Smartling to Co-Present with Customers Pinterest, HotelTonight, IMVU and Pocket at Upcoming Localization Conferences

October 27th, 2014


NEW YORK – October 27, 2014 – Smartling today announced that several of its customers and fellow thought leaders will co-present with the software firm at the 2014 TAUS Annual Conference and Localization World Vancouver 2014, two co-located events for globally-minded, technology-driven businesses and translation providers. On Thursday, Oct. 30, Alison Toon, Smartling’s senior director of new markets, will moderate a panel at Localization World featuring Smartling customers Pinterest, HotelTonight and Pocket, titled “Going Global at High Speed: How Modern Brands Are Leapfrogging the Localization Learning Curve.” The panel of Smartling customers will discuss how they are going global fast with advanced, streamlined technology-driven localization and internationalization processes.

On Monday, Oct. 27 at the TAUS Annual Conference, Smartling customer and leading 3D social network IMVU will participate in a panel discussion titled “Power of the End User,” which will explore how end users can engage in translation and localization via cloud computing, social media and collaboration tools. Alison Toon will participate in a separate panel, “Translation Quality in a Personalized World,” in which panelists will define varying quality levels and discuss different benchmarking methods, as well as share best practices on offering the optimal level of quality while staying within budget.

Also on Oct. 27, Kevin Cohn, Smartling’s senior director of product marketing, will participate in a panel titled “Interoperability: The TAUS Translation API.” In this session, members of the TAUS Translation API working group will meet with industry stakeholders to discuss use cases and implementation requirements of a common industry translation API.

On Wednesday, Oct. 29, Toon will present on “context and quality in the translation workflow” at the TAUS Quality Evaluation Summit, a Localization World Vancouver pre-conference workshop focused on benchmarking, monetizing, teaching and integrating translation quality.

The TAUS Annual Conference, a marketplace of ideas for innovation, automation and collaboration within the global translation industry, runs from Oct. 27th to the 28th at the Fairmont Hotel Vancouver in British Columbia. Localization World Vancouver kicks off on Oct. 29 at the Vancouver Convention Centre. The conference, which is produced by MultiLingual Computing, Inc. and The Localization Institute, brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture to provide a locally relevant experience to customers in a particular region.

To learn more about Smartling’s participation at Localization World Vancouver, stop by booth No. 312 at the show, or go to: For more information about Smartling’s presence at the TAUS Annual Conference, please visit:

About Smartling Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management systems, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands that rely on Smartling to launch and manage localized multilingual websites and applications include Foursquare, GoPro, HotelTonight, Path, Pinterest, Shutterstock, Spotify, SurveyMonkey, Vimeo and more. The Smartling platform currently serves billions of page views per month in more than 100 languages across the globe.

Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, Harmony Partners, ICONIQ Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.

Contact: Jackie Gerbus Davies Murphy Group +1 508-479-2786