Smartling Announces Translation Connector for SAP hybris Commerce Solution

October 29th, 2015


Smartling’s Global Fluency Platform enables fast, efficient and affordable translation directly within SAP hybris Commerce, helping customers drive global growth.

NEW YORK – October 29, 2015Smartling today announced the immediate availability of its Translation Connector for SAP® hybris® Commerce. With this new offering, users can more seamlessly connect to Smartling’s Global Fluency Platform from within the SAP hybris Commerce solution to submit content for translation and localization to be fulfilled by their preferred language service providers. The resulting high-quality multilingual content enables organizations to provide localized digital experiences that improve customer acquisition and retention while driving global growth.

“Many Fortune 500 companies turn to SAP customer engagement solutions to improve the customer experience at every touchpoint,” said Andrew Saxe, vice president of products at Smartling. “These organizations understand that speaking their customers’ language is a critical part of delivering the ultimate user experience, and our Translation Connector for SAP hybris Commerce enables them to easily, efficiently and cost-effectively create content that supports their global customer engagement and growth goals.”

The Translation Connector for SAP hybris Commerce is supported by Smartling’s membership in the SAP PartnerEdge® program and hybris Extend. The hybris Extend partner program from hybris, an SAP company, is an online integration marketplace giving customers access to best-of-breed applications, extensions and network services developed by hybris partners – all of which are optimized to work with the SAP hybris Commerce solution. Benefits of Smartling’s Translation Connector for SAP hybris Commerce include:

  • Complete automation of the translation process – From content submission to completion, the entire translation process is automated through a simple, non-technical interface. Content in need of translation is automatically collected in Smartling’s translation management system and sent through fully customizable workflows. Once reviewed and complete, the content automatically appears on localized websites.
  • Ultimate flexibility that e-commerce sites require – Translation for e-commerce sites can be challenging. Content often falls into different categories, and different assets require different turnaround times. The Translation Connector for SAP hybris Commerce enables organizations to select any translation methods and resources, in any combination, to best suit their needs and budget.
  • Control and visibility into translation project management – Users can more easily monitor the activity and progress of translation projects to maintain complete control over the management process.
  • “In-context” translation for high-quality multilingual content – Smartling’s unique “in-context” translation interface enables translation resources to work in the layout of the user’s store experience to help ensure content quality and accuracy from the start.

Smartling’s technology is transforming the way global content is created and managed, enabling companies to quickly enter new markets and create native brand experiences that successfully engage local prospects and customers. The Translation Connector for SAP hybris Commerce is the latest addition to a growing suite of Enterprise Platform Connectors Smartling offers, including Adobe Experience Manager (AEM), HubSpot and Sitecore – all built on Smartling’s restful API.

For more information about Smartling’s Translation Connector for SAP hybris Commerce, go to: To learn more about Smartling, please visit:

About Smartling

Smartling uses technology to transform the way content is created and consumed around the world. Smartling’s Global Fluency Platform helps brands access new markets, more customers and greater value. The Global Fluency Platform enables ambitious brands to achieve a more dominant global position. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, visit


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Media Contact: Jackie Gerbus Davies Murphy Group 508-479-2786