Consumer Web/Mobile

AI and Machine Learning has made automated contenet creation possible, but human writers and translators will always be necessary.

Localization done right should feel authentic and real to users.

Our tips for preparing omni-channel content in Braze for translation

If your product is cloud-based software, then your product is a global offering from day zero.

Localize down to the city and region level to meet the customer where they already are.

As you plan and design your user experience, your brand should aim to build a platform that can adapt.

The stats are clear: by not translating you are missing out on entirely new markets.

Brands can provide customers with live, in-language support with self-service and conversational chabots.

Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.

The APAC region is ripe with opportuntiy, but will require a unique approach to penetrate the market.

More users are searching for businesses and services without even touching a keyboard.

Localizing iPhone application text resulted in significantly more downloads – 128% more per country, in fact.