Smartling Reports its Best Year Yet

Fastest-growing translation technology company experiences strong fourth quarter, underscored by 55 percent quarter-over-quarter bookings growthFebruary 4th, 2016


NEW YORK – February 4, 2016 – Smartling today announced that 2015 was the most successful year in company history. The fastest-growing translation technology company closed out the year with a stellar Q4, driven by a 55 percent increase in quarter-over-quarter bookings growth.

Smartling now serves six of the top 10 software companies, two of the top three global hotel chains, two of the top three major airlines, and five of the top eight fashion/apparel brands.

Smartling’s Global Fluency Platform is transforming the way global content is created, consumed and managed. The company helps the world’s most ambitious brands access new markets, more customers and greater revenue by creating native brand experiences that successfully engage local prospects and customers.

“Organizations are increasingly doing business beyond their home market, and consequently, there has never been a greater need to personalize customer engagement for audiences around the world,” said Jack Welde, Smartling’s Co-Founder and CEO. “We help our customers achieve a more competitive global position through localized content and native brand experiences that resonate in every language, all cultures and any market. Our success over the last few years is a testament to our industry-leading technology, dedicated employees and unwavering devotion to helping our customers transform their global content strategy into a proven growth strategy. And 2016 is already shaping up to be another big year for our company.”

Agile Translation Management In 2015, Smartling greatly strengthened its suite of Enterprise Platform Connectors, demonstrating a continued commitment to providing its customers with a complete end-to-end global content solution. The company’s connectors seamlessly integrate translation into leading content management systems, eCommerce platforms, eMarketing solutions and source code repositories.

Q4 additions to Smartling’s connector portfolio include the Translation Connector for SAP® hybris® Commerce and a certified LINK cartridge for Demandware. Both solutions enable users to connect to Smartling’s Global Fluency Platform to facilitate translation and localization processes without leaving the familiar SAP and Demandware environments. These latest offerings join a number of integrations in Smartling’s connector ecosystem, including Adobe Experience Manager (AEM), Sitecore and Drupal™/Acquia® – all built on Smartling’s comprehensive API.

Recognition for Hyper-Growth and Industry Impact In November, Smartling placed No. 132 on Deloitte’s 2015 Technology Fast 500™, an annual ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. The 2015 award winners were selected based on percentage fiscal year revenue growth from 2011-2014, in which Smartling achieved an impressive growth rate of 645 percent. Also in the quarter, Smartling was named to EContent magazine’s EContent 100, an annual listing of the companies that matter most in the digital content industry.

Leadership Team Development Smartling also made several strategic personnel moves in Q4 to strengthen its already solid leadership team. Chris Masino was hired as the company’s Senior Vice President of Worldwide Sales. In this role, Masino is tasked with driving global business in both new and existing markets.

Masino is a seasoned sales executive with more than 20 years of experience helping companies transform the way they reach global markets. Throughout his career, he has established a proven track record of building and leading high-performance sales teams at both startups and large enterprises. Masino joins Smartling from Jive Software, where he served as the SVP of Worldwide Sales and Operations.

“We were looking for an experienced and accomplished sales leader to support our continued hyper-growth in 2016. Chris demonstrated an unsurpassed knowledge of the enterprise software sales market, and in combination with his proven success building world-class sales organizations, he was the ideal candidate to fill this demanding role,” commented Welde.

Also in Q4, Andrew Saxe, who was the third Smartling employee to join from eMusic, was promoted to Vice President of Product. Saxe is tasked with defining the company’s product strategy and executing on its product roadmap.

To learn more about Smartling, please visit:

About Smartling Smartling’s content solution helps brands gain a more competitive global position by transforming the way their content is created and consumed around the world. Smartling’s technology, the Global Fluency Platform, helps brands access new markets, more customers and greater value. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, please visit:

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