Now You're Speakin' My Language

Wednesday, September 29 | 7:00AM estIf you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. To harness the power of personalization you first must start with speaking your customers’ native language.

Now You're Speakin' My Language

If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. To harness the power of personalization you first must start with speaking your customers’ native language.

From there, this session will cover the ways personalization is more than just translation, it’s also localization.

How can you do this efficiently when you have to support an iOS and Android app, website, support center, and other attributes of the global user experience? We'll cover this, and more.

This session is from 2021 eCommerce Expo & Tech for Marketing online event during the day dedicated to The Power of Data & Personalization.

Featured Speakers

Adrian Cohn

Adrian Cohn

Head of MarketingSmartling

Adrian Cohn is the Head of Marketing at Smartling, responsible for conceptualizing and implementing worldwide, omnichannel campaigns for the company. He oversees product and content marketing, creative services,, public relations, corporate communications, brand strategy and more.

Informed by two years as a Senior Customer Success Manager and one year as an Operations Manager for the company, Adrian is uniquely positioned to understand how the customer experience and lifecycle is influenced by different aspects of the company. This background enabled Adrian to quickly iterate on the company’s brand and messaging.

In late 2018, Adrian introduced a new website, and in early 2019 launched the “Move the World with Words” campaign amongst other notable projects. As Editor of Smartling’s first publication, Move the World with Words, Adrian set out to tell the stories of human translators. The book, named after the campaign, is critically acclaimed by TC World as “delightfully different… highlight(ing) the human element at a time when AI and automated translation are the catch-words of the day.”

Prior to joining Smartling, Adrian was the Account Director for Spears Group, a New Orleans-based communications agency. Adrian also served as Associate Director of Development for SBP, a New Orleans-based not-for-profit founded in the aftermath of Hurricane Katrina to rebuild homes for residents.

Adrian received his BA from Rollins College in Critical Media and Cultural Studies, and remains a Board Member of Touro Infirmary Foundation, the oldest hospital in New Orleans.

Eliana Cameira

Eliana Cameira

International Marketing ManagerLucid

Eliana is an International Marketing Manager at Lucid Software, an online visual collaboration suite that helps teams build and see the future. She is responsible for Lucid's global user acquisition strategy and international expansion efforts, while ensuring that every user journey and customer experience is fully localized and seamless. Prior to this role, she was a Growth Marketing Manager at Skyscanner, a global search engine helping travelers book their perfect trip, and was responsible for building new audiences and creating unique user-centric experiences in the Americas region. With 8+ years working with tech brands and startups, Eliana has always been passionate about driving rapid and sustainable growth in creative and compelling ways.

About Tech for Marketing

Building on the success of 3 virtual events since September 2020, eCommerce Expo & Technology for Marketing return refreshed and revamped for Autumn 2021. Over three days we will put the future of eCommerce & marketing under the spotlight as we determine strategies for businesses to adapt and thrive beyond the pandemic.

Technology for Marketing brings together marketers and decision‐makers with the newest marketing technologies. It's the UK’s only event dedicated to martech. One space for marketers to nurture their next big Idea. A space to gather actionable inspiration from marketing gurus who’ll share their glimpse of the future. Follow Tech for Marketing on LinkedIn.

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the #1 rated Translation Management System. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Pinterest, Shopify, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit

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