Smartling Appoints Judd Marcello as VP of Marketing

February 20th, 2015


Technology industry veteran and former Salesforce/ExactTarget executive to lead the company’s demand generation, brand development and global market awareness efforts

NEW YORK – February 18, 2015Smartling today announced the appointment of Judd Marcello as the company’s vice president of marketing. In this role, Marcello will lead Smartling’s demand generation, brand development and global market awareness initiatives, as the company intensifies its focus on accelerating growth and extending its automated, cloud-based translation management system to new markets around the world.

Marcello is a seasoned sales and marketing leader with more than 20 years of experience working at some of the world’s biggest technology and consumer brands. Throughout his career, Marcello has gained extensive experience in developing revenue and new market growth strategies, demand generation, acquisition/retention strategies, data-driven marketing, as well as product and brand marketing.

“Judd’s marketing experience with major enterprise technology and Software-as-a-Service brands in the U.S., Australia and Europe make him well suited for the job of driving Smartling’s global growth, adoption and awareness,” said Jack Welde, Smartling’s co-founder and CEO. “Because of his deep industry knowledge, strong leadership skills and proven track record of success, I’m confident that he’ll make an immediate impact on our business and corporate culture.”

Prior to joining Smartling, Marcello was the senior director of marketing EMEA for Salesforce Marketing Cloud. Previously, he was director of marketing EMEA for ExactTarget, prior to its acquisition by Salesforce. Before that, Marcello was director of marketing and public relations EMEA at eBay Enterprise Marketing Solutions. He’s also held demand generation and brand marketing roles at companies such as Black & Decker, Canon Australia, Nestlé and Welch’s.

To learn more about Smartling, please visit:

About Smartling Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands that rely on Smartling to launch and manage localized multilingual websites and applications include Foursquare, GoPro, HotelTonight, Path, Pinterest, Shutterstock, Spotify, SurveyMonkey, Vimeo and more. The Smartling platform currently serves billions of page views per month in more than 100 languages across the globe.

Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, Harmony Partners, ICONIQ Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.


Media Contact: Jackie Gerbus Davies Murphy Group 508-479-2786