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Learn what a localization strategy is and the impact it can have on business results in foreign markets. Plus, get our 10-step process for localization success.
About Localization

How to create a localization strategy

Learn what a localization strategy is and the impact it can have on business results in foreign markets. Plus, get our 10-step process for localization success.
Product

What is AI translation software?

Discover what AI translation software is, how it differs from human translation services, and the top 6 software platforms to consider to improve website localization.
Optimize your translation workflow with or without internal review. Explore pros and cons, tips for efficient reviews, and how Smartling's solutions can streamline your process.
About Localization

Navigating efficiency: End internal review or keep it?

Optimize your translation workflow with or without internal review. Explore pros and cons, tips for efficient reviews, and how Smartling's solutions can streamline your process.
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About Localization

7 Key Tips for Better Financial Translation

In the market for financial translation services? Get an overview of 5 of the top providers, as well as tips on how to identify a reliable translation company.
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About Localization

How to Translate a Website Quickly and Effectively

Wondering how to translate your website? Let’s walk through the pros and cons of the top 3 methods: machine translation, human translation, and a mix of both!
A localized website can attract and convert customers from across the globe. But how do you get one? Learn how to hire the right website localization services.
About Localization

The right way to do website localization: A complete guide

Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
About Localization

AI-Powered Localization: Achieving Quality, Cost, and Speed Objectives

A dynamic business environment is challenging to navigate. But advances in Artificial Intelligence (AI) and Neural Machine Translation (NMT) make it easier than ever to do more with less, while achieving quality, cost, and speed.
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Customer Success

How ClassPass is Redefining Localization & Expanding User Research

Thanks to automation, the ‘Loc Manager’ role is evolving at ClassPass, incorporating more data analysis and research on user behavior to grow their non-English speaking user base. Watch the webinar to learn more!
Customer Success

How Canva Reached 30 Million Non-English Speaking Users

During this fireside chat Canva's localization team joins us to talk about their rapid global growth and mission to make design accessible.
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About Localization

​​9 Best Game Localization Services in 2022

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.
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About Localization

15 Tips to Boost App Downloads in New Markets

Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.
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About Localization

How Email Localization Drives ROI

Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.
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Customer Success

Q&A with Coinbase: Crypto Giant’s Secret to Successful Localization Strategy

This Q&A session with Michelle Wu, Senior Enterprise Localization Manager of Coinbase, answers your questions about Coinbase’s localization and translation processes and strategies.
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About Localization

8 Expert Tips for Effective Social Media Localization

Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.
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About Localization

Reaching a Global Audience With QR Codes

Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
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About Localization

SEO and Localization: A Few Best Practices

If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
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About Localization

The World’s Languages: Engage Your Customers With Localization

Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
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About Localization

Session Summary: Is There a Gold Standard for Translation Technology Stack?

Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
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About Localization

A Hybrid Translation Approach: Machine Translation Post Editing (MTPE)

Machine translation gives you a lightning-fast way to switch from one language to another. But it’s not perfect — that’s where post-editing comes in.
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About Localization

4 English-to-Arabic Translation Challenges and How to Solve Them

One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
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About Localization

The 4 Most Common International Business Strategies (+ Pros and Cons)

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization

The Global Marketer's Expectation of Localization Teams

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
Event on September 29, 2021 [sponsored]
About Localization

Now You’re Speakin’ My Language

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
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About Localization

Building a Global Strategy for Your Business

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.
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About Localization

The Thermometer Model and What It Means for Localization

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
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About Localization

What Is a Multi-Domestic Strategy? + 5 Examples

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
About Localization

The Ultimate Guide to Collaborative Translation

Forget spreadsheets—online collaborative translation tools like Smartling make it easier and more efficient for your teams to get localization work done.
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About Localization

What You Need to Know About Globalization and Localization

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
About Localization

How to Create Business Value With Terminology Management [Infographic]

Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
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Product

How to Scale Translation and Automate Workflows Seamlessly in Sanity Using Smartling Integration

Smartling integration for Sanity allows scaling content into multiple languages with fully automated translation process.
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About Localization

Game-Changing Benefits of Terminology Management System + How to Start One

Uwe Muegge, Head of Terminology, Global Business Marketing at Facebook shares insights on what terminology management system is, how game-changing it is to your organization, and how to jumpstart your terminology management initiative with little resource.
Why You Need a Localization Engineer
About Localization

Why You Need a Localization Engineer

Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.
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About Localization

Localization Project Managers: The Glue of the Localization Process

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
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About Localization

What is an International Strategy? + 5 Examples

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
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About Localization

The Ultimate Guide to Global Expansion

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
"Without this technology, I'd be spending a lot more time asking questions and looking things up than I would actually translating," Daniel adds. "After speaking with translators who have been doing this for forty plus years, the difference with modern translation is amazing. They used to have to receive documents by mail, translate them on a typewriter, then send them back via mail, so this is a massive change."
About Localization

Localization Services: What Do They Entail?

Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.
About Localization

What Is a Transnational Strategy? + 5 Examples

Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization

What Is Online Translation Management?

What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.
About Localization

Preparation is Key: The Six Steps to Prepare Your Source Content for Translations

Learn the 6 steps that will help you prepare your content for translations. Content that is well prepared for translation will have fewer errors. Learn the six most important things you can do to prepare your content for translation.
About Localization

How Data and Digital Infrastructure Drove 3x Growth in Demo Requests for Contentsquare

When it comes to digital marketing, the opportunities are endless. Contentsquare, knows this all too well. That's why they turned to their own analytics before rebuilding their new website with KPS3 and Smartling. The result? 3x Growth in Demo Requests.
About Localization

Localizing eCommerce Content in the 2020s

eCommerce is no longer just about the product. It's about the content. During this webinar, learn how to apply consumer data to better reach your end-user in any language
About Localization

Translation Isn't Blind: Help me convince my manager

“Translation” lives in different places from one company to the next. During our final episode of the series, learn how to reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
About Localization

The Top 4 Considerations You Need to Think About Before Translating For a New Market

Just like with any initiative, translation is an investment that'll require some critical planning for success.
About Localization

Translation Isn't Blind: We translate because...

Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
About Localization

Translation Isn't Blind: Your perspective matters.

Every business takes a different approach to manage translation quality. During this episode of Translation Isn't Blind, our attendees shared their translation quality success stories. We discussed the themes behind each success and learning moment.
About Localization

Translation Isn't Blind: Does quality even matter anymore?

It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Learn how you can do both during this episode of Translation Isn't Blind.
Smartling: The Ultimate Guide to Maximizing Your Translation Value eBook
About Localization

The Ultimate Guide to Maximizing Your Translation Value

Learn from Smartling Experts how your team can reduce spend and time on translation projects while still optimizing for quality.
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About Localization

How to Leverage Multilingual SEO to Reach New Markets

By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.
About Localization

Good Customer Service Starts With Speaking Your Customers' Language

How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
About Localization

Critical Translation KPIs to Measure and Optimize Around

Leverage Key Performance Indicators to measure the efficiency of your translation process.
About Localization

Six Best Practices for Communicating and Collaborating with Translators

Actively collaborating with translators will set your localization projects up for success from the start.
About Localization

What is the Localization Maturity Model, and How Do I Get to the Next Step?

Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
Product

Smartling's Quick Guide To Updating Your Linguistic Assets

Brands should strive to keep their linguistic assets updated to help enable translators to create high quality content.
Product

How Smartling Enables Your Brand To Get Content To Market 50% Faster with Dynamic Workflows

Dynamic workflows enable brands to avoid content bottlenecks and spend less time on project management.
About Localization

How to Prioritize Content for Translation and Save Money

Brands should stagger content translation based on priority to help simplify localization efforts and save money.
About Localization

How to Deliver a Personalized Experience with Localized Content

Brands can reach new users in regions and foster a personal connection with localized content.
About Localization

When to Use Machine Translation (Webinar)

With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
About Localization

Five Ways to Ramp Up Your Translation Quality

A closer look at how Smartling makes it easy to improve translation quality through the entire process.
Get the latest in localization research and trends.
About Localization

Global Ready Success Kit: Your Guide to Optimizing the Way You Translate

A complete guide to help you navigate the common obstacles organizations face while expanding globally.
About Localization

The Practical Benefits of Translation Job Automation

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
Get the latest in localization research and trends.
About Localization

Essential Guide to Effective Translation

Best practices for global content localization to grow your international markets
Smartling webinars. Learn best practices for localization from the experts.
Product

InDepth Webinar: Visual Context

Learn more about the benefits of Smartling's Visual Context
Smartling webinars. Learn best practices for localization from the experts.
Product

InDepth Webinar: Workflows

Smartling enables you to easily program translation workflows.
Smartling webinars. Learn best practices for localization from the experts.
Product

InDepth Webinar: Translation Memory Management

Smartling enables you to easily manage translation memories.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
Get the latest in localization research and trends.
About Localization

Agile Translation: A Step by Step Guide

How to Apply Agile Principles To Rapidly Changing Translation Needs
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Localization Managers Can Keep The Whole Team Happy

For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
Get the latest in localization research and trends.
About Localization

10 Ways to Measure Translation ROI

Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

3 Ways Adding Languages Will Test Your Translation Strategy

Ensure your translation strategy is efficient and optimized for success by adding in new languages.
Get the latest in localization research and trends.
About Localization

7 Symptoms of a Broken Translation Process

7 Symptoms of a broken translation process, and what each one could cost your business.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Can Travel Brands Beat Translation Frustration? [Report]

To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Where Global B2B Marketing Strategies and Customer Experience Intersect

Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.