PALM SPRINGS, CA — October 22, 2019 — Smartling, the premier language translation company that established the Enterprise Translation Cloud category, today announces its new podcast, “Move the World with Words,” set to debut this week at the ATA 60th Annual Conference. The American Translators Association 60th Annual Conference is being held in Palm Springs, California at the Palm Springs Convention Center from October 23 to 26.
“Move the World with Words” has the same mission as that of the company’s recently released book by the same name, which was dedicated to understanding the stories of human translators that compliment Smartling’s technology. In addition to telling the stories of translators, not only those associated with Smartling, the podcast will also feature discussions with translators on how consumer trends vary between countries and how those trends impact localization. “Move the World with Words” will be hosted by Ani Obermeier, vice president of marketing, and Adrian Cohn, director of brand strategy and communications, and episodes will be available on Spotify, Apple podcasts, Stitcher and YouTube.
“So often translators, and the work they do, are overlooked. This podcast is another measure Smartling is taking to bridge the divide between the general consumer and the translators localizing products and content from their favorite brands,” said Adrian Cohn, director of brand strategy and communication for Smartling. “‘Move the World with Words’ is focused on telling translator’s stories and talking through relevant cultural topics that will benefit marketers, translators, localization managers and consumers alike.”
In an effort to further serve translators at ATA60, Smartling, a forward-thinking translation company, will be offering translators complimentary transportation in Teslas, a forward-thinking automobile company, from the airport to the Palm Springs Convention Center. Translators can sign up ahead of time or communicate with the Smartling team once they arrive at the airport to be picked up by Ani Obermeier or Adrian Cohn.
“Smartling makes me feel valued as a translator,” said Gabriela Ortiz, a translator regularly working for Smartling based in Argentina. "When the companies and brands I work with take the time to get to know me and my style of work, it helps me to deliver the best quality translation because I understand, on a more personal level, what the intended message is for the Argentinian market. I'm excited for Smartling to launch its new podcast because it is yet another way in which the company is demonstrating how much they value connecting translators with customers and promoting the value of our work."
As a Platinum Sponsor of ATA60, Smartling will be exhibiting at the conference, where it will be selling copies of its recently released coffee table book, Move the World with Words, and running a contest for translators with one exciting prize that promotes discovery and travel: a $3,000 trip. To become eligible for the contest, attendees have to stop by the Smartling booth and take a picture with the “Move the World with Words” with a Smartling employee to be eligible.
To learn more about Smartling’s presence at ATA60 or to book a meeting with a Smartling team member, please visit smartling.com/globalready/ata60.
Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the #1 rated Translation Management System. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Pinterest, Shopify, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.
Smartling Media Contact
Adrian K. Cohn
Head of Marketing