About Localization

Translation Isn't Blind: We translate because...

Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
Today at Smartling

Get to Know Lesley, Smartling’s New Head of EMEA

I had the chance to get to know more about Lesley as she joins the Smartling team.
About Localization

Building Customer Trust with Authentic Content

How brands can deliver authentic content that answers the questions their audience is asking.
About Localization

Selling in Uncertain Times

How a global strategy continues to be a competitive advantage for your brand.
About Localization

Why Website Localization Remains an Advantage in 2020

Engage new audiences around the world by adapting your website to different cultural nuances and preferences.
Today at Smartling

Smartling Announces 2020 Global Ready Events

International, quarterly conferences bring together localization experts giving them space to create an irresistible experience for their audiences.

Smartling Draft Launch (Webinar)

With Andrew Saxe, VP of Product, and Jeremy Shankle, Principal Engineer
About Localization

Tearing Down Industry Norms with Gabi Moore

Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
About Localization

Global Ready Success Kit 2019

A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.
About Localization

Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
Customer Success


Mapping Out Growth With Localization
About Localization

Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
Customer Success


How Zendesk expanded its customer service innovations to 160 countries (and counting)
About Localization

Where Global B2B Marketing Strategies and Customer Experience Intersect

Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.

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