S2 E3: How to localize content while staying on-brand

Tuesday, October 27 | 11:00AM Tune in on Oct 27 @ 11am EST and learn how Jordanna Ber navigates localization for pet services brand, Rover, while also keeping the content culturally relevant to their end-users.

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Internationalizing Strings

When Rover acquired DogBuddy, Jordanna quickly identified a major hurdle to localizing Rover's app: it's code base was not internationalized.

Localization for SEO & Keywords

The terms that users search vary by region. Discover how localizing SEO content impacted Rover’s business.

Adrian Cohn

Head of MarketingSmartling

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Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.

Jordanna Ber

Senior Manager of International MarketingRover

Lomu

Consultant 🐾

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Compliance Made Simple: Navigating Language Regulations in Education and Government

How can school districts and government organizations keep up with ever-changing rules related to language access? This webinar dives into how organizations can comply with these regulations without creating an enormous burden on internal resources.

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Turbocharge translation quality: The power of custom engine training

What is the impact of customized engines on aspects like translation quality and brand alignment? Watch this webinar with Smartling AI leaders as they discuss this question and more.

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