Smartling Unveils Translation Connector for HubSpot at INBOUND 2015

Smartling Unveils Translation Connector for HubSpot at INBOUND 2015September 9th, 2015


NEW YORK – September 9, 2015 – Today at INBOUND 2015, Smartling announced the availability of its Translation Connector for HubSpot users.

With this integration, HubSpot users can seamlessly connect to Smartling’s translation management system to easily create and manage multilingual content in the Pages and Forms modules of the HubSpot platform. Delivering localized communications enables enterprises to improve customer acquisition and retention while also driving global growth. Adding to its comprehensive suite of enterprise content platform Connectors, Smartling’s HubSpot Connector represents yet another key milestone in the company’s mission to help aspirational brands be fluent in every language. The Connector allows users the ability to create website pages and forms to facilitate campaigns in any written language.

Announced today in conjunction with HubSpot Connect, Smartling’s comprehensive Translation Connector brings the power of Smartling to the HubSpot platform. The Connector is easily installed with minimal developer involvement, and lets users translate content by any preferred translation vendor. Smartling liberates marketers to create content in other languages in order to expand their brand’s reach.

“Making the world of sales and marketing more inbound requires platforms that help deliver a more localized, in-language experience,” said Brian Halligan, co-founder and CEO of HubSpot. “Our friends at Smartling share this vision, so we’re pleased to partner with them as part of HubSpot Connect.”

Translation of HubSpot website pages and forms content can be requested directly from the Smartling Dashboard and removes the need to export or copy and paste content for translation. It provides powerful translation to HubSpot users, including:

  • Automation – Changes to content are detected automatically, and translations are returned HubSpot when complete. Users can focus on creating website pages and forms in other languages, and the platform will keep multilingual versions in sync.
  • Efficiency – Translation Memory integration leverages previous translations to boost quality speed, maintain consistency, all while reducing translation costs.
  • High-quality – Smartling’s unique “in-context” translation interface provides translation with full visibility into design and layout during the entire translation process, reducing time-consuming edits and fixes to multilingual content.
  • Real-time visibility – Translation progress data is available directly in the HubSpot eliminating the need to switch between multiple systems to monitor project activity.

“Marketers using HubSpot can now deliver website pages and forms to more customers around the globe,” said Andrew Saxe, senior director of product at Smartling. “We’re very pleased to add HubSpot to our growing list of partners, as we continue to lead the market in integrating with the premier customer experience platforms.”

Smartling’s technology is transforming the way content is created and managed, enabling companies to quickly penetrate new markets and create native brand experiences that successfully engage local prospects and customers. Hundreds of global companies like HubSpot rely on Smartling to translate and localize their websites, web apps, mobile apps and other digital content in a fraction of the time and cost compared to traditional translation processes. The Translation Connector for HubSpot is the latest in a robust and growing suite of Connectors Smartling has developed, including Adobe and Sitecore in the past quarter alone, thanks to Smartling’s open API.

For more information about Smartling’s Translation Connector for HubSpot, go to:

About Smartling Smartling uses technology to transform the way content is created and consumed around the world. Smartling’s Global Fluency Platform helps brands access new markets, more customers and greater value. The Global Fluency Platform enables ambitious brands to achieve a more dominant global position. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, visit


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