How Pinterest Centralized Content Management and Localization

Using the Smartling and Contentful connector, learn how Pinterest successfully launched their biggest business-user campaign of the year.

How Pinterest Centralized Content Management and Localization

Using the Smartling and Contentful connector, learn how Pinterest successfully launched their biggest business-user campaign of the year.

It’s not about what happened last year, or what trends might happen this year, but rather, a window into the future. Pinterest Predicts, Pinterest’s not-yet-trending report, is a place to see the emerging trends first. This campaign gives creators and businesses around the globe an inside look at fast-growing trends so they can continue delivering cutting-edge products and aesthetics for customers in 2022.

If it sounds like a big undertaking to create, manage, and localize content for real-time distribution, it is. That’s why Pinterest turned to Contentful and Smartling.

Pinterest Predicts leveraged Contentful’s content management system with Smartling’s localization integration to create and localize pages and curated insights for their multilingual business-user base.

This interactive webinar looks at how the integration of Contentful and Smartling enabled Pinterest to achieve the following wins:

  • Launched 35 unique trend pages in 11 locales
  • Completely centralized workflows and streamline efforts
  • Understand what content to localize
  • Saved hours of manual work

This webinar was co-hosted by Contentful and Smartling.

Speakers

Ella Petlicka

Ella Petlicka

Senior Internationalization Program Manager, WebsitesPinterest

Kelly Stretz

Kelly Stretz

Customer Success ManagerSmartling

Maddie Smith

Maddie Smith

Customer Success ManagerContentful

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