New language translation capabilities add support for more types of content in Yext Knowledge Engine™ to help companies boost brand awareness and increase sales
NEW YORK – August 16, 2017 – Smartling, a translation technology and service innovator, has deepened the integration of its Translation Management Platform with the Yext Knowledge Engine through a Smartling app in the Yext App Directory, enabling businesses to translate and localize their online listings seamlessly, from basic business information to deep content like promotions and product information across the web.
Yext, the digital knowledge management pioneer, helps companies in retail, hospitality, healthcare, and other industries boost brand awareness, drive foot traffic and increase sales. Smartling’s Translation Management Platform combines business process automation with professional translators and integrates seamlessly with leading technology platforms, streamlining the language translation management process.
“As businesses expand, marketers are tasked with maintaining targeted content across many geographies.” said Matt DeLoca, VP of Channels and Alliances for Smartling. “Translating content for local customers is often time-consuming and if done poorly, puts brands at risk of alienating their customers. Smartling and Yext have joined forces to provide a powerful solution that automates translation of digital knowledge already stored in Yext. Our new integration allows Yext customers to translate their listings into any language while maintaining control over speed, quality and cost.”
“Brands today increasingly live in places other than a company’s website, from Google and Facebook to maps and voice search, and this has made it more important than ever for businesses to ensure their digital knowledge is authentic and localized everywhere consumers engage with it,” said Marc Ferrentino, Chief Strategy Officer of Yext. “The Smartling app in the Yext App Directory streamlines the process of translating this essential business information for markets around the globe.”
Smartling’s integration enables Yext customers to bridge the content creation and translation processes without the need for developer support. With Smartling, Yext customers can translate and publish new content as soon as it’s ready, eliminating copy/pasting with automated import and export of content, and easy access to a global network of professional translators.
The Smartling app is available in the Yext App Directory, which integrates digital knowledge seamlessly throughout an organization, creating opportunities for growth and time-saving efficiencies with apps for many leading companies, including HubSpot, Domo, and Zendesk.