Tuesday, October 27 | 10:00AM estTune in on Oct 27 @ 11am EST and learn how Jordanna Ber navigates localization for pet services brand, Rover, while also keeping the content culturally relevant to their end-users.
When Rover acquired DogBuddy, Jordanna quickly identified a major hurdle to localizing Rover's app: it's code base was not internationalized.
The terms that users search vary by region. Discover how localizing SEO content impacted Rover’s business.
Communication with other departments is essential. Learn how Jordanna collaborates with Rover’s Design and Dev teams to get it right.
From web and mobile applications to social media content, Jordanna Ber has managed localization for it all. And for Rover, putting trust and love of pets in every word is key. Tune in and learn how Jordanna navigates localization for Rover ensuring the content is on-brand and culturally relevant to their end-users.
Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.
Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.
Personalize your content into any language with Smartling’s full-service translation solution.
