

An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.
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Global Ready Success Kit: Your Guide to Optimizing the Way You Translate

A complete guide to help you navigate the common obstacles organizations face while expanding globally.
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What Cockatoos and Localization Have in Common

by Annette Obermeier, Sr. Director Global Marketing
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My dearest, Angelica

Why Hamilton’s comma put me on the edge of my seat
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Global Ready Success Kit 2019

A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.
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The Practical Benefits of Translation Job Automation

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
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What Does Global Internet Mean to Your Business?

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
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Translation vs Localization: How is Translation Different From Localization?

Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
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Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
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10 Tips to Improve Your Localization Strategy

With a proper localization strategy in place, your business can successful enter into new markets.
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Your Translation Is Ready, But Is The Quality Any Good?

Brands can leverage data analytics to ensure translation quality meets the right standard everytime.
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Localization: What It Really Means for Your Business

Localization drives your marketing strategy and business goals.
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Essential Guide to Effective Translation

Best practices for global content localization to grow your international markets
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Reflecting on Adobe Summit 2018: The Partner Experience

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
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What Can We Learn from Coca-Cola’s Global Marketing Success?

Coke remains an industry leader both in sales and marketing.
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Research Report: The Path to Localization Success

Catalyzing Growth and Revenue Opportunities with Content Localization
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Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.
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How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
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Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
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8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.
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Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
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Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
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Agile Translation: A Step by Step Guide

How to Apply Agile Principles To Rapidly Changing Translation Needs
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Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.
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Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
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Going Global with Mobile App Content

Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.
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Translation: A Reliable Recipe for Business Growth

Learn how to shape a translation strategy that suits your audience and elevates your business.
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How Localization Managers Can Keep The Whole Team Happy

For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
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Translation: What, Why, Who, Where, When and How

Download this eBook to learn why translation matters to your business.
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10 Ways to Measure Translation ROI

Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
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Want to Reduce Review? Help Your Translators Help You

Empower translators to do their best work for the highest quality outcome, everytime.
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The Total Economic Impact Of A Cloud Based Translation Management Platform

This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.
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5 Trends Shaping the Future of Global Marketing

Learn about the changes in the global landscape that are impacting businesses today.
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The Future of Global eCommerce

How retail brands are tailoring content and experiences to international audiences
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Translation Strategy is Growth Strategy

Achieving a more dominant global position through a better approach to global content.
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3 Ways Adding Languages Will Test Your Translation Strategy

Ensure your translation strategy is efficient and optimized for success by adding in new languages.
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7 Symptoms of a Broken Translation Process

7 Symptoms of a broken translation process, and what each one could cost your business.
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How Can Travel Brands Beat Translation Frustration? [Report]

To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
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Are You Leveraging All Your Website Translation Options?

With serveral different translation services to choose from, is your brand leveraging all of the resources available?
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ROI of Translation Tech: Where Do Brands See Big Results?

The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.
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Why Should Brands Offer Native Brand Experiences?

Native brand experiences put the focus on the consumer rather than the brand.
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Seal of Biliteracy: Yet Another Reminder of Bilingual Marketing Potential

The Seal of Biliteracy is a good gesture - and a start in recognizing multilingual America.
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What’s the Value of Good Translation?

Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.
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Calculate the Value of Website Localization Services

From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.
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Where Global B2B Marketing Strategies and Customer Experience Intersect

Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.
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How to Survive When Your Translator Goes on Vacation

Buyers often think of translators as interchangeable. Here are some reasons why the opposite is true.
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Where Transcreation Ends and Localization Begins

How localization is more about function, less about form.
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Three Indicators of Customer-Centric Translation Software

Ways to know that translation software was built for customer needs.
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Ten Common Myths About Translation Quality

Many translation consumers resort to tactics that might seem logical to them, but can actually get in the way of ensuring the best translation quality.
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Seeking Quick ROI? There’s a Localized App for That

Localizing iPhone application text resulted in significantly more downloads – 128% more per country, in fact.
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CSA Research MarketFlex for Language-Oriented TMS

An analysis and evaluation of nine TMSes for potential buyers.

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