Technology for Marketing & eCommerce Expo 2019

September 25th 2019 – September 26th 2019It’s our first year taking part and we’ve found a lot of reasons to attend. This event brings together both Technology for Marketing and the eCommerce Expo. With lots to see and do at this event we’ve included some of our highlights here.

Smartling booth at Locworld 2019

eCommerce Localisation: From cart to casa

Centralise eCommerce translation for your digital storefront across devices and platforms.

Connect in the moment.

Consumers worldwide are on the lookout for personalised experiences on every device, and, naturally, in their language.

Translate tomorrow today

Future-proof your translation strategy. Skill up on translation, walk away with tactical guidance, and be part of a movement with Smartling to elevate the profile of an industry.

Our Highlights

Here's what we won't be missing on 25 and 26 September

25 Sep - 11:30

What does it take to put the international customer first?

Bianca Mercer, Director of eCommerce - Smythson of Bond Street

Cross Border Theatre

Ok so we have to admit we picked our booth location for a reason. We are a little obsessed with the Cross Boarder Theatre line-up and are definitely looking forward to this talk. Putting the international customer first, understanding the local nuances and the challenges of bad translations.. Preach Bianca 🙌

26 Sep - 11:30

Cross-border ecommerce success: The key steps for effective international expansion

Neil Kuschel, CEO Europe - Global-e

Cross Border Theatre

Now we’re talking! This session is led by Neil Kuschel, CEO Europe - Global-e.

Localisation and the ability to easily adjust to changes in regulation and customer preferences worldwide are the key drivers to surmounting cross-border ecommerce obstacles and boosting international online sales. This panel will focus on how online retailers and brands can experience global growth and maximise international revenues in a cost-effective and risk-free manner, while achieving great ROI.

Count us in.

25 Sep - 10:05

What is the Formula of Innovation? How can traditional retailers implement lessons learned from giants of Silicon Valley to enhance digital strategies

Angela Cearns, Chief eCommerce Officer and General Manager - Pizza Hut International

Keynote Theatre

Ok, let’s take a wander over to the keynote stage now and see what’s happening here. What can we learn from giants like Amazon, Google or Uber? We'll hear directly from the Chief eCommerce Officer at the giant that is Pizza Hut International.

26 Sep - 14:15

Discoverable, Shareable, & Memorable - How to Uncover Your Personal Brand and Learn to Tell a Better Story

Mel Carson, Founder & CEO - Delightful Communications

Keynote Theatre

Something a bit different here - this one’s a little “me time”.

Your personal brand is out there whether you own it or not. In this session, Mel Carson will take you on an actionable journey to uncover your personal brand, establish your professional purpose, and help you shape a story for yourself that lays out your wisdom and expertise for all to see and learn from. You’ll get practical advice to help you make the very best impression both online and in person and understand how to put your best foot forward in creating a professional legacy to be proud of.

26 Sep - 11:25

How to capitalise on the explosion of 'Stories' and mobile micro-formats


Content & Social Strategies Theatre

We hear it every day from our clients and prospects... The challenges of dealing with the mass volumes of content. Are we reaping our best ROI from our content investments? What more can we be doing? It’s a question marketers are asking everyday. In this panel we’ll hear it from the horse's mouth as four content creators take to the panel.

Visit the Smartling Booth

Join us at Booth M60. Book a specific time that fits your schedule with a Smartling expert or simply stop by to pick up some Smartling goodies and grab a coffee with a member of our team.

Here is a list of reasons why the Smartling booth will be the place to be on the 25 and 26 September:

Games and fun - we’ve been known to give away prizes such as headphones, vouchers and technology… what will it be this time? Take home one of our awesome prizes by participating in our on-site games. 🎁

Who doesn’t have a penchant for collecting branded goodies at events? Maybe you REALLY REALLY need another bottle opener, maybe you just can’t resist a good branded mug or what about the latest phone holder craze? Well, do we have goodies for you! Booth M60 - you brand junkie you!

Are you looking for a new language service provider? As part of our Move The World With Words campaign we have an exclusive offer to all event attendees. It’s simple.. Talk to us and you get $500 worth of language services. 🤑

Not only that but we have a limited volume of our new Move The World With Words book to give away - but you better quick. 🏃

Yep it’s all fun and games on booth M60 but for those of you dying to learn more, the Smartling team will be hosting regularly scheduled demonstrations of the platform ALL DAY! With over 4,300 deployments last year, 19 new services launched and the release of our new editions we have lots to sing and dance about! 💃

Meet The Team

Alan Fitzgerald

Alan Fitzgerald

Director of Sales, EMEA

Partial to all things SaaS, localisation and music. Will talk to anyone about any three of those topics. Let's chat.

Louise Day

Louise Day

Marketing Executive

Been working at Smartling 3 years and I hold the key to all that event swag. I also have a stock of inflatable unicorns. Want one? Let me know.

Adam Bye

Adam Bye

Sales Director, EMEA

I work with some of the world's leading eCommerce brands to deliver their digital transformation in the age of the customer. Let me know if I can help your brand.

Stephen Shannon

Stephen Shannon

Business Development Representative

They call me the "events guy" because I love meeting people face to face and helping them find their perfect localisation and translation solution. Want to meet?