S1 E5: We translate because...

Tuesday, June 16 | 11:00AM Conventional wisdom tells us that translation expands reach; and reach drives revenue. Join us on June 16 at 11AM EST and reframe how you talk about translation internally through untold stories about why other businesses translate.

Conventional Wisdom

Translation has an obvious impact on your company and consumer experience. What are the common reasons for which people translate?

Unconventional Wisdom

Many companies today have bold visions for the future. Translating content is not just so that people can understand, but it’s also to enable the company’s broader vision.

Speakers

Adrian Cohn

Adrian Cohn

Head of MarketingSmartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.

Kate Fitzgerald

Kate Fitzgerald

Director of Account ManagementSmartling

Kate Fitzgerald is the Director of Account Management at Smartling with responsibility for all installed customers. Kate has personally managed and strategized with some of Smartling's largest, most complex accounts. She is always inspired by the transformation Smartling enables for globally-minded companies.

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