Optimize

Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.

Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.

Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.

This Q&A session with Michelle Wu, Senior Enterprise Localization Manager of Coinbase, answers your questions about Coinbase’s localization and translation processes and strategies.

Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.

Wondering how to find trustworthy financial translation services? Here’s what to know about choosing one and translating financial documents accurately.

Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.

If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.

Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.

Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.

Machine translation gives you a lightning-fast way to switch from one language to another. But it’s not perfect — that’s where post-editing comes in.

Localization is about making your website feel like it was built for your customers, no matter where they are in the world. Here’s everything you need to know about how to find (and hire) website localization services to make that happen.

One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.

There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.

Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.

Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.

Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.

Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.

Forget spreadsheets—online collaborative translation tools like Smartling make it easier and more efficient for your teams to get localization work done.

To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.

Ready to translate your website into multiple languages? You can choose from three types of translation: Machine translation, professional translators, or localization software. We’ll walk through the pros and cons of each.

Smartling integration for Sanity allows scaling content into multiple languages with fully automated translation process.

Uwe Muegge, Head of Terminology, Global Business Marketing at Facebook shares insights on what terminology management system is, how game-changing it is to your organization, and how to jumpstart your terminology management initiative with little resource.

Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.

Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.

The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.

Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.

Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.

Transnational strategies for global expansion combine the best of global integration with local responsiveness.

What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.

Learn the 6 steps that will help you prepare your content for translations. Content that is well prepared for translation will have fewer errors. Learn the six most important things you can do to prepare your content for translation.

Just like with any initiative, translation is an investment that'll require some critical planning for success.

Learn the four most common use cases for Dynamic Workflows - all implemented and used by Smartling customers.

By implementing proper multilingual SEO techniques, brands can ensure that users find content in their native language.

How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.

Leverage Key Performance Indicators to measure the efficiency of your translation process.

Brands should strive to keep their linguistic assets updated to help enable translators to create high quality content.

Dynamic workflows enable brands to avoid content bottlenecks and spend less time on project management.

Extend your team with Managed Services to meet demanding business goals.

Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.

Actively collaborating with translators will set your localization projects up for success from the start.

Brands should stagger content translation based on priority to help simplify localization efforts and save money.

Brands can reach new users in regions and foster a personal connection with localized content.

How to draft your source content with translation in mind.

Smartling is actively leveraging Artificial Intelligence to make your translations even better.

A closer look at how Smartling makes it easy to improve translation quality through the entire process.

By Kevin Cohn, SVP of Operations at Smartling (2014-2018)

Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.

With a proper localization strategy in place, your business can successful enter into new markets.

When the process itself becomes more efficient, you should see improvement across all areas.

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.

The translation technology company you select will ultimately dictate the rate and extent of your success.

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.

For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.

Ensure your translation strategy is efficient and optimized for success by adding in new languages.

To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.

Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.