How Agile Translation Moves 3 Metrics That Matter

Dull. Rigid. Lifeless. Lethargic. Every business professional has met the antonyms of agile, and each has an opinion on what...
Continue reading
eCommerce Content Strategy

Why Global Content Strategies Must Go Past The Purchase

Most global content strategies start by delivering a minimum viable experience. Companies translate website elements that light the path to...
Continue reading

Translation Quality Assurance Shouldn’t Start With Translators

The difference between the best Italian translator in the world and the second-best Italian translator in the world is exceedingly...
Continue reading
localization team

6 Translator Teammates Who Enhance eCommerce Localization

Localizing eCommerce websites and apps is undoubtedly a team sport. While it’s typically the translators who end up in the...
Continue reading
Translation Growth

How Translation Can Turn 4% of Traffic Into $2,786,002

Perhaps the most exciting application of website translation is as a means to market penetration. By leveraging localized content, savvy...
Continue reading
Process Automation

3 Powerful Ways to Pair Translation and Automation

Process automation is transforming marketing functions big and small, and there's no need for content translation to remain an exception…
Continue reading
Hotel Garden Pathway

How Agile Translation Helps IHG Stay Ahead [Case Study]

InterContinental Hotels Group (IHG) turned heads across the industry with its 2012 debut of HUALUXE®, the first international hotel brand...
Continue reading
Translation Troubles

Is Context The Real Root of Your Translation Troubles?

Each business begins its content translation journey with a slightly different dream, but many end up sharing a common nightmare: Fixing...
Continue reading

Report: 85% of Users Unlikely to Forgive Bad Mobile Experience

From smartphone searching to app-based buying, the impact of mobile moments is growing at every stage of the customer journey....
Continue reading
hotel concierge

How Can Travel Brands Beat Translation Frustration? [Report]

Global travel brands have plenty to smile about these days. Discretionary incomes are on the rise, emerging markets are dreaming...
Continue reading