The Buy-In: Working Cross-Functionally as a Loc Manager

Thursday, October 7 | 10:30AM estThis workshop looks at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.

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The Buy-In: Working Cross-Functionally as a Loc Manager

Being a localization manager is tricky for many reasons. The role involves wearing many hats, yet often struggling to find a place within an organization. While Loc managers aren’t responsible for owning product development, or content and marketing strategy, they heavily influence all of these things, and more.

When discussing impact on stakeholders and getting buy-in for projects, it’s often assumed that this is limited to leadership or executives. It’s also assumed that once a VP or a CXO supports localization, all our problems will be solved. Unfortunately, it’s not quite so simple ...

Raising awareness and getting buy-in needs to happen at all levels of the organization, across all disciplines, and at all times. This is one of the reasons being a localization manager is hard.

In this workshop, we will look at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.

This workshop covers:

How to get leadership (and other types of) buy-in
Ways to raise the loc team’s profile and build a sphere of influence
The importance of creating curiosity about localization across an org

Hristina Racheva

Localization Career Coach

View Session Description

Hristina started her career as a translator within the European institutions but quickly realised that as much as she loved languages she didn’t enjoy translating. She got her first role in localisation at Google and later joined Skyscanner where she’s currently Head of Localisation. She offers localisation consulting, supporting organisations at the beginning of their localisation journey and also teaches her signature course “International User Experience” at UX bootcamps and workshops.

Looking back at her career trajectory, she realised that what helped her succeed and grow was her endless curiosity, continuous learning and building relationships in the industry. Having found the right formula, she recently started offering career consulting to support aspiring and ambitious professionals grow and achieve the career they envision.

Visit her website here.

About Hristina Racheva

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the #1 rated Translation Management System. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Pinterest, Shopify, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.

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