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Agile

How Agile Translation Moves 3 Metrics That Matter

Dull. Rigid. Lifeless. Lethargic. Every business professional has met the antonyms of agile, and each has an opinion on what...
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eCommerce Content Strategy

Why Global Content Strategies Must Go Past The Purchase

Most global content strategies start by delivering a minimum viable experience. Companies translate website elements that light the path to...
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Translation Quality Assurance Shouldn’t Start With Translators

The difference between the best Italian translator in the world and the second-best Italian translator in the world is exceedingly...
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localization team

6 Translator Teammates Who Enhance eCommerce Localization

Localizing eCommerce websites and apps is undoubtedly a team sport. While it’s typically the translators who end up in the...
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Translation Growth

How Translation Can Turn 4% of Traffic Into $2,786,002

Perhaps the most exciting application of website translation is as a means to market penetration. By leveraging localized content, savvy...
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Process Automation

3 Powerful Ways to Pair Translation and Automation

Process automation is transforming marketing functions big and small, and there's no need for content translation to remain an exception…
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Hotel Garden Pathway

How Agile Translation Helps IHG Stay Ahead [Case Study]

InterContinental Hotels Group (IHG) turned heads across the industry with its 2012 debut of HUALUXE®, the first international hotel brand...
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Translation Troubles

Is Context The Real Root of Your Translation Troubles?

Each business begins its content translation journey with a slightly different dream, but many end up sharing a common nightmare: Fixing...
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Report: 85% of Users Unlikely to Forgive Bad Mobile Experience

From smartphone searching to app-based buying, the impact of mobile moments is growing at every stage of the customer journey....
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hotel concierge

How Can Travel Brands Beat Translation Frustration? [Report]

Global travel brands have plenty to smile about these days. Discretionary incomes are on the rise, emerging markets are dreaming...
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