How Pinterest Centralized Content Management and Localization
Using the Smartling and Contentful connector, learn how Pinterest successfully launched their biggest business-user campaign of the year.
It’s not about what happened last year, or what trends might happen this year, but rather, a window into the future. Pinterest Predicts, Pinterest’s not-yet-trending report, is a place to see the emerging trends first. This campaign gives creators and businesses around the globe an inside look at fast-growing trends so they can continue delivering cutting-edge products and aesthetics for customers in 2022.
If it sounds like a big undertaking to create, manage, and localize content for real-time distribution, it is. That’s why Pinterest turned to Contentful and Smartling.
Pinterest Predicts leveraged Contentful’s content management system with Smartling’s localization integration to create and localize pages and curated insights for their multilingual business-user base.
This interactive webinar looks at how the integration of Contentful and Smartling enabled Pinterest to achieve the following wins:
- Launched 35 unique trend pages in 11 locales
- Completely centralized workflows and streamline efforts
- Understand what content to localize
- Saved hours of manual work
This webinar was co-hosted by Contentful and Smartling.
Speakers
Ella Petlicka
Senior Internationalization Program Manager, WebsitesPinterest
Kelly Stretz
Customer Success ManagerSmartling
Maddie Smith
Customer Success ManagerContentful
About Contentful
Contentful, the leading content platform for digital-first business, helps more than 30% of Fortune 500 and thousands of brands around the world create and manage digital experiences for customers across any channel. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel and integrates seamlessly with hundreds of other tools through open APIs. Companies such as Chanel, Bang & Olufsen, Shiseido, Peloton, BP and many others rely on Contentful’s platform. For more information, visit https://www.contentful.com/
About Smartling
Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the #1 rated Translation Management System. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Pinterest, Shopify, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.
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