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Translation Growth

How Translation Can Turn 4% of Traffic Into $2,786,002

Perhaps the most exciting application of website translation is as a means to market penetration. By leveraging localized content, savvy...
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Process Automation

3 Powerful Ways to Pair Translation and Automation

Process automation is transforming marketing functions big and small, and there's no need for content translation to remain an exception…
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Hotel Garden Pathway

How Agile Translation Helps IHG Stay Ahead [Case Study]

InterContinental Hotels Group (IHG) turned heads across the industry with its 2012 debut of HUALUXE®, the first international hotel brand...
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Translation Troubles

Is Context The Real Root of Your Translation Troubles?

Each business begins its content translation journey with a slightly different dream, but many end up sharing a common nightmare: Fixing...
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Report: 85% of Users Unlikely to Forgive Bad Mobile Experience

From smartphone searching to app-based buying, the impact of mobile moments is growing at every stage of the customer journey....
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hotel concierge

How Can Travel Brands Beat Translation Frustration? [Report]

Global travel brands have plenty to smile about these days. Discretionary incomes are on the rise, emerging markets are dreaming...
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Translation Proxy: An Unexpected Ally of Agile Organizations

Translation proxy technology has earned its reputation as the fastest, most cost-efficient means of translating website content. It’s helped countless...
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3 Marks of a Mature Mobile Marketer

Mobile marketing requires much more than scaling down desktop experiences for smaller screens. And as the discipline evolves, the gap...
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Are You Leveraging All Your Website Translation Options?

Hiring professional translators to adapt every word of your website for a foreign audience can seem like a daunting (and...
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International SEO Begins Long Before Translation

With more and more buyers’ journeys now starting with an online search, international SEO is becoming one of the most...
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