Smartling and Iterable Unveil Powerful Integration for Seamless Cross-Channel Localization

The partnership melds marketing and localization strategies to boost conversionDecember 14th, 2023


Smartling, Inc., the enterprise LanguageAI company, today announced its new integration with Iterable, the AI-powered customer communication platform that helps organizations like Priceline, Redfin, Glassdoor, and SeatGeek to deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. This strategic partnership combines Iterable's cross-channel marketing capabilities with Smartling's LanguageAI platform, providing marketers and product teams with a streamlined solution for delivering multilingual experiences with every interaction.

The integration exchanges data seamlessly between Iterable and Smartling, enabling easy translation of email, push, in-app, and SMS templates. Smartling's comprehensive translation management system offers a contextual experience for translators and reviewers, optimizing the translation workflow. Once the translation is complete, content is automatically pushed back into Iterable, ready for immediate deployment to customers.

By enabling teams to connect with customers across channels in their preferred language, the integration allows enterprises to boost customer engagement and ensures a more personalized experience. Marketers can now create and execute multilingual campaigns effortlessly by using Iterable's robust cross-channel communication capabilities in combination with Smartling's cloud-based AI-powered translation management platform and workflow management.

“Smartling automates and simplifies the translation and localization process, allowing businesses to communicate with their global audiences. Our shared customers can now more easily create multilingual, relevant messages to reach new markets and audiences,” said Andrew Saxe, Vice President of Product at Smartling. “This integration supports our goal of helping customers automate 100% of their translation and localization process, which saves them time and money.”

“Our collaboration with Smartling empowers Iterable users to effortlessly expand their global, cross-channel reach, opening doors to new markets and amplifying brand reach,” added Kelley Turner, Vice President of Customer Success at Iterable. “By streamlining the creation and launch of multilingual campaigns, this integration makes it easier than ever for our customers to engage and connect with their target audiences on a global scale and deliver personalized experiences that drive meaningful engagement and growth.”