Tuesday, October 6 | 10:00AM estJoin the conversation and learn how Brandon Fiegoli at Butterfly Network translated their entire product in six weeks.
Prior to onboarding Smartling, Brandon's language services provider was unable to meet the demands of Butterfly's complex requirements.
For the various types of content, Smartling assigned specialized translators to ensure the quality and velocity expectations were met.
Butterfly Network launched their entire product within six months of the project's inception internally.
Launching a medical device in multiple countries is a monumental task. It requires regulatory approvals (which vary by market), distinctive labeling, and in the case of Butterfly Network, a fully translated UI for iOS and Android. The content was diverse (including legal, medical, technical, and UX), and it had to be done within six weeks. Join this conversation to learn how Brandon Fiegoli accomplished this, and more.
Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.
Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.
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