Smartling’s Nataly Kelly Named Direct Marketing News 40 Under 40 Award Winner for 2014

July 22nd, 2014


NEW YORK – July 22, 2014 – Smartling today announced that VP of Marketing Nataly Kelly has been recognized by Direct Marketing News as a 40 Under 40 award winner for 2014. This annual awards program recognizes young, standout marketers whose work has already left an indelible mark on their organizations, clients and the industry as a whole.

Direct Marketing News 40 Under 40 award winners have launched and led initiatives that have helped to significantly grow their companies; devised creative and strategic plans that have made major impacts on their clients’ businesses; and influenced the industry in numerous ways—from reinventing marketing strategy, to advancing measurement, hatching new technologies, and much more.

Nataly has made a significant impact on marketing at Smartling, provider of the translation software platform for globally-minded, technology-driven businesses, since joining the company in April 2013. Over the past year, Nataly has developed an advocate marketing demand generation channel, created a world-class team of content and digital marketing experts, and improved organic search rankings through the delivery of high-quality content and a newly launched corporate website. She consistently develops new methods in support of marketing efforts, such as measuring global content ROI to assist marketers with strategic investment decisions, and shares expertise on global content marketing, particularly with regard to transcreation, translation and multilingual content.

In addition to being a marketing sensation at Smartling, Nataly is a noted translation industry expert, author, interpreter, translator, consultant and overall thought leader. Her research and views are often cited in major media outlets such as Bloomberg BusinessWeek, Fast Company, the New York Times and the Wall Street Journal, and she’s a guest blogger for publications including Harvard Business Review and the Huffington Post. Nataly is a familiar face on the marketing and linguistics conference circuits, and she’s appeared on more than 20 radio talk shows to discuss a variety of global marketing and translation topics. Her latest book, “Found in Translation,” which helps marketers understand the importance of representing their brands as they move across language and geography borders, is now in its fifth printing with Penguin USA/Random House.

“Being recognized by Direct Marketing News as a 40 Under 40 winner validates Nataly’s continued efforts to make a significant impact on global marketing, especially in the software industry,” said Jack Welde, Smartling founder and CEO. “We’re honored to see Nataly included among such a talented and accomplished group of marketers, as she continues to lead and influence positive change in the B2B software marketing community.”

Direct Marketing News will host an awards ceremony to honor the 2014 40 Under 40 winners on Tuesday, September 30 at the Dream Downtown hotel in New York. For the complete list of winners, go to For more information about Nataly, visit