Smartling Announces European Customer Award Program Winners

March 26th, 2018


SAP, TNT and IHG Recognized for Exceptional Localization Initiatives Leveraging Smartling Translation Technology and Expertise

NEW YORK– March 26, 2018 – Smartling, a translation technology innovator, today announced its European Customer Awards program winners. The awards presentation capped off the Smartling Global Ready annual conference March 22 in London, bringing together Smartling executives, customers, partners, and industry influencers.

Multinational business software vendor SAP was awarded the Collaboration Rockstar Award for the company’s extensive scope of localization efforts and its multi-faceted use of the Smartling platform, robust integration via four pre-built Smartling connectors and the company’s internally developed API.

TNT garnered the Quality Rockstar Award for its pioneering usage of the Dynamic Quality Evaluation Framework (DQF) integration in the Smartling platform to streamline translation content quality assessment. TNT uses the DQF integration today to support a growing number of projects and the TNT collaboration has contributed significantly to improving Smartling’s DQF solution enhancements.

InterContinental Hotels Group (IHG) was presented with the Partnership Rockstar Award for its use of Smartling’s technology, which has allowed IHG to expand its booking engine internationally. IHG continues to be a true localization partner, leveraging Smartling expertise through strategic consulting and embracing Smartling as an extension of its internal team and translation technology vendor of choice.

“Congratulations to our European Customer Award winners for their efforts that are defining new technology-enabled translation and localization to driving global growth,” said Jack Welde, Smartling co-founder and CEO. “We are appreciative of all our valued customers for their excellence and innovation, which inspire us and inform our vision to support best-practice localization strategies.”

About Smartling Smartling helps ambitious brands access more markets, deliver better user experiences, and build stronger relationships by transforming the way content is created and consumed around the world. Our translation software and services prioritize process automation and intelligent collaboration so companies can quickly and cost-effectively localize websites, apps, and documents with minimal IT involvement. The company recently launched a machine-learning approach to measuring translation quality across localized content, the first of its kind in the language translation industry.

Customers include InterContinental Hotels Group, Hootsuite, Pinterest, SurveyMonkey, and hundreds more. Smartling offers multiple pricing plans enabling more flexibility and control over translation costs. For more information, please visit or contact us at or 1.866.707.6278.

Media Contacts Lori Leavey (Lutz PR for Smartling) 949.280.1203