From the Ground Up: Building a Localization Team
Building a strong team is an ever-evolving journey, not simply a destination.
Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team from the ground up. Building a team takes more than just hiring a few people – it also requires the foundation of a strong and unique culture of a team that fits within a company. In today’s remote world, it’s more important than ever that teams embody shared values to create a safe space for collaboration, efficiency, and psychological safety.
Hristina will share her experience of doubling her team’s size during the pandemic, their growth path, and how they managed everything across three different countries. This session will dig into the ways Hristina conducts team check-ups, decides who to hire (generalists, specialists, senior, entry-level, etc.), identifies the team’s characteristics and gaps, and more.
This workshop identifies:
- How to identify the roles your team needs
- Key elements for successful on-boarding
- Importance of team spirit and collaboration
- Ways your team can learn and grow together
- Tips for managers and leaders
Featured Speakers
Hristina Racheva
Localization Career Coach
Hristina started her career as a translator within the European institutions but quickly realised that as much as she loved languages she didn’t enjoy translating. She got her first role in localisation at Google and later joined Skyscanner where she’s currently Head of Localisation. She offers localisation consulting, supporting organisations at the beginning of their localisation journey and also teaches her signature course “International User Experience” at UX bootcamps and workshops.
Looking back at her career trajectory, she realised that what helped her succeed and grow was her endless curiosity, continuous learning and building relationships in the industry. Having found the right formula, she recently started offering career consulting to support aspiring and ambitious professionals grow and achieve the career they envision.
About Hristina Racheva
Hristina started her career as a translator within the European institutions but quickly realised that as much as she loved languages she didn’t enjoy translating. She got her first role in localisation at Google and later joined Skyscanner where she’s currently Head of Localisation. She offers localisation consulting, supporting organisations at the beginning of their localisation journey and also teaches her signature course “International User Experience” at UX bootcamps and workshops.
Looking back at her career trajectory, she realised that what helped her succeed and grow was her endless curiosity, continuous learning and building relationships in the industry. Having found the right formula, she recently started offering career consulting to support aspiring and ambitious professionals grow and achieve the career they envision. Connect with Hristina on LinkedIn or visit her website.
About Smartling
Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the #1 rated Translation Management System. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Pinterest, Shopify, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.
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